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Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.

We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.

Inside, we break down:

• How to shift from selling events to selling a transformation
• Why memberships outperform courses for long-term engagement
• The best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)
• How to structure your membership for ease, not overwhelm
• Why the “one live session a month” model works better than trying to be everything all the time

Whether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you.

If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you.

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What went down when we finally met at the TikTok Awards?

In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter.

We unpack:

• The power of creator rooms that feel like real life, not just highlight reels
• What the TikTok Awards got right and what was missing for brands & business builders
• How platform dependence is risky AF (and what we’re doing instead)
• Why we're moving our entire creator community into Circle for deeper connection
• Our content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)

This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge.

🎟️ Join our new community HERE
🫶 DM us your biggest takeaway
📣 Share this episode with a multi-brilliant friend who needs to own their voice

🎧 Hit play and let’s build what lasts.

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What if your many passions aren’t a flaw to tame, but the engine of your best work?

In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in.

✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strategy, not a setback.

 ✨ Mia shares her story of burnout in emergency services, the freedom that came with her late ADHD diagnosis, and how she went from spirals and side quests to six-figure content creation.

We go deep into:

• Why "too many ideas" is not your problem, it’s your power
• The burnout trap of rigid courses, over-planning, and forced niche
• The content sweet spot: intuition, connection, and real-life co-creation
• How to build a business that bends with your brain and evolves with you
• What’s coming inside The Multi-Brilliant Project (and how to join early)

If you’re craving a creative space that celebrates your chaos, curiosity, and change-of-heart energy this is for you. Think salon-style convos, dopamine dressing, behind-the-scenes building, co-working sprints, and unapologetic self-expression all rooted in connection, not hustle.

Your passions aren’t the problem they’re the portal.
Let’s build a business and life that reflects all of you.

🎧 Listen now + join the waitlist for The Multi-Brilliant Project
💬 DM us “BRILLIANT” on Instagram if you’re ready to find your people

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📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

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• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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What if your many passions were the business model not the problem?

In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.

We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to:

• Design a membership model that works with your energy (not against it)
• Use monthly themes, live workshops, or templates to deliver value without burning out
• Turn your course into a backend community to unlock longevity and connection
• Create a pivot-proof personal brand based on your values, not just your topic

You’ll also hear how to:

• Let go of career shame (especially if you’re leaving healthcare or service-based work)
• Use AI & community feedback for rapid product development
• Keep your nervous system calm with a doable delivery cadence
• Leverage TikTok for top-of-funnel growth—no dancing required

If you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run.

🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first?

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🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.

We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould. 

If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had.

We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose. 

Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform.

If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered.

JOIN OUR EVOLUTION COACHING CONTAINER HERE

🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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What if your business didn’t punish your brain for being Multi-Brilliant?

In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them.

You’ll learn how to:

• Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.
• Do a quick alignment check before chasing shiny ideas (and avoid burning everything down).
• Replace “busywork” like fonts and feeds with what actually moves the needle traffic, leads, and conversion.
• Shift your mindset from “I failed” to “I collected data” so you can build self‑trust, not shame.
• Create sustainable content rhythms that work with your energy instead of forcing consistency.
• Use TikTok as your top‑of‑funnel discovery tool to grow visibility fast and authentically.
• Design a pivot‑proof personal brand anchored in your throughline — the belief you challenge, the transformation you deliver, and the method you teach.

No 5 a.m. routines. No 17‑step funnels. Just honest, repeatable systems you’ll actually maintain.

If the word “niche” makes you claustrophobic, this episode hands you the permission slip to build breadth with integrity and depth that compounds over time.

JOIN OUR EVOLUTION COACHING CONTAINER HERE

🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
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If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.

We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).

You’ll learn:

• Why intuition-led content works better for creative brains
• How human design shapes when and where you should post
• What to do when visibility wounds and rejection sensitivity strike
• How to grow a small, converting audience (even if you’re under 1K)
• A lightweight, flexible content path: quantity → quality → conversion
• How to use AI without losing your voice or authenticity

This is your permission slip to create content your way—no more shame spirals, no more shoulds. Just connection, creativity, and a game plan that aligns with how you actually work.

