In this episode, we dive deep into the world of marketing and online presence in the wedding industry. Our guest, Brittany, is a passionate marketer who is eager to help wedding professionals enhance their online visibility and increase their bookings. Join us as we explore the ever-evolving landscape of the wedding industry and discover the importance of adapting to the times. From essential tips on improving online presence to the power of video marketing, host Kristina Stubblefield and Brittany share valuable insights and actionable steps to take your business to the next level. Don't miss out on this enlightening episode filled with practical advice and strategies that can revolutionize your wedding business. 

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Kristina Stubblefield is back for part two of the conversation with Brittany Murphy. We dive deeper into the challenges and triumphs of navigating the ever-changing wedding industry. From the importance of personalized experiences to the power of video testimonials, Brittany shares valuable insights and advice for both vendors and brides alike. We also discuss the significance of proactive communication, the need for clear and efficient processes, and the impact of online presence in the sales cycle. Join us as we uncover the secrets to success in the wedding industry and discover how to create memorable and stress-free experiences for all involved. Let's jump right in!

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In today's episode, Kristina Stubblefield has a special guest joining the podcast - Brittany Murphy, a bride-to-be who also happens to be a savvy marketer. Brittany shares her personal experience and frustrations while searching for wedding vendors, providing valuable insights for both brides and business owners in the wedding industry. From the importance of building trust through blogging and showcasing behind-the-scenes details, to the power of SEO and creating comprehensive websites, Brittany's journey as a bride sheds light on the key aspects that can make or break a wedding professional's success. This episode is 1 part of a now 4 part series, 3 parts each unraveling different layers of Brittany's wedding planning experience and the final part sharing her wedding day revelations. So, if you are a wedding vendor looking to enhance your business strategies, stay tuned for an episode (and series) filled with actionable tips and inspiration. 

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Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

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In this episode, Kristina Stubblefield discusses the challenges faced by wedding vendors when choosing business and marketing classes. She emphasizes the importance of finding reputable instructors with wedding industry experience and provides tips for evaluating classes. Stubblefield encourages research, seeking recommendations from fellow vendors, and trusting one's instincts. She also highlights the need for courses that align with specific needs and goals, cautioning against classes that promise overnight success. Kristina concludes by emphasizing the importance of continuous learning and staying informed in the ever-changing wedding industry.

WedPro Classes and Courses: courses.wedprosolutions.com

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On this episode of WedPro Business Solutions, host Kristina Stubblefield dives into the topic of content creation for wedding professionals. With a focus on being visible online and differentiating from competitors, Kristina shares her secret method for generating content ideas. As she discusses the struggles many in the industry face when it comes to figuring out what to post, she encourages listeners to jot down ideas and conversations as bullet points for content creation. Kristina emphasizes the advantage that wedding professionals have in terms of readily available content sources, such as meetings with engaged couples, vendor discussions, and events. 

Offering practical advice on note-taking and exploring popular topics, Kristina provides strategies for building a stronger connection with potential clients through engaging and resonating content. She addresses common challenges like overthinking and perfectionism, encouraging listeners to embrace "messy action" and utilize available software and tools to transform ideas into content for various formats. By establishing a deeper connection with clients and utilizing popular topics effectively, wedding professionals can attract the right audience and book more events. Tune in to this episode to gain valuable insights and inspiration for your content creation journey.

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Join Kristina Stubblefield and her special guests, Kacie Bryant and John Crespo, as they delve into the secrets of building a strong foundation for your business from day one. They emphasize the power of thorough research, getting the necessary licenses and registrations, and creating an effective brand. Discover the value of surrounding yourself with the right team and seeking guidance from experienced mentors or coaches. By following these steps, you can steer clear of costly mistakes and position yourself for long-term success. Don't miss these key takeaways:

1. Dive into detailed research to understand the industry, regulations, and costs before starting your business.
2. Lay a solid foundation by obtaining the proper licenses and registrations.
3. Invest in professional branding to save time and money down the road.
4. Build your business as if you're planning to sell it, ensuring a strong foundation and fostering goodwill.
5. Connect with the right people, mentors, and friends to set yourself up for success.

