Is AI ruining your content strategy or enhancing it?

In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.

Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn’t). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.

In this episode, we cover:

• Why AI should be used as a tool, not a replacement for human creativity
• The dangers of over-relying on AI-generated personas and generic content
• How to develop high-impact content by truly understanding your audience
• The role of empathy, originality, and voice in standing out
• Actionable strategies for using AI efficiently while preserving content quality

If you’re ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won’t want to miss!

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Connect with Ardath:

• LinkedIn: https://www.linkedin.com/in/ardathalbee/ 
• Twitter: www.x.com/ardath421 
• Company website: https://marketinginteractions.com/ 
• Books: https://marketinginteractions.com/books-by-ardath-albee/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/Np1sdcVumOo 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/