Ready to create content that feels good and sells? Hit play, join the 90‑day TikTok challenge inside Hive Hub Collective, and tell us: which platform truly loves you back? If this helped, subscribe, leave a review, and share it with a creator who needs a permission slip today.

JOIN OUR EVOLUTION COACHING CONTAINER HERE

🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture?

That's the power of building a dynamic personal brand one that centers on YOU rather than a single product or service. In this raw, energising conversation, Mia and Kristen break down how to create a personal brand that breathes and evolves with you while building a loyal tribe who connects with your core values.

Most entrepreneurs waste precious time on busy work: perfecting websites, tweaking logos, and endlessly planning – while neglecting what actually grows businesses: leads, sales, and fulfilment. The key is understanding that when you build a dynamic personal brand, your audience follows YOU, not just what you're currently selling.

Through illuminating examples like Britney Saunders (who built Faet around her personality) and memorable content creators who "raise their freak flags," Mia and Kristen demonstrate how embracing your uniqueness creates a personal brand impossible for others to copy. Your smile becomes your logo, your personality your business card, and how you leave people feeling becomes your trademark.

For the multipassionate, the neurodivergent, the square pegs refusing to fit in round holes – this episode provides permission slips to show up authentically and build businesses that accommodate your beautiful, non-linear brain. Stop trying to follow someone else's rule book and create content your way. Your uniqueness isn't just acceptable – it's your superpower.

JOIN OUR EVOLUTION COACHING CONTAINER HERE

🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

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What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do.

In this deeply moving conversation, we're joined by Bec, a master hairdresser with 30 years of experience who recently opened Plume, a salon space created entirely on her own terms. As I settle in for a color touch-up, we dive into how Bec's ADHD has shaped her entrepreneurial journey and the courage it took to reject conventional salon models in favor of creating a sanctuary where clients feel truly seen.

"I want people to feel like they're receiving a hug when they walk in," Bec explains, her voice catching with emotion as she reveals the deeply personal reasons behind her business philosophy. After decades of being told her approach to hairdressing was "wrong," she finally trusted her instincts enough to build a space that reflects her values – where genuine connection comes before transactions and everyone is welcomed exactly as they are.

The conversation takes several profound turns as we explore the intersection of creativity, determination, and fear. Bec doesn't sugarcoat the journey, admitting she was terrified throughout the process of building her business but kept moving forward anyway. Her insights about channeling ADHD-driven determination rather than suppressing it offer a refreshing perspective for anyone who's felt their neurodivergence was a barrier rather than a gift.

Whether you're contemplating starting your own creative business or simply need a reminder that your unique approach has value, this episode will leave you feeling seen, inspired, and ready to let your authentic self lead the way. As Bec powerfully reminds us: "If you want to do something that to everybody else seems stupid or crazy... who cares? They can all fuck off."

JOIN OUR EVOLUTION COACHING CONTAINER HERE

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It's the PASSION PANTS RANT....

Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.

Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a decade later. The message is simple yet profound: when faced with a challenge, you have a black and white decision to make. You either take that step forward or you don't. You jump or you stay put.

What struck me most was how this fundamental belief has guided every aspect of my journey from corporate designer to business owner. After signing for a vineyard and facing redundancy a month later, I had to decide: return to a job I hated or leap into entrepreneurship. The decision to climb that hill to get uncomfortable, invest in myself, and build something from scratch changed everything.

This isn't about demanding perfection. It's about understanding that one step forward is infinitely more valuable than standing still making excuses. The women in my Evolution program didn't join because they knew they'd succeed. They jumped because they knew they had to try, despite past disappointments and fears.

My rowing coach once told me something I'll never forget: "You don't demand anything of anybody. You just step up and they step up with you." That's the philosophy behind everything I do. I won't challenge you to do something I haven't done myself, but I will absolutely push you to recognise your own capacity for growth.

So here's my Passion Pants Rant for you today: Whatever you're procrastinating on, whatever you're telling yourself you're not good enough to accomplish—take that first step. The view from halfway up the hill is already better than the bottom.

Ready to climb? Let's go.

JOIN OUR EVOLUTION COACHING CONTAINER HERE

🐝 Join our Free Community - The Multi Brilliant Project HERE

🤳🏼 Grab our on demand UGC Course HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

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