Whale Informed by Triple Whale

Whale Informed by Triple Whale

By Triple WhaleBusinessMarketing
Download on the App Store

Whale Informed by Triple Whale episodes

  • Mr. Beast’s Amazon Prime Show, Macy’s Running UGC Ada, & More | Whale Informed #008

    Triple Whale presents Whale Informed. This week, John and Ethan discuss:

    📺 Mr. Beast’s Amazon Prime Show

    🌮 Open AI & Taco Bell

    🏪 Macy’s Running UGC Style Ads

    + more.

    ***

    00:00 Intro

    00:52 Mr. Beast’s Amazon Prime Show

    07:01 Unilever Spinning Off Ben & Jerry’s

    10:20 Nvidia

    12:28 Novo Nordisk

    13:46 SpaceX & The Sphere

    15:32 Open AI & Taco Bell

    18:07 Death of Linear TV Ads

    22:29 Remi’s Bold “Us vs. Them” Ad

    24:53 Ad Length = Age Trick

    26:32 Macy’s Running UGC Style Ads

    ***

    The Whalies 🐳

    Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

    ***

    Book a demo: https://www.triplewhale.com/bookdemo

    31 min
  • Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007

    Triple Whale presents Whale Informed. This week, John and Ethan discuss:

    🧟 Liquid Death Raises Money

    📊 Ecommerce Advertising Trends

    🏴‍☠️ Temu Treasures

    + more.

    ***

    The Whalies

    Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

    ***

    Chapters

    00:00 Intro

    00:59 Liquid Death Raises Money

    06:04 DUDE Wipes’ Scoop

    09:11 “Trends” by Triple Whale

    12:46 Is TikTok Facing a Ban in the U.S.?

    18:14 Bonobos Does a Golf No-No

    22:05 Temu Treasures: Intro

    23:03 Temu Treasures: Ethan’s Pick

    25:28 Temu Treasures: John’s Pick

    ***

    Book a demo: https://www.triplewhale.com/bookdemo


    32 min
  • Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.

    This week, John and Ethan discuss:

    📧 Klaviyo Professional Services

    📱 Is Meta broken?

    👟 Footlocker: Harbinger of death

    +more.

    ***

    The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201

    ***

    Chapters

    00:00 Intro

    00:52 Is Meta Broken?

    04:38 Foot Locker’s Disappointing Earnings

    09:51 TB12 Sports

    12:57 Chamberlain Coffee

    17:19 Talentless

    19:55 Seek Discomfort

    22:46 Full Send

    25:11 Crunch Labs

    26:50 The Johnologue: Klaviyo Professional Services

    ***

    Book a demo: https://www.triplewhale.com/bookdemo

    31 min
  • Simple Modern’s Retail Strategy, Wendy’s Pricing Experiment, & More | Whale Informed #005

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.


    This week, John and Ethan discuss:


    🥤 Simple Modern’s retail strategy

    🍟 Wendy’s Pricing Experiment

    🏋️ Gymshark 2023 Financials


    + more.

    **********************************************************************

    The Whalies

    Get Tickets: https://www.tickettailor.com/events/t...

    Vote: https://trytriplewhale.typeform.com/w...

    **********************************************************************

    Chapters

    00:00 Intro

    00:53 The Johnologue: Simple Modern’s Retail Strategy

    22:53 Wendy’s Pricing Experiment

    29:48 BK’s Decay as Display

    33:25 Gymshark 2023 Financials (Triple Whale Benchmarks)

    **********************************************************************

    Book a demo: https://www.triplewhale.com/bookdemo

    45 min
  • Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004

    Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.


    This week, John and Ethan discuss:


    🍫 Billionaires stocking shelves

    🆒 Brand as differentiator for undifferentiated products

    👛 Ridge x MKBHD


    + more.

    **********************************************************************

    The Whalies

    Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201

    Vote: https://trytriplewhale.typeform.com/whaliesawards

    **********************************************************************

    Chapters


    Timestamps

    00:44 The Whalies by Triple Whale

    01:13 Mr. Beast Restocking Retail Shelves

    04:46 Hostage Tape - Old idea, New spin

    09:22 What’s the P in Pinterest?


    Rapidfire

    13:48 CoinBase Wins Liquid Death Ad Auction

    15:35 First Human Neuralink Implant

    17:01 NFL’s Big Season

    18:30 Reddit Strikes Deal with Google

    19:47 The End of Stanley Cups

    21:33 Target’s new budget brand

    23:15 Taco Bell’s Keynote


    The Johnologue

    24:28 Ridge Strikes Partnership with MKBHD

    **********************************************************************

    Book a demo: https://www.triplewhale.com/bookdemo

    Follow Triple Whale: https://twitter.com/triplewhale

    Follow John: https://twitter.com/johnjhcoyle

    Follow Ethan: https://twitter.com/ethanshust

    33 min
  • Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003

    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.

