At its best, AI search can better infer a user’s intent, amplify quality content, and synthesize information from diverse sources. But if AI search becomes our primary portal to the web, it threatens to disrupt an already precarious digital economy.

Today, the production of content online depends on a fragile set of incentives tied to virtual foot traffic: ads, subscriptions, donations, sales, or brand exposure. By shielding the web behind an all-knowing chatbot, AI search could deprive creators of the visits and “eyeballs” they need to survive. 

This story was written by Benjamin Brooks and narrated by Noa - newsoveraudio.com.