AI SIX Podcast

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When is the last time you thought about optimising your website for Bing?

In today’s episode, I’m talking about Bing’s possible big search comeback! 

While Google still dominates traditional search, Microsoft’s Bing is quietly shaping how platforms like ChatGPT interact with the internet in real-time.

So why has Bing become a significant player in AI search?

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Did you know that a UK-born AI startup now owned by Google called DeepMind is developing advanced AI systems grounded in scientific research, with a mission to "solve intelligence, to advance science and benefit humanity."

In this episode, I explore how DeepMind’s innovations—like multimodal AI, predictive analytics, and advanced AI assistants—are transforming the way businesses engage with customers. 

Where will DeepMind take us on this AI evolution?

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Radio has always been about connection, creativity, and ground in public trust. But now AI is shaking up the sector. 

In today’s episode I’m taking you behind the scenes of my recent panel at Radio Days Ireland, where we were asking one of the biggest questions facing our industry:

Is AI a friend or a foe to radio?

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Last week it emerged a UK politician’s ChatGPT searches were shared with a journalist under a Freedom of Information (FOI) request. So it got me thinking…should politicians use AI and if so, how should they use it.

Peter Kyle is the UK's Technology Secretary. The FOI request was submitted by the New Scientist magazine, and it revealed that Kyle had used ChatGPT for policy advice, including questions about AI adoption in UK businesses and suggestions for podcasts to appear on.

A spokesperson for the Department for Science, Innovation and Technology (DSIT) stated, "As the Cabinet Minister responsible for AI, the Secretary of State does make use of this technology. This does not substitute comprehensive advice he routinely receives from officials. The Government is using AI as a labour-saving tool – supported by clear guidance on how to quickly and safely make use of the technology."

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AI is transforming our world — but with that power comes the potential for misuse. In this episode, I dive into how the EU and tech giants like Microsoft are tackling abusive AI-generated content.

Hear from Brad Smith, Vice Chair and President of Microsoft, as he outlines their 6-part strategy to combat harmful AI content. Plus, I break down Microsoft’s latest report, launched in the European Parliament by Irish MEP Maria Walsh, exploring how the EU plans to protect citizens while embracing AI’s benefits.

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Will AI surpass human intelligence? Geoffrey Hinton — the "Godfather of AI" — thinks it’s possible. 

In this episode, I break down his biggest insights from a recent interview with Andrew Marr: 

• AI could become self-aware, outsmarting humans.
• Hinton warns AI may write its own code, risking a loss of control.
• From healthcare breakthroughs to fake news and autonomous warfare, AI’s future holds both promise and danger.
• He calls for global regulations — comparing AI’s rise to the atomic bomb.

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“If we push forward with digital reform of government, and we are going to do that, we can make massive savings, £45bn in efficiency. And AI is a golden opportunity for efficiency."

These are the words of UK Prime Minister Sir Keir Starmer as he unveiled the UK Government’s ambitious plans for AI. The goal? To transform the civil service by increasing efficiency and modernising public services.

In this episode, I break down the key initiatives:

• AI and tech teams will be sent into every government department to improve public services.
• 2,000 tech apprentices will be recruited by 2030 through a new programme called TechTrack.
• One in 10 civil servants is expected to work in tech and digital roles within five years.

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Let’s face it – AI is already in your comms toolkit. Shadow AI is a reality, where staff are using it behind their bosses’ back. So whether you’ve formalised it or not, you’re lagging behind, without a policy.

An AI Use Policy protects your team, builds public trust, and ensures compliance. It sets the standard for how AI can be used and who is accountable.

So if you’re in government or the public sector – or frankly, any organisation – it’s time to stop dabbling and start documenting.

In today's episode, I share why I believe AI testing should start in marketing and communications teams.

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Another day, another AI tool. Say hello to Manus AI! (Shoutout to all the Irish Manus’ out there who now have an AI Agent named after them!) 

Manus AI is an autonomous AI agent developed by the Chinese startup Monica. Launched in March 2025, it is designed to bridge the gap between human intent and execution by independently planning, executing, and delivering results for various tasks.

It is my friends, a step above ChatGPT who completes one task at a time. Manus, meanwhile is a super-duper multi-tasker!

Want to go deeper on AI? 

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AI adoption in Ireland is growing fast – it’s up from 49% to 91% in just one year, according to a new report from Microsoft and Trinity College Dublin. 

While big companies are leading the way, many SMEs and public sector organisations are still figuring out how to make it work in practice. So what does AI adoption actually look like on the ground in Ireland – and where are the real opportunities?

Tune in to find out how Irish people and organisations are adapting to AI. 

Want to go deeper on AI? 

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🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.