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FULL SHOW NOTES
https://www.microsoftinnovationpodcast.com/691   

What happens when cybercrime becomes as organized—and profitable—as a Fortune 500 company? In this episode, Louis Arthur-Brown, a cybersecurity leader and solutions partner at CodeStone, pulls back the curtain on the evolving threat landscape. From ransomware-as-a-service to deepfake deception, Louis shares real-world insights and practical strategies for defending your organization in an AI-accelerated world. Whether you're a tech leader or a curious professional, this conversation will sharpen your security instincts and help you build resilience where it matters most.

KEY TAKEAWAYS
Cybercrime is industrialized: Ransomware-as-a-service and affiliate models make it easy for anyone—even non-technical actors—to launch attacks for as little as $50.
AI is amplifying threats: A 1,300% rise in phishing emails last year is just the beginning. Deepfakes and voice cloning are reshaping social engineering tactics.
MFA and basic hygiene go a long way: Implementing multi-factor authentication and conditional access can block up to 92% of cyberattacks.
Zero Trust is essential: Organizations must move beyond the “walled garden” mindset and adopt a “never trust, always verify” approach to access and data.
Data strategy is security strategy: Tools like Microsoft Purview and Windows 365 help classify, protect, and monitor sensitive data—especially in AI-enabled environments.
 
RESOURCES MENTIONED
👉Microsoft Purview – https://www.microsoft.com/security/business/information-protection/purview
👉Windows 365 –  https://www.microsoft.com/windows-365
👉Microsoft Sentinel – https://azure.microsoft.com/products/microsoft-sentinel 

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith