In this episode, host Sandy Vance chats with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch. They discuss the most common communication pitfalls and share a handful of remedies so you can start sending smarter messages. You’ll walk away with tangible tips on how to: 

✔️ switch from omnichannel to optimal channel

✔️ leverage AI to fix your no-show problem

✔️ build patient trust through advanced messaging

In this episode, they talk about:

• What Sinch does and how it uses AI to simplify and personalize communication for customers
• How AI-driven communication is being applied in healthcare and what leaders need to understand
• Why better communication leads to faster interactions, improved patient experiences, and higher conversion rates
• How omnichannel communication strategies streamline workflows for healthcare organizations
• How Sinch helps organizations identify the right channels and interfaces for their patient populations
• What it means to operate at the speed of trust, and why transparency matters
• How AI can make patient interactions feel more empathetic and human
• Why organizations should never underestimate the impact of their communication strategy

A Little About Sophie:

Sophie Cheng is the Senior Vice President of Product Marketing at Sinch, the global leader in CPaaS and the company behind the Customer Communications Cloud. With more than 15 years of international marketing experience, Sophie has held strategic roles across Europe, Asia, and North America, partnering closely with Product, Growth, and M&A leaders to manage complex, global portfolios. At Sinch, she leads global product marketing, partner marketing, and analyst relations, helping organizations deliver seamless, trusted communication experiences across messaging, voice, and email.

Before Sinch, Sophie served as VP of Global Product and Customer Marketing at ZoomInfo and led Product Marketing at Chorus.ai. A true global citizen, she has worked extensively across EMEA, APAC, and the U.S. Sophie holds advanced degrees from the University of St. Gallen and Singapore University and is an active member of the CMO Alliance.