Can AI revolutionize journalism and help us create more compelling stories? Join us in this fascinating conversation with Jane Wakefield, a former senior tech journalist at the BBC, and Aaron Kwittken, founder/CEO of PRophet, as we explore the impact of AI on newsrooms, PR teams, publishing models, and the free press. We'll discuss the potential of AI for spreading misinformation, its role in storytelling, and even how The Guardian has been an early adopter of AI technology.As we delve i...

AI and the Future of Journalism: Revolutionizing Newsrooms and Combating Misinformation

The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.

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Welcome to the PRmoment Podcast.This week, we’re talking to Louise Jenkins, co-head of Edelman Data and Intelligence, EMEA, about the UK results of The Edelman Trust Barometer 2224.If you’re listening to this podcast and you’re a senior member of a PR agency team, our subscription training service, PRmoment Leaders, was built for you. It features a new educational syllabus that will help develop and retain your senior team members while preparing them to lead your business and drive future gr...

The UK results of The Edelman Trust Barometer 2024

Welcome to the PRmoment Podcast.This is our quarterly bonus podcast, where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom.It publishes the listenership figures for UK radio each quarter. This offers PR people really interesting insight into how the UK public engages with this important channel.On the show today, we have Alex Blakemore,...

Rajar’s results for Q1 2024: A record quarter for radio in the UK

In this PRmoment Podcast, we’ll be catching up with UK public relations leaders. Our guests will share their in-hindsight secrets that they wish they'd known at the start of their careers.This week on the PRmoment Podcast, we're talking to Missive founders Nicola Koronka and Emma Ross.Missive is a tech PR firm with a fee income of £2.5 m. Current clients include Virgin Media 02, Tech Mahindra and PayU.Missive was founded ten years ago, ten years which seem to have flown by! Here is a sum...

The “In Hindsight” Series: Missive founders Nicola Koronka and Emma Ross on the PRmoment Podcast

Welcome to the PRmoment Podcast.On the show today, I’m chatting with Rafi Mendelsohn, VP marketing at Cyabra, about how brands can counter disinformation and fake track stories before they become a problem. It’s a serious show today - we’re talking evil bots, stock market manipulation and cluster analysis - which helps you decide which circles of conversation you need to worry about.Cyabra AI is a tool that uncovers fake accounts and the GenAI content that fuels disinformation campaigns....

How to use defensive communications to counter brand disinformation

Welcome to the PRmoment Podcast. On the show today, I’m chatting with Alastair McCapra, chief executive at CIPR about the lobbying register and why the UK has a lobbying register that excludes 96% of lobbyists.Before we start,do take a look at our latest PR Masterclass: PR and AI.  All the details can be viewed on the homepage of PRmoment.com.With gentle good-natured irony today, also thanks goes to our PRmoment podcast sponsors, the PRCA.Here’s a summary of what Alastair and PRmome...

AI and the Future of Journalism: Revolutionizing Newsrooms and Combating Misinformation

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