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In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content?
Today's episode is all about AI for video editing and why Opus Clips has become my secret weapon in the short-form video revolution.
If you're a marketer or content creator struggling to keep up with the demand for video content, Opus Clips is a game-changer.
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Imagine waking up to find a video of yourself saying things you never said, endorsing products you've never used, or making statements that could destroy your reputation—all created by AI without your knowledge or consent.
While AI offers creative possibilities, it also presents major ethical concerns. Imagine your CEO delivering a fake video statement, or your brand being falsely associated with content you never approved.
Irish MEP Maria Walsh, who has been leading efforts to combat deepfakes at a European level, and a victim of deepfakes herself, recently spoke out about her proposals to criminalise AI for bad.
According to Deeptrace Labs, the number of deepfake videos online doubled in just seven months last year, with 96% being pornographic content. But increasingly, we're seeing deepfakes targeting businesses and brands.
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In this episode, we dive into the evolving world of artificial intelligence with Dr Susan Leavy, a lecturer at University College Dublin and a researcher with the Insight Centre for Data Analytics.
As one of Ireland’s nominees on the Global Partnership for AI and a member of the newly formed AI Advisory Council, Susan shares her insights on the rapid acceleration of AI, the challenges of governance, and the role of ethics in shaping responsible AI use.
We explore the impact of AI on the workforce, the risks of over-reliance on technology, and the importance of education in mitigating those risks.
Is AI really taking our jobs? How can we ensure AI serves society without compromising fundamental rights?
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What if I told you that the next viral story you see online could be completely fake—created by AI, spreading like wildfire, and designed to manipulate public opinion? AI-generated misinformation is already infiltrating social media, blurring the line between fact and fiction.
In this episode, I’m breaking down how AI is fuelling the misinformation crisis, the dangers it poses, and what we can do about it.
If we thought we had a problem with fake news before, well we have a big problem now with fake news created by AI.
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I read a Forbes article last week and it stopped me in my tracks!
But Google revealed that its groundbreaking AI Co-Scientist, designed to accelerate scientific breakthroughs, well did something groundbreaking!
In an early test, the system solved a scientific puzzle in just two days—something that had baffled researchers for over a decade.
In today’s episode, I’m discussing Google’s AI co-scientist.
We know that AI technology is effectively super-computers that can think, reason, produce ideas, and solve problems faster than humans.
This tool is not meant to replace human scientists but to collaborate with them, enhancing the speed and efficiency of scientific discovery. Hence, it’s called ‘Co-Scientist’.
But will this revolutionise science?
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What do Europeans think about AI? A new study by the European Commission reveals many interesting insights into how different European countries are adopting AI and how we feel about this technological revolution. From the future of work, to the new skills we need in the Age of AI and AI regulation and the role of the EU.
In today’s episode, I’m discussing AI adoption across Europe. While businesses are investing heavily in AI, the general public remains divided. Let’s explore the data and its implications.
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With AI models like Open AI’s ChatGPT, Google’s Gemini, X’s Grok, and Meta’s Llama, dominating tech and marketing headlines, Claude AI has emerged as a serious competitor.
This episode is dedicated to Claude AI, Anthropic’s response to ChatGPT.
Now if you haven’t already tried Claude, then this is your sign to!
The company says their AI tool has been “trained to be safe, accurate, and secure to help you do your best work.”
So what makes Claude AI different?
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AI is transforming every industry, but what about the public sector?
Governments have a massive opportunity to improve efficiency, automate processes, and improve citizen engagement, yet adoption remains slow. Why? Mainly because they are conservative and more considered than the private sector. Because getting it wrong, has a greater impact.
In this episode, I’m reviewing a major report on AI and the public sector. The study, commissioned by Google Cloud and conducted by Public First, highlights the impact AI could have on the UK public sector. So if you are working in any public sector agency this will interest you.
If you’re not, you can still learn something.
Want to go deeper on AI?
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In this episode, I sit down with renowned marketing strategist and bestselling author Mark Schaefer to discuss his latest book, Audacious: How Humans Win in an AI Marketing World.
Mark shares his insights on the rapidly evolving role of AI in marketing, the importance of creativity and personal branding, and why being merely competent is no longer enough in a world dominated by artificial intelligence.
We explore the challenges and opportunities AI presents, the power of storytelling in marketing, and how leaders can embrace AI without fear. Plus, Mark reveals the groundbreaking concept behind his AI-generated "infinity cover" and why originality is the key to standing out in an era of automation.
Tune in for an inspiring conversation packed with practical strategies for marketers, business leaders, and creatives looking to stay ahead of the curve.
Want to go deeper on AI?
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Imagine having a smart assistant that can handle your daily operations seamlessly, from customer service to data analysis.
Today I’ve got yet another development in the AI arena. This one is big news for the future of business operations. ChatGPT Operator is here to streamline your workflows, improve efficiency, and handle repetitive tasks.
In this episode, I’m diving into the power of the ChatGPT Operator—a cutting-edge AI assistant that can transform the way your business operates. Whether you're in marketing, customer service, or sales, the ChatGPT Operator is designed to take over repetitive tasks, improve communication, and increase productivity.
Want to go deeper on AI?
📖 Buy AI Playbook
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🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: