In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. 

While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.

We dive into how to overcome the fear of showing up on camera, how to use your iPhone to take stunning content without fancy gear, and why connection always wins over perfection. 

If you’ve ever felt awkward taking selfies, hated how you look in photos, or avoided being the face of your brand, this conversation will give you the tools and confidence to finally be seen.

⏱ EPISODE TIMELINE

[2:17] | Why connection matters more than perfect content
[5:36] | How Katie’s journey started with her grandfather’s love of photography
 [7:20] | The shift from hiding behind the lens to becoming the face of the brand
 [10:22] | Why raw, real content works better than curated perfection
 [13:57] | Letting go of old-school posing rules and embracing your real self
 [16:05] | What Katie learned from photographing high-profile women
 [19:40] | Simple mindset mantras to help you show up consistently
 [24:20] | Katie’s viral moment and why numbers don’t always matter
 [30:19] | Four practical tips to look better in photos without filters
 [34:31] | iPhone settings and angles that elevate your content instantly
 [36:55] | Posing advice for real bodies at every stage of life
 [40:26] | How creating content can be healing and build confidence

• Follow Katie Kaars on Instagram: @katiekaarsphotography

If this episode gave you the confidence to show up and be seen, don’t forget to follow the podcast, leave a rating and review, and share it with a fellow creator who needs a push. 

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Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?

In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.

🚀 What You’ll Learn:

• Why digital products are the smartest way to build recurring income
• The only 3 things you need to create an offer that sells
• How to “back it before you build it” and start earning before the product is even done
• Real-time coaching examples with Larraine (a math tutor) and Chrissy (a community builder)
• How to validate your offer, clarify your messaging, and solve real problems
• The truth about pricing, mindset, and why charging your worth helps you serve more people
• A simple content strategy to turn your phone into a video marketing machine

🎧 Tune in if you:

• Want to create your first product but feel overwhelmed by where to start
• Struggle to turn your ideas into an offer people actually want
• Need a simple system for getting unstuck and into action
• Love learning through real examples and supportive coaching

🔗 Links Mentioned:

• Join our free digital product Power Hour
• Join Rise of the Digital CEO (BBD Priority list)

(Digital products, scalable income, how to create a digital offer, beginner digital product, course creator for women, validate your idea, make money online 2024, passive income, online coaching, Hive Hub, women in business over 40)

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Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.

As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame around her various business evolutions.

What we've discovered through our collective journeys is that pivoting isn't failure—it's often necessary exploration. We discuss how to distinguish between pivoting from boredom versus pivoting from genuine misalignment, and why developing income streams through brand collaborations gives you the financial breathing room to find your true path without pressure.

The most powerful revelation? When you discover your deep why—the core mission that transcends any particular business model—you gain a compass for evaluating potential pivots. We share how finding this anchor has transformed our businesses and can transform yours too.

Whether you're contemplating a pivot now or have pivoted so many times you've lost count, this episode offers validation, strategic guidance, and a reminder that nothing in your entrepreneurial journey is wasted. Each step, even the seemingly misguided ones, brings you closer to what you're truly meant to create.

Ready to fund your pivots while discovering your aligned path? Join us for a judgment-free conversation about embracing your multi-passionate nature while building a sustainable business.

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Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
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Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.

As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually delivers on its promises.

What makes BBD different? It truly is the "LEGO manual" for digital entrepreneurs that James describes. While many programs leave critical gaps in knowledge, BBD walks you through every single step needed to create, launch, and scale digital products. From messaging and customer psychology to funnel creation and launch strategies, nothing is left to chance. The best part? You purchase it once and have lifetime access, allowing you to implement at your own pace and revisit modules as your business evolves.

We particularly love how James balances practical business tactics with mindset work, blending "woo-woo" concepts like manifestation with data-driven marketing strategies. For entrepreneurs who sense there's more to success than just tactics, this approach is revolutionary. The BBD community surrounds you with fellow business owners committed to sustainable growth rather than quick wins, creating an environment where long-term success becomes inevitable.

Whether you're a UGC creator looking to develop your first digital product, or you already have a course that's not performing as expected, the principles inside BBD provide the roadmap you need. Even if you're not ready to invest, we strongly encourage participating in James's free three-day launch event—the value provided even in this free training will transform how you think about your online business.

Ready to turn your content creation skills into serious income? Follow us as we share more insights from our BBD journey, and discover why this program continues to be our north star for business growth.

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.

The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected actions) with compelling text and spoken words. This combination creates an irresistible invitation that transforms passive scrollers into engaged viewers.

One game-changing strategy we share is how to test multiple hooks with the same content. Rather than constantly creating new videos, we show you how to download existing content, replace the hook, and repost—effectively 10x-ing your chances of going viral without starting from scratch. This approach mirrors professional ad testing methods and can dramatically improve your content performance with minimal additional effort.

The most valuable tool for improving your hooks? Study what stops your own scrolling. When content captures your attention, analyse why it worked and add these insights to your creative arsenal. Think of your hook as a party invitation the difference between...

"If you're not busy, maybe stop by" versus 

"First 10 people get a free...." Which would you respond to?

Want to skip the learning curve? Comment "Val" on our socials to access our viral hooks generator that we've trained with over 250 high-performing hooks and our expert knowledge. Start creating content that converts today!

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Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.

We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should we fear the environmental impact and potential job losses, or embrace the efficiency and new possibilities? The answer lies somewhere in between. For neurodivergent creators like us, AI tools bridge critical gaps in our workflow while raising questions about what this means for traditional creative skills and education.

You'll discover why understanding AI remains essential even if you choose not to use it extensively. We share surprising conversations with professionals outside the entrepreneurial space who remain largely unaware of AI's potential, highlighting the competitive advantage early adopters will enjoy. The most successful creators will combine human creativity with AI capabilities rather than viewing this as an all-or-nothing proposition.

Whether you're excited, terrified, or conflicted about AI in your business, this conversation provides perspective without easy answers. We'd love to hear your thoughts 

drop us a message on Instagram @hivehubcollective to continue this important discussion. The future belongs not to AI itself, but to creators who learn to wield it effectively while maintaining their unique creative voice!

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.

This year, we chose "focus" as our word of the year, and just three months in, it's completely transformed our approach. We've learned that constantly pivoting after success (rather than doubling down on what works) was causing our results to fluctuate wildly. The solution? One platform, one funnel, one offer.

When we analyzed our numbers, the pattern became clear. Each time we launched successfully and then quickly moved on to something new, our results dipped. But when we committed to refining and repeating what worked, our business flourished. This episode breaks down exactly how we're implementing this focused approach and why it's generating more consistent results.

We explore the three primary ways to build your audience—organic content (building), paid advertising (buying), or leveraging other people's platforms (borrowing)—and why mastering one approach before expanding is critical. For most creators, User-Generated Content (UGC) offers the perfect solution: you can generate income while honing your content skills and building confidence.

Whether you're struggling with shiny object syndrome or simply overwhelmed by too many business ideas, this episode will help you identify your core offer and create a simplified strategy that actually converts. Ready to turn your content into serious income?

WORD OF THE YEAR EPISODE

Listen now, and let's transform your phone into a video marketing machine that gets real results.

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! 

This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.

🌟 What You’ll Learn:

• Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn through direct sales.
• Earning Potential: Explore the commission-based earning model of TikTok Shop, where creators can receive 10-30% on products sold through their videos.
• Strategic Advantages: Learn why TikTok Shop is a game-changer, particularly for engaging with the potent market of women aged 40+ in Australia.
• Preparation Tips: Get practical advice on building your TikTok presence and enhancing content to maximize sales once TikTok Shop goes live.

Why This Matters: TikTok Shop offers an unparalleled opportunity for creators to monetise their influence directly. With potential passive income from viral content, understanding and preparing for this platform is crucial.

Join Us: Whether you're a seasoned content creator or just starting out, this episode is packed with insights to prepare you for the future of social commerce. Transform your passion into a profitable venture with TikTok Shop!

👍 Engage with Us: Liked what you heard? Subscribe for more insights and strategies on leveraging new tech in content creation. Drop your thoughts and questions in the comments—we love hearing from you!

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for.

Instagram has always been a bit of a tease, right? 

Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting behind the scenes—perfect for trying out wild ideas on fresh eyes without anyone following you seeing the trials.

Transitioning from the free-spirited world of TikTok to Instagram’s polished scene has been a stretch for many creators. But here’s where Trial Reels change the game. You get to send your content on a little blind date with audiences who've never met you before. No commitment, no strings attached. You can mess around with hooks, sounds, and call-to-actions without affecting your curated Instagram aesthetic.

This episode is packed with our tests and truths about making Trial Reels work. 

The trick? Fast hooks and clear messages right out of the gate. Your content needs to shout, "Hey, this is for you!" within the first few seconds. Why? Because that’s how you get the algorithm to play matchmaker with the right audience.

We're all about making content that clicks, and Trial Reels offer a lab-like setting to figure out what sticks. Think of it as speed dating for your posts. You tweak, test, learn, and maybe, just maybe, you find the perfect match to boost your engagement.

Ready to give your Instagram strategy a serious edge? Tap into Trial Reels and see how tweaking your approach can open up a whole new world of possibilities.

For more insider tips and a walkthrough on using Trial Reels to maximise your reach and keep your feed flawless, hit us up in the comments or check out the link for exclusive access to our latest tools. Let's make Instagram work for you, not against you.

Topics: Instagram, content creators, social media strategy, Trial Reels, digital marketing, online business, user engagement, creative content, entrepreneurship, marketing hacks, podcast episode.

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Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...

Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought.

The exercise begins with honesty—writing down every negative thought you've had about yourself as a content creator. "I don't have what it takes," "My content won't go viral because I'm not interesting enough," "I'm scared of what people will say." Sound familiar? Then comes the perspective shift: imagine saying those same words to someone you love. The disconnect is jarring. We'd never speak to others with the cruelty we often direct at ourselves.

From this awareness emerges an opportunity to rewrite your internal narrative with powerful "I am" statements that affirm your worth and abilities. By placing these reminders where you'll see them during content creation, you can catch negative self-talk in real-time and replace it with empowering alternatives. As Mia points out, "Practice doesn't make perfect, it makes progress."

This mindset reset isn't just about feeling better—it's about removing the blocks that prevent you from creating consistently and authentically. Whether you're battling imposter syndrome or simply feeling stuck, this exercise provides a concrete way to transform how you speak to yourself, and consequently, how you show up in your content. Give yourself the gift of five uninterrupted minutes to try this exercise, and share your experience with us on social media by tagging us—we'd love to hear how it impacts your content creation journey.

💸 Join our FREE Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Your First Digital Product - Live 3 Part Training with our Coach and Mentor James Wedmore 👉 Join BBD LIVE

Get out VIRAL Hook Generator & Social Media Content Creator Val & Betty 👉HERE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @hivehubcollective

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• Start Creating with Kajabi
• ...