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Big news for marketers: Gemini 3.0 has just made YouTube smarter. Now, instead of watching hours of content, you can simply paste a video link into Gemini and get instant summaries, key takeaways, and even follow-up answers. 

In this episode, I’m focusing on the power of Gemini 3.0, a Goole AI solution, which can watch YouTube videos for us. Of course, we already know that Google owns YouTube, so it’s essentially an AI family affair.

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If you know the seven principles of AI transparency, you are on the right track. 

In this episode, I’m breaking down these key principles: openness, explainability, interpretability, accountability, data provenance, ethical design, and regular auditing. Discover why they matter for building trust, ensuring ethical AI use, supporting informed decisions, and maintaining legal compliance. 

 Will you apply these principles in your AI practices? 

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Elon Musk’s artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot that integrates with X. So what’s the buzz?

In this episode I’m taking a closer look at Grok-3 to better understand its features and if you should care. 

Priced at €21/month for SuperGrok access, it’s available to Premium+ X subscribers and soon will include a voice mode. 

Will you give Grok-3 a try? 

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You’ve all heard the phrase, you get out what you put in. This is the perfect way to describe how to write the perfect ChatGPT prompt.

In this episode, I’m sharing how to master prompt engineering using ChatGPT. But in fact, you can use this framework for any AI tool that helps you create, write, or discover. 

Why prompts matter

In the world of AI, your prompt is the key to unlocking valuable insights. A good prompt isn’t just a question—it’s a roadmap for ChatGPT to understand exactly what you need. The clearer your prompt, the more accurate and relevant your response will be. AI isn’t psychic, it relies on the specificity you provide.

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In this episode of AI Six, we explore key takeaways from Louise McCormack’s TEDx Galway talk, "Ethical and Trustworthy Artificial Intelligence Evaluation." Louise discusses AI’s growing influence in sectors like law and insurance, highlighting issues of bias and transparency. 

We discuss:
- Examples of AI bias
- How to make AI more transparent
- Challenges of regulating AI and social media
- Solutions for ensuring ethical AI development

Tune in for a concise, insightful look at building AI we can trust.

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SEO is changing—fast. And if you’re still optimising for Google the old way, you might already be falling behind.

The future of search is here: GEO—Generative Engine Optimisation.

Search engines aren’t just ranking links anymore. AI-powered tools like Google’s Search Generative Experience (SGE) and ChatGPT’s AI-powered browsing are generating answers directly, pulling from multiple sources.

 In this episode, you'll learn:

- What is GEO

- How AI-Powered Search is Changing the Game

- How to Optimise for GEO If You Rely on Website Traffic

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In this episode, I’m tackling a controversial topic—employees secretly using AI at work. 

A recent LinkedIn and Microsoft report found that 75% of knowledge workers use AI at work, yet over half of them don’t tell their bosses for fear of being seen as replaceable, while others just want to get their work done faster.

The BBC also wrote an article on the topic and spoke to both employers and employees. The takeaway? “There needs to be a "constant dialogue about what tools serve us the best." 

But this "smuggling" of AI into workplaces creates risks—from data breaches to security concerns. So, let’s explore:

✔️ Why employees are using AI in secret
✔️ What risks it creates for organisations
✔️ How businesses and organisations can embrace AI safely

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Today, I’m exploring the role of a Minister for AI.

With countries like the UAE, France, Spain, and now Ireland appointing AI ministers, it’s clear that governments see AI as more than just a tech trend—it’s a policy priority.

But what does a Minister for AI actually do? And how will their decisions affect businesses, public services, and even our daily lives?

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In today's episode, we’re diving into AI Agents vs Chatbots.

If you’ve ever used a chatbot on a website, you know they’re great at answering FAQs, but not much else. AI agents, on the other hand, are like digital employees—capable of learning, reasoning, and acting on tasks autonomously.

Marketers and businesses are starting to realise that AI isn’t just a tool—it’s a workforce. So, let’s break it down: What’s the difference between AI agents and chatbots, and which one should you be using?

Want to go deeper on AI? 

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When disaster strikes, every second counts. What if AI could predict, respond, and even save lives faster than ever before?

Today, I’m exploring how AI is transforming crisis response. From predicting natural disasters to optimising emergency relief, AI is helping governments and aid agencies act faster and more effectively.

Tune in to learn the five key ways AI is making a difference to agencies’ work and why AI in Crisis Response matters for marketers.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.