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Explore how Andy Sitison uses AI-powered storytelling to uncover hidden patterns, build trust, and drive meaningful engagement. Learn why human connection, agility, and intent are essential for businesses navigating rapid technological change. Gain practical insights from Andy on leveraging AI as a creative tool and fostering a culture of trust and adaptability. 
 

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/789  

🎙️ What you’ll learn  

• Identify actionable ways to use AI for analysing customer stories 
• Build trust and engagement through authentic storytelling 
• Apply agility and intent to stay ahead in tech-driven markets 
• Develop internal AI skills and centres of excellence 
• Move beyond traditional advertising to foster genuine community connection 

✅ Highlights 

• “We explore real-world AI applications, share practical insights, and discuss how businesses are implementing responsible, ethical, and trustworthy AI.” 
• “We help them find the signal in the noise… AI allows us to find those unique patterns.” 
• “Giving them the voice itself is important.” 
• “Stories are more primitive… there’s a natural imprinting on us that does that.” 
• “Telling a human, bringing a story to the table is going to naturally connect with humans.” 
• “Tech is one of those things we need to ride like a surfboard.” 
• “Companies should consider… planet, society, economy.” 
• “Trust is a heck of a sales tool. If you can find a way to help people trust you and your brand, genuinely trust it, it’s gold.” 
• “First thing for companies to do to tell a better story of their customers is look internal with these technologies to make their team better.” 
• “People are tired of ads. Your ads don’t work.” 

🧰 Mentioned 

• Machine learning - https://learn.microsoft.com/en-us/training/paths/create-machine-learn-models/  
• Generative AI - https://learn.microsoft.com/en-us/ai/playbook/technology-guidance/generative-ai/  
• Center of excellence model - https://learn.microsoft.com/en-us/power-platform/guidance/coe/overview  

✅Keywords 
ai, storytelling, business, technology, trust, agility, customer engagement, centre of excellence, community, human connection, brand, creative tool 

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith