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In this episode of Adspend, we welcome Mirella Crespi, the founder of Creative Milkshake, one of the largest performance creative studios in Europe.

Mirella shares her insights on the creative process, the future of user-generated content, ad metrics to look for, and the role of AI in ad creatives. She also discusses the importance of flexible links, broad testing, and iterating on success in ad strategy, as well as the merits of spending in determining creative success.

We also touched on Mirella's favorite ad creative of all time and her recommended books for advertising.

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