Join My Free Facebook Group for Wedding Professionals:
http://www.facebook.com/groups/wedprocommunity/

Learn more about Kacie Bryant & John Crespo at The Business Project:
https://www.thebusinessproject.com/

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Wedding vendors looking to grow their businesses and stay ahead in the competitive market should consider attending industry conferences. The power of networking is one of the most significant advantages of attending these conferences, as it allows vendors to connect with fellow professionals and create alliances and partnerships. Attending conferences also helps vendors stay updated on industry trends, learn from industry experts, and enhance their skills and processes. Additionally, some conferences offer opportunities to showcase brands and generate leads. Investing in oneself and attending conferences can lead to personal and professional growth in the wedding industry.

Upcoming wedding business events:

2023

October 29th – November 2nd
ABC World of Weddings Annual Conference
La Concha Resort
Condado, San Juan, Puerto Rico
https://www.abcweddingplanners.com/2023worldofweddings

November 6th – November 8th
Wedding MBA 2023
Las Vegas Convention Center
Las Vegas, NV
https://www.weddingmba.com/

 
2024

June 3rd – 5th
The Wedding Pro CEO Summit
The Line Hotel
Austin, TX
https://brandeegaar.com/summit

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Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

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Are you a wedding vendor constantly juggling client demands, deadlines, and high-stakes events? Do you find it challenging to make time for yourself amidst the whirlwind of weddings and events? Well, buckle up, because on this episode of WedPro Business Solutions, host Kristina Stubblefield is about to drop some truth bombs about the importance of self-care for wedding professionals! Kristina knows firsthand the pressures and stresses that come with creating unforgettable moments for clients. She's been there, feeling torn between her passion for serving others and neglecting her own well-being. But today, she's here to reveal a secret that will revolutionize your approach to work and life: taking care of yourself is the key to taking care of others!

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Wedding vendors can connect with engaged couples and promote their services effectively on YouTube, which has billions of active users each month. In this episode, Kristina Stubblefield highlights the importance of utilizing YouTube in marketing efforts, emphasizing the need for a clear purpose when creating a YouTube channel and developing a content strategy that includes consistent posting. To optimize videos for increased reach and website traffic, vendors should make their videos public and use keyword research tools like Google Keyword Planner and TubeBuddy. The videos should be engaging and position the vendor as an authority in the industry. Repurposing video content for other platforms, such as a website or social media, is also encouraged. Collaboration with other wedding vendors and engaging with the audience by responding to comments, thanking viewers for their feedback, and encouraging subscriptions, likes, and shares can help expand reach and build credibility within the industry. Monitoring analytics and adjusting content strategy based on audience demographics, watch time, and engagement level is also important. In summary, YouTube is the second largest search engine and should not be left out of a wedding vendor's marketing strategy as engaged couples use this platform to find inspiration, information, research, and discover vendors for their special day. 

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Schedule a free discovery call with Kristina: https://wedprosolutions.com/coaching%2Fconsulting

Resources: https://wedprosolutions.com/resources

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In this episode, Kristina Stubblefield discusses vendor relationship marketing and how wedding vendors can implement it effectively. She highlights that vendor relationship marketing is a crucial aspect of the wedding industry that is often overlooked. By identifying ideal vendor partners, building and maintaining relationships, and collaborating effectively, wedding vendors can tap into a network of support, referrals, and growth opportunities. 

Kristina's insights and tips provide valuable guidance for vendors seeking to strengthen their connections with other professionals in the industry. Continuing education and networking, keeping lines of communication and support open, and working together as a team are all effective strategies for building strong vendor relationships. By fostering these relationships, vendors can not only help engaged couples but also contribute to the growth and success of the wedding industry. As Kristina notes, even small amounts of time invested in cultivating relationships can pay off in the long run. 

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YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

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