In this Part 1 or 2 episode of the UGC Pro Podcast, Kelly and Shane unpack how AI is transforming UGC, creative strategy, and infinite message testing—without replacing the human spark.

🎯 You’ll learn:

• How AI is best used to support, not replace, UGC creators

• What’s working now in performance marketing with hybrid content strategies

• Why authenticity still sells—even in the age of AI

• Real-world examples of tools and workflows that actually increase output and ROI

• What brands are getting wrong (and right) with AI-powered ad strategies

• How to test infinite messages while protecting your brand’s voice

This episode is the uncut breakdown of Kelly’s keynote from Motion’s Make Ads That Convert conference, where 12,000+ marketers tuned in to explore the intersection of AI and performance creative.

🔁 Stay tuned for Part 2, where we’ll dive into legal and ethical considerations of AI use—and break down the best tools for performance teams.

🚨 Subscribe now, and make sure you’re following UGC Pro across platforms for more expert insights.

Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:

UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout

Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

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