AI in Marketing

In this episode, we dive into the latest tech developments shaping the industry. OpenAI has launched ChatGPT Images, a new AI image generation tool designed to compete with Google's Nano Banana, offering faster and more precise image creation. OpenAI is also rolling out its OpenAI for Countries program to develop AI infrastructure globally, aiming to promote Western AI models. Meanwhile, Apple's Safari 26.2 update enhances web performance metrics, allowing site owners to measure Core Web Vitals for better user experience analysis.

We also explore Waymo's ride-sharing growth, with the company reaching 450,000 weekly paid rides and planning expansion into new cities. DoorDash is expanding beyond food delivery through strategic acquisitions and partnerships, including a collaboration with OpenAI. However, CoreWeave faces financial concerns amid a potential AI bubble, driven by debt and data center delays.

Finally, we discuss the importance of SEO keyword research tools for enhancing content visibility, highlighting free and affordable options for marketing teams. Join us as we unpack these stories and their implications for the tech landscape.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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In this episode, we explore Google's integration of its NotebookLM tool with the Gemini chatbot, allowing users to attach notebooks directly within chats for enhanced interaction. This feature is currently in limited release, with a broader rollout expected soon.

Next, we delve into Resemble AI's recent $13 million funding to combat deepfake cyberattacks, highlighting the growing financial impact of such fraud.

We then examine AI's expanding role in influencer marketing, addressing operational challenges and enhancing campaign execution through data analysis and automation.

Reddit users have identified common indicators of AI-generated text, such as the overuse of em dashes and certain phrases, which can reveal non-human authorship.

We also discuss Google's AI Mode's impact on recipe creators, as AI-generated content affects their ad revenue and traffic.

Klarna's new Agentic Product Protocol aims to improve product discoverability by AI agents, enhancing commerce through structured data feeds.

AI-driven email marketing strategies are transforming campaign creation and measurement, offering personalized content and improved performance.

Finally, we look at the stabilization of semiconductor stocks following AI-driven volatility, with a focus on AI-linked growth and market dynamics.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode of the AI in Marketing podcast, host Stan Berteloot dives into the recent backlash faced by McDonald’s Netherlands over its AI-generated Christmas ad, criticized for lacking creativity and being too dark for the holiday season. This incident underscores the ongoing tension between AI and human creativity in advertising, with industry experts emphasizing the irreplaceable value of human storytelling.

We also explore Netflix's innovative transformation of former department stores into experiential venues called Netflix House, designed to attract younger crowds with themed games and experiences based on popular shows. This move highlights the shift towards experiential retail spaces in malls.

In contrast, Apple emphasizes handmade authenticity in its holiday films, using puppets and practical effects to convey a message of human creativity and originality, setting itself apart from the AI-generated content trend.

The episode also touches on growing privacy concerns in the app-connected sex toy market, where data collection practices raise questions about user privacy and data security.

Finally, we discuss the misinformation spread by Grok, a chatbot developed by Elon Musk’s xAI, and the rise of AI-generated deepfakes in Ukraine, which complicate the public's ability to discern truth from fabrication in the ongoing conflict.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we dive into OpenAI's plans to introduce an "adult mode" for ChatGPT in early 2026, following the release of GPT-5.2. This feature aims to offer adult users more freedom and personalization, including the ability to produce erotica. The decision comes after backlash over previous updates that reduced the chatbot's personality due to mental health concerns, highlighted by a lawsuit involving a teenager's suicide. OpenAI is testing age verification technology to ensure appropriate content delivery, but concerns remain about the psychological impact of emotional connections with chatbots.

Next, we explore Google's December 2025 core update, which began rolling out on December 11. This update marks the third core update of the year and involves broad changes to Google's ranking systems to enhance search results. Users should monitor their rankings and traffic, as fluctuations may occur during this period.

In New York, Gov. Kathy Hochul has signed two SAG-AFTRA-backed bills regulating AI performers. These laws mandate disclosure when AI performers are used in advertising and prohibit using a deceased performer's likeness for deepfakes without estate consent, aiming to protect human commercial actors' jobs and ensure transparency.

We also discuss Perplexity's legal challenges, as the AI-powered search engine faces copyright infringement lawsuits from major publishers like The Chicago Tribune and The New York Times. These lawsuits claim Perplexity uses their content without permission to generate summaries, putting the company's future at risk.

Finally, we examine the rapid advancements in the humanoid robotics market, driven by significant investment and reduced production costs. With companies like Tesla and Agility Robotics scaling production, commercial deployment is accelerating, with mainstream adoption anticipated from 2026. The market report provides insights into technology readiness and strategic opportunities across various sectors.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we explore how Tui, Europe's largest travel operator, is leveraging AI to enhance holiday bookings and visibility in AI-generated content. CEO Sebastian Ebel emphasizes the importance of integrating with large language models and social media platforms like ChatGPT and TikTok. Meanwhile, marketing strategist Stanislas Berteloot will host a LinkedIn session on using AI as a marketing engine, offering practical insights for founders and growth teams.

TikTok is launching a live podcast series, TikTok In The Mix, featuring artists like Demi Lovato, while Spotify tests "Prompted Playlists" for personalized music experiences. We also discuss a new cyberattack method, ClickFix, exploiting AI trust to deliver malware, and the Future of Life Institute's report on AI safety management, highlighting inadequate risk management by leading AI firms.

