The Daily AI Show

AI and Your CRM: The Future of Customer Relationships

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In this episode of The Daily AI Show, the DAS crew had an engaging discussion about how artificial intelligence is advancing customer relationship management (CRM) systems.

Key Points Discussed:

  • Customer insights - AI can uncover hidden insights in customer data, like discovering niche consumer segments based on patterns. This expands product capabilities.
  • Tools like Salesforce Einstein equip CRMs with natural language processing to handle queries more conversationally. AI can also automate communications for personalization.
  • Restraint needed - Subtle hyper-personalized messaging may not boost customer lifetime value. AI enabled CRMs should carefully match capabilities to consumer preferences to avoid fatigue.
  • Future advances - AI could have more natural conversations with customers, gently inquiring about needs. Automating rote tasks also frees staff to focus on relationships.

    • Overall, the DAS crew is excited about AI’s potential in CRMs, but advises thoughtfully implementing it based on human experience. Key opportunities exist in data insights, automation, and intelligent conversations.

    ...more
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    The Daily AI ShowBy The Daily AI Show Crew - Brian, Beth, Jyunmi, Andy, Karl, and Eran
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