AI SIX Podcast

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What if a fake image of you spread online — and no one could stop it? 

In this episode, I sit down with Maria Walsh, Member of the European Parliament (MEP) for Midlands North West in Ireland, to discuss the rise of deepfakes — and her fight to change that.

Maria shares her personal experience of being targeted by deepfake content and explains how she’s pushing for tougher laws, both at EU and Irish levels, to protect victims — especially women and young girls, who make up 99% of those affected.

Tune in to learn why this issue matters now more than ever — and what we can do about it.

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Search marketing is changing fast. Google’s dominance is being challenged as AI-driven search tools are making it more conversational and context-based. One tool that’s changing how I search is Perplexity AI. Unlike Google, which ranks websites based on algorithms and backlinks, Perplexity works differently—it doesn’t just serve up a list of links. Instead, it gives direct answers, summarised insights, and referenced sources all within its dashboard.

Tune in to discover how AI is revolutionizing search—and why Perplexity AI is changing the game for marketers and communicators. 

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I polled my connections on LinkedIn and asked them: ‘What is stopping you from adopting AI for marketing? And, one response I received is the topic for today’s episode. 

‘Who really owns our AI-generated content?’ Thank you Paula, for such a thought-provoking question. 

The answer to this question lies in the AI legislation but also is determined in courts of law. 

Laws governing AI-generated content vary widely across countries, with most emphasising human authorship as a requirement for copyright protection. 

The global landscape is fragmented, highlighting the need for international harmonisation to balance innovation with copyright protections. And of course the law always needs to be tested in the courts. 

Want to know Meta's AI Copyright Cases?

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What if you could create content without ever touching a keyboard? I’ve been testing VoicePal, an AI tool that turns spoken thoughts into structured content, and it’s completely changed the way I work. In this episode,  I’ll share why speaking first unlocks creativity, how AI ghostwriting can refine your ideas, and why you might want to ditch the keyboard for good.

In the last episode I talked about the value of AI voice tools for marketing. Today I’m bringing you a favourite AI voice tool I’ve been using, called VoicePal. 

I’ve always believed that voice is the most natural way to ideate. When you speak, your ideas flow freely—without the overthinking that can come with writing. But translating those thoughts into structured content can be a challenge. That’s where VoicePal comes in, acting as a kind of ghostwriter that listens, refines, and helps expand on your ideas.

So, what is VoicePal?

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Your voice is your stream of consciousness—ideas forming in real time, flowing from thought to speech in nanoseconds. But are we using it enough in marketing? In this episode, I’ll explore why voice is the most natural way to ideate, how AI voice synthesis can extend that power, and why we should be speaking more, not less, in our creative process. 

Today, I’m talking about the value of voice – your voice and AI voice. 

As a trained broadcast journalist, professional speaker and podcaster, you could say I love my voice. I am also a huge fan of radio, podcasts and audiobooks. It’s my favourite method of consuming content. 

So knowing that, it will come as no surprise that I am really enjoying experimenting with audio and voice through AI. And in this episode I’m inviting you to get curious about how you can use AI voice in marketing. 

Video content is still king, but producing high-quality voiceovers can be costly and time-consuming. 

For cash-strapped teams, this is an easy way to keep your audiences informed and engaged without spending weeks in production.

So how can you practically use AI voice? 

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I had an idea—what if I uploaded a chapter of my book Public Sector Marketing Pro into Google’s NotebookLM and asked it to have a two-way conversation about how digital communications in government have transformed post-pandemic?

Well, that’s exactly what I did.

Welcome to the AI Six podcast. In today’s episode you’ll hear a fascinating AI-generated discussion—where NotebookLM acts as both interviewer and analyst, breaking down key insights from my book, Public Sector Marketing Pro (2nd Edition).

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In this episode, I chat with Kae Skinner, Communications Manager at Kent County Council, about how her team is harnessing AI to revolutionise content creation — all while navigating tight public sector budgets.  

From creating AI-driven campaigns for Trading Standards to building virtual "community wardens," Kae explains how her team keeps residents informed, combats scams, and embraces innovation without sacrificing authenticity. 

Tune in to discover how AI is helping local government teams work smarter, not harder — and hear Kae’s advice for comms pros looking to make AI a reality in their organisations. 

Want to go deeper on AI? 

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Have you ever wished ChatGPT could be more tailored to your needs? Maybe you want it to generate content in your brand’s tone of voice, answer customer FAQs, or even help streamline your workflow. Well, now you can.

In this episode, I explain how to create a Custom ChatGPT to match your brand’s voice, streamline your workflow, and automate key tasks. 

 Tune in for a step-by-step guide on setting up your own Custom ChatGPT and real-world use cases for marketers, social media managers, and more. 

Want to go deeper on AI? 

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Have you noticed how much time you spend writing content briefs, crafting social media posts, or analysing marketing data? What if there was an AI assistant already built into the tools you use everyday that could transform your workflow?

Today's episode is all about why Microsoft Copilot is quickly becoming a marketer's best AI friend.

What is it? What makes it particularly valuable for marketers?

Want to go deeper on AI? 

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Ireland’s Revenue Commissioners are using AI to improve compliance, streamline services, and ensure every euro is accounted for. In a system where accuracy and trust are critical, AI is helping to reduce errors, detect non-compliance, and make tax administration more efficient than ever. 

When I listened to an interview with John Barron, Assistant Secretary and CIO of the Revenue Commissioners, to discuss how Revenue is leading digital transformation in Ireland’s public sector, I knew I wanted to share my takeaways on this podcast.

Want to go deeper on AI? 

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