In this episode, Kristina shares tips and resources on how to show up on multiple platforms consistently. She acknowledges how difficult it can be for wedding professionals to post content on various platforms during the busy wedding season. She emphasizes the importance of focusing on the platforms where your ideal clients spend their time, rather than feeling like you have to show up on every platform. Kristina reminds businesses to make sure they are adding their content to Google Business Profile and how to use the same content across different social media platforms. She also suggests recording videos in portrait mode for easy formatting on platforms like reels and stories. Kristina discussion the option of recording in landscape mode with extra space on the sides to allow for trimming into a 9x16 size. An important tip is the need for a plan and advises scheduling tools like Meta Business Suite for posting content on Facebook and Instagram. Overall, this episode provides useful strategies for maximizing content across various platforms. 

For a list of resources including software and tools, visit:
https://wedprosolutions.com/repurposing-videos

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
 Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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In this episode, Kristina Stubblefield discusses the topic of artificial intelligence (AI) and emphasizes that it is a powerful tool to have in one's toolbox, not a replacement. She shares how she has witnessed AI help wedding professionals and has conducted research and development with a beta group to see results. She also notes that people often make decisions about AI based on what they hear, but many have likely used AI without realizing it. Kristina encourages listeners to stay tuned to learn more about the benefits of integrating AI into business and marketing strategies.

Artificial intelligence (AI) is present in everyday life, such as maps and navigation, facial recognition or detection, and autocorrect. Kristina emphasizes the importance of considering the benefits of AI in business, especially in the wedding industry where online presence is crucial for engagement with potential clients. She believes in the power of AI to save time, money, and resources in marketing for businesses.

In the wedding industry, content is key to reaching new clients and generating leads, but creating new content can be a challenge for professionals in the industry. Artificial intelligence (AI) can be a valuable tool for enhancing content creation and reaching a wider audience. With a free AI tool like ChatGPT, wedding professionals can generate content quickly and effectively, allowing them to post more frequently on platforms to their target audience. AI serves as a tool to enhance human writers, allowing for improved communication of products, services, events, and experiences. A free webinar is available to learn more about using AI in the wedding industry and generating more leads for businesses. 

Free Live Webinar

Monday, April 3, 2023 12pm EST

Learn more and register here: https://mysoin.lpages.co/wedpro-ai-free-webinar/

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
 Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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Procrastination and work avoidance can feel like insurmountable obstacles that are hard to overcome - but it doesn't have to be this way! Tune into this episode as Kristina talks with Dr. Christine Li, a psychologist and procrastination coach, about how we can break through our own barriers of self-doubt. They explore simple techniques for managing distraction from the pandemic's ongoing impact on the wedding industry so that professionals in this field stay nimble. Tune into Dr. Li's peaceful yet powerful advice for getting out of your head, moving forward productively, and creating meaningful change today!

If you are someone who struggles with procrastination and work avoidance, then joining Dr. Christine Li's upcoming FREE Power of Productivity Bootcamp is an opportunity you do not want to miss. You will learn simple and effective techniques to help you get out of your own way and make progress towards your goals. By signing up for this bootcamp, you are taking a step towards a more fulfilling and productive life. Don't let procrastination hold you back any longer, sign up today.

FREE Power of Productivity Bootcamp: procrastinationcoach.com/kristina

Connect with Dr. Christine Li:
Instagram: https://instagram.com/procrastinationcoach
Twitter: https://twitter.com/christineliphd
Facebook Group: procrastinationcoach.com/facebook
TikTok: https://tiktok.com/@procrastinationcoach

Guest: Dr. Christine Li, Psychologist and Procrastination Coach
Dr. Christine Li is a clinical psychologist in New York for the past 20 years and who has been online as “Procrastination Coach” for the past 10 years.  She helps people who are struggling with underperforming at work and at home to work smoothly and with high levels of productivity.  Her unique coaching process is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have when we treat ourselves with love and good self-care.  Dr. Li is the author of the book “5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Your Goals” and the host of the podcast “Make Time for Success.”  Follow Dr. Li to learn how to ditch the guilt, judgment, and self-sabotaging and unhelpful habits so that you can feel focused and fulfilled in your life!

