The lads are delighted to welcome back special guest Paul Nolan of PR agency CC Group Hoffman. Pausing only to reflect on the delights of summertime Copenhagen, they start by exploring research Paul’s company has done into GEO – generative engine optimisation. With content increasingly discovered through AI searches, they discuss what it takes to make the most of this new knowledge paradigm. They eventually move on to discuss Scott’s visit to the recent DTW trade show before concluding with Iain’s critique of how the IoT opportunity has been treated.