Additionally, Attorneys General from multiple states urge major AI companies to implement stronger safeguards for chatbot interactions, citing potential mental health risks. Finally, we examine how AI is reshaping Christmas shopping habits, with more consumers using AI tools for gift ideas, challenging retailers to optimize their online presence for AI-driven searches.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we explore the rapid growth of Google's Gemini, which is outpacing OpenAI's ChatGPT in monthly active users, despite ChatGPT's larger user base. We discuss how Google's integration of Gemini into search results is enhancing ad performance and retaining commercial intent. The AI boom in Silicon Valley is compared to the dot-com era, with key differences such as backing from financially robust companies and fewer regulatory barriers. We also cover GenAI.mil's launch, a chatbot interface for Google Gemini aimed at enhancing military capabilities, and ShipOS, a software by the U.S. Navy and Palantir Technologies to improve submarine construction and maintenance. Anthropic's Claude Code integration into Slack is highlighted for transforming discussions into coding tasks. Cloudflare's efforts to block AI bot requests are discussed, alongside Scout24's AI-powered real-estate assistant. Rivian's development of an AI assistant for vehicle integration is examined, as well as a Pew Research Center survey on teen interactions with AI chatbots. Finally, we look at upcoming social media bans for children under 16 in Malaysia and Australia.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we delve into the evolving landscape of B2B marketing and the shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and demand generation. The traditional MQL model is faltering as B2B buying behavior changes, with decisions now made by committees and most research happening in the "Dark Funnel." This has led to a misalignment between marketing and sales, wasting resources on low-quality leads.

We explore how forward-thinking organizations are adopting the MQA model, focusing on account-level intent using AI and identity-resolution tools. This approach aligns marketing and sales around revenue and pipeline velocity, ensuring resources target accounts ready to buy.

We discuss the limitations of the classic MQL model, which fails to account for buying committees and often results in false positives and operational friction with sales. MQLs are now just one signal among many, as companies focus on aggregating signals across accounts.

The podcast also covers the role of demand generation in this shift, emphasizing the importance of ungating content to engage the entire buying committee. We highlight the tech stack supporting this transition, including identity resolution tools and AI accelerants that democratize MQA capabilities.

Finally, we address who can successfully "kill the MQL" and who should not, noting that well-known brands can afford to ungate content, while early-stage companies may need a hybrid approach. We offer a step-by-step guide for making the shift to MQA and demand gen without disrupting the existing funnel.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we explore the impact of AI-generated content on social media, focusing on a viral TikTok video about food stamps that sparked outrage and debate. Despite policies for AI disclosure, platforms struggle to label and moderate such content, raising concerns about misinformation and disinformation campaigns.

We then shift to OpenAI's "State of Enterprise AI" report, highlighting productivity gains across various sectors, with AI enabling new types of work and enhancing capabilities within enterprises.

Next, we discuss Naveen Rao's new venture, Unconventional, Inc., which aims to develop a computer system as efficient as biological intelligence, with significant investment backing.

We also cover President Trump's executive order on AI, aiming for a national standard to foster innovation, amidst state-level regulatory efforts.

In tech partnerships, OpenAI and Instacart enhance ChatGPT's shopping features, integrating meal planning and grocery purchases directly within the chat.

Finally, Cinemark launches its "It's Show Time" campaign to promote the theater experience, targeting younger audiences and emphasizing unique amenities to draw moviegoers back post-COVID.

Join Stan Berteloot, a French journalist and AI expert, as he navigates these stories at the intersection of technology, culture, and storytelling.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we delve into the AI boom, drawing parallels with past industrial surges and examining its role in building future infrastructure. We highlight Nvidia's soaring profits and OpenAI's ambitious IPO plans, while discussing the narrow AI cohort driving US stock market gains. Critics warn of "AI-washing," but proponents liken this to historical infrastructure building.

We explore Coca-Cola's innovative use of AI in marketing, emphasizing a decentralized approach and collaborations with OpenAI and Microsoft Azure. Despite mixed reactions, Coca-Cola continues to integrate AI into its operations, aiming for seamless adoption.

Looking ahead to 2026, we discuss marketing trends, with a focus on AI's impact, the resurgence of email marketing, and the potential of podcast advertising. Strategic thinking becomes crucial as AI automates tasks, highlighting the importance of human creativity and judgment.

We also cover Midea Group's MIRO U robot, designed to enhance industrial efficiency, and the rapid developments in autonomous vehicle technology, including Waymo's testing and Uber's robotaxi service.

Finally, we examine Reddit's challenges with AI-generated content, which threatens the platform's authenticity and complicates moderation efforts.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

In this episode, we explore an AI-powered framework that's transforming the migration of data from SAP ECC to S/4HANA, automating data validation and reconciliation to reduce errors and enhance data integrity. As SAP plans to end ECC support by 2027, this innovation is crucial for enterprises modernizing their ERP systems.

We also discuss OpenAI's focus on enhancing ChatGPT amid growing competition, with CEO Sam Altman prioritizing improvements in speed, reliability, and personalization. Despite having over 800 million weekly users, OpenAI remains unprofitable and is focusing on online search as a key growth area.

In global research, China is closing the gap with the US in scientific advancements, particularly in AI and clinical medicine, according to a report by the Chinese Academy of Sciences and Clarivate.

Zanskar, a geothermal startup, has made a significant discovery in Nevada using AI technology, potentially paving the way for a new power plant and marking a breakthrough in geothermal energy identification.

OpenAI researchers have introduced "confessions" to enhance AI transparency, allowing models to self-evaluate their compliance with instructions, offering a new layer of oversight.

Moore Threads Technology Co., a Chinese AI chipmaker, has launched a major IPO, highlighting China's push for tech self-sufficiency and funding next-gen AI projects.

In healthcare, Dr. Eric Topol discusses the potential of AI and lifestyle changes in revolutionizing medicine, emphasizing the importance of extending health span to match lifespan through healthy living and AI advancements.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!