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

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Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

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In this podcast episode, Kristina discusses the key ingredients that should be present in a website, such as having a clear purpose, being informative and engaging, being mobile-friendly, having an easy-to-navigate design, and having contact information available. She highlights the importance of having a website design that looks great on both desktop and mobile devices. Visitors are increasingly staying on the homepage, so it is important to include enough information on the homepage to provide an overview of the website and its content. Kristina emphasizes essentials elements including a call-to-action, experiences, photos, videos, and testimonials. A call-to-action helps visitors know what to do next, while experiences and visuals showcase the business's offerings. Testimonials are crucial for building trust and showing potential clients the results of the person’s work.

Tune into this episode offering valuable insights and tips for businesses looking to improve their website's effectiveness. Remember, regularly reviewing and updating a website is crucial for ensuring that it accurately reflects the business's brand and attracts potential clients.

Timestamps:

00:01:57 Reviewing Your Website
 
 00:04:58 Optimizing Your Website for Mobile Devices
 
 00:06:41 Creating a Call to Action and Sharing Experiences to Build Trust with Potential Clients
 
 00:11:35 Essential Ingredients for a Website That Converts Traffic into Leads
 

Resources:
Website Essentials Checklist
https://mysoin.lpages.co/wedpro-website-essentials/

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
 Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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Kristina Stubblefield shares insightful advice on maximizing the reach of your creative content - if you want to expand beyond one platform, repurpose your content! The algorithms work differently on each platform which means the feeds usually aren’t the same. What does that mean for you? That a post seen on Instagram probably won’t show up on the same person’s Facebook feed. The opportunities to reshape and refresh material can open new avenues for audiences across multiple platforms like TikTok and IG.

Consistency is key for success on digital platforms, and Kristina offers good tips to help you stand out from the crowd. Investing in a phone holder or tripod makes it easier to record video content that can be repurposed across all of your channels – no need to film twice! And if editing isn’t your thing don't worry – there are plenty of great software tools, editors and creators who can help make sure what you post looks perfect without compromising its authenticity.

Ever heard of batching content? It's the perfect way for wedding pros who have an endless supply of experience, tips and information to keep their followers interested - and coming back for more. Batch your photos or videos then schedule them out over time: it's a smart, efficient strategy that helps you make sure no-one misses out on any of your great solutions, services, or products. 

Timestamps:

00:01:40 Creating Consistent Content Across Multiple Platforms
00:03:41 Repurposing Content for Social Media: Tips for Saving Time and Money
00:09:13 Tips for Consistent Social Media Content Creation
00:11:19 Creating a Content Library: Tips Your Online Presence
00:13:18 Repurposing Content for Maximum Reach

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
 Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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Couples planning a wedding have more options than ever before, but it's essential for businesses to make sure they're seen. Studies show that Google dominates search engine usage - if your business isn't in the top of those results, you won't be considered by engaged couples! Don’t miss out on opportunity: ensure an up-to-date presence across all platforms – especially on Google – so potential customers can find you quickly and easily when researching their big day. Because no matter how unique or amazing your services may be -- if nobody sees them, there’s little chance of connecting with new clients who need what you offer.

With a complete and up-to-date Google business profile, you can show customers why they should choose to do business with you instead of competitors. Maximize credibility by regularly adding fresh photos and posts every seven days. For an extra boost, seek reviews on Google from past clients, vendors and others in your industry for added assurance that leads will be impressed when browsing online profiles. Make sure your business stands out from the crowd!

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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In this episode, Kristina is discussing the importance of consistency. Not with social media or content (although it's very important), but with your client experience. She believes that anyone in any stage of their business can benefit from utilizing processes to create the same experience for their clients. Kristina encourages business owners to provide each client the same amazing experience by having uniform processes and delivery.
 
