PRmoment Podcast

AI and the Future of Journalism: Revolutionizing Newsrooms and Combating Misinformation


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Can AI revolutionize journalism and help us create more compelling stories? Join us in this fascinating conversation with Jane Wakefield, a former senior tech journalist at the BBC, and Aaron Kwittken, founder/CEO of PRophet, as we explore the impact of AI on newsrooms, PR teams, publishing models, and the free press. 

We'll discuss the potential of AI for spreading misinformation, its role in storytelling, and even how The Guardian has been an early adopter of AI technology.

As we delve into the future of journalism, we'll examine how data journalism and AI can transform newsrooms and the free press. Learn about speeding up story turnaround times, managing bias with private AI systems, and adapting to the public's changing relationship with mainstream media. Plus, get insights into training newsroom staff on how to effectively prompt and query AI tools for better results.

In an era where trust and quality journalism are critical, we'll consider how organizations like the BBC are adapting to the challenges posed by AI in news. Discover the importance of public education in identifying real and fake news and the potential reactions to an increased reliance on AI in journalism.

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