    This week, John and Ethan discuss:
    🤖 Mark Zuckerberg vs. Apple Vision Pro
    🍫 Creator-led brands (Feastables says goodbye to DTC)
    🌿 Benchmarking Brēz
    + more.
    Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro.
    **********************************************************************
    Chapters
    0:00 The Whalies Giveaway
    1:59 Zuck vs Apple Vision Pro
    7:03 Feastables quit DTC + other creator-led brand moves
    11:59 Reviewing Brēz’s January performance against food & bev benchmarks
    19:01 This week’s DTC news
    28:28 The Johnologue: Reviewing the best & worst Super Bowl ads
    **********************************************************************
    Book a demo: https://www.triplewhale.com/bookdemo
    Follow Triple Whale: https://twitter.com/triplewhale
    Follow John: https://twitter.com/johnjhcoyle
    Follow Ethan: https://twitter.com/EthanShust

    43 min
  • The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002

    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.

    ===
    This week, in our second episode, John and Ethan discuss:
    🥂 The Taylor Swift Industrial Complex™️
    💻 A Browser that Browses... for you?
    🏈 Super Bowl ads (note: pre-Super Bowl takes)
    Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro.

    ===

    Chapters

    00:00 Intro
    01:06 Taylor Swift Industrial Complex
    5:35 Super Bowl Ad Strategies
    11:08 The Browser That Browses For You
    15:39 2024 Customer Acquisition Cost Quiz
    22:30 The Johnologue™️: Apple Vision Pro

    ===

    Book a demo: https://www.triplewhale.com/bookdemo

    Follow Triple Whale on X: https://twitter.com/triplewhale
    Follow John on Twitter: https://twitter.com/johnjhcoyle
    Follow Ethan on Twitter: https://twitter.com/EthanShust

    31 min
  • Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001

    This week, in our first (read: third?) episode, John and Ethan discuss:

    🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford)
    🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman)
    📊 A peek into 2023 industry trends (h/t Triple Whale)
    Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!).
    Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: ⁠https://www.triplewhale.com/ecommerce...

    ===

    Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.

    ===
    Chapters
    00:00 Intro
    01:09 Ford x Sydney Sweeney
    4:36 One Person, $1 Billion Brand
    8:00 "The Dive" 2023 Industry Benchmarks Report
    14:37 Flat Fee vs. Percentage of Revenue
    17:24 LINGsCARS.com
    20:13 2024 Packaging Trends
    24:14 Super Bowl Ad Predictions
    27:19 The Johnologue™: AI Generated Ads

    ===

    Book a demo: https://www.triplewhale.com/bookdemo

    Follow Triple Whale on X: https://twitter.com/triplewhale
    Follow John on Twitter: https://twitter.com/johnjhcoyle
    Follow Ethan on Twitter: https://twitter.com/EthanShust

    37 min
  • Leveraged Feedback to Generate Product Ideas | Zach Murray

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

    In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. 

    Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.

    Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements.

     Don't forget to subscribe for more episodes!

    Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

    Oh. And before we forget...


    Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

    Connect with us on social! 📲

    Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

    Follow Rabah on Twitter - https://twitter.com/rabahrahil

    See you next Wednesday at 9AM EST 👋

    PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

    41 min
  • From a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip Pages

    Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

    We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.

    Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.

    Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.

    Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

    Oh. And before we forget...


    Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

    Connect with us on social! 📲

    Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhale

    Follow Rabah on Twitter - https://twitter.com/rabahrahil

    See you next Wednesday at 9AM EST 👋

    PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

    1 hr 8 min

About Whale Informed by Triple Whale

From the publisher's feed

Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.

More shows like Whale Informed by Triple Whale

Fraudology Podcast with Karisse Hendrick by Karisse Hendrick

Fraudology Podcast with Karisse Hendrick

37 Listeners

Pitstop with Sarah Levinger by Rolled Up Podcast Network

Pitstop with Sarah Levinger

14 Listeners

Lucas Walker's Rolled Up by Rolled Up Podcast Network

Lucas Walker's Rolled Up

25 Listeners

Bricks and Clicks by Triple Whale Network

Bricks and Clicks

6 Listeners

Adspend with Ash Melwani and Rabah Rahil by Triple Whale Network

Adspend with Ash Melwani and Rabah Rahil

9 Listeners

Original Escapes (Original Heists) hosted by Wes Barker by Triple Whale

Original Escapes (Original Heists) hosted by Wes Barker

22 Listeners

Agency Algorithm by Agency Podcast Network

Agency Algorithm

4 Listeners