 From sales process, onboarding process, workflow process to an offboarding process, having these processes mapped out and in place can save time and money with each client. Kristina suggests starting with breaking down the journey of a client into stages, starting with the sales process. This can help ensure that all areas of the business are running smoothly and efficiently. She shares, it doesn't have to be a complicated process, and that you can even start with a piece of and a pen.
 
 There are software and automation tools that can help you manage the process across multiple clients and events. The takeaway from this episode is that having a system and process in place is key to making sure clients have a uniform experience with your business. This will help business owners run their business with the least amount of time, energy and effort and allow them to focus on what they love.

Timestamps:
03:12 Exploring the Benefits of Establishing Business Processes
04:49 Creating a System for Your Client Journey
10:18 Systematizing Your Business to Increase Referrals and Save Time
13:20 Streamlining Your Business for a Smoother Client Experience

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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This episode is about how to pull more information out of yourself to share with the world, your community, and your ideal clients. To do this, it is important to take a step back and look at the solutions you provide for your clients. It is also important to think about what have you been asked from potential clients in the last week, or what have you had conversations about in the past few months. Writing down these things will help you to come up with content to share. Don’t forget about your experiences and knowledge when jotting down ideas for content. Additionally, it is important to be consistent with the content you share. Doing this will help to build the know, like and trust factor with potential clients. Remember, it may take time to develop and execute this process, but focusing and allowing yourself the space to establish habits will be beneficial in the long run.
 
 Kristina encourages business owners to remember consistency is key and will produce results. It may not happen over night but implementing a process will help you develop good habits for delivering content long term.

Timestamps:
 00:00:00 Creating Consistent Content
 00:01:28 Creating Content Through Brain Dumps
 00:03:51 Your Knowledge and Experience
 00:10:48 The Benefits of Consistency
 00:12:34 Implementation for Success

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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Wedding professionals are often overwhelmed by the amount of inquiries, leads, and existing clients that they must manage. This can be referred to as a juggling act. Kristina Stubblefield, host of the WedPro Business Solutions podcast, has been discussing with professionals how to tackle this difficult task. To help wedding professionals, Kristina suggests using an all-in-one business software to track inquiries, leads and booked events. This software can help streamline processes, such as following up with leads, sending out proposals, and onboarding new clients. With the right software, wedding professionals can have a better pulse on their business and tackle the juggling act with ease.

This conversation discusses the difficulty of managing the different stages of the customer relationship process. It begins with the challenge of determining which inquiries are true leads and which should be treated differently. It then delves into the overwhelming task of managing inquiries, active leads, proposals, newly booked events, and existing book of business. The conversation suggests that an all-in-one system can help keep track of all of these stages. The conversation concludes with the goal of saving people time and money, and the importance of enjoying the work you love.

TIMESTAMPS 

00:00:00   "Navigating the Juggling Act of Wedding Professionals: How to Streamline Your Business Processes"

00:01:23   "The Benefits of Utilizing an All-in-One System for Managing Leads and Inquiries"

00:03:24   Exploring the Benefits of Utilizing an All-in-One System for Wedding Professionals

00:09:00   "Exploring Software Solutions to Enhance Your Wedding Business"

00:11:51   "Navigating the Booking Process for Event Professionals" 

Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/

Follow WedPro Business Solutions:
 Website: https://www.wedprosolutions.com
Instagram: https://www.instagram.com/wedprosolutions/
TikTok: https://www.tiktok.com/@wedprosolutions
YouTube: https://www.youtube.com/channel/UC5U9AFIEiwlbVsaPgorpi3Q
Facebook: https://www.facebook.com/wedprosolutions/
LinkedIN: https://www.linkedin.com/company/wedpro-business-solutions

Connect with me:
 Website: https://kristinastubblefield.com/
Instagram: https://www.instagram.com/kristinastubblefield_
TikTok: https://www.tiktok.com/@kristinastubblefield
YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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