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What if your many passions were the business model not the problem?

In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.

We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to:

• Design a membership model that works with your energy (not against it)
• Use monthly themes, live workshops, or templates to deliver value without burning out
• Turn your course into a backend community to unlock longevity and connection
• Create a pivot-proof personal brand based on your values, not just your topic

You’ll also hear how to:

• Let go of career shame (especially if you’re leaving healthcare or service-based work)
• Use AI & community feedback for rapid product development
• Keep your nervous system calm with a doable delivery cadence
• Leverage TikTok for top-of-funnel growth—no dancing required

If you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run.

🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first?

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Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.

We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould. 

If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had.

We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose. 

Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform.

If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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What if your business didn’t punish your brain for being Multi-Brilliant?

In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them.

You’ll learn how to:

• Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.
• Do a quick alignment check before chasing shiny ideas (and avoid burning everything down).
• Replace “busywork” like fonts and feeds with what actually moves the needle traffic, leads, and conversion.
• Shift your mindset from “I failed” to “I collected data” so you can build self‑trust, not shame.
• Create sustainable content rhythms that work with your energy instead of forcing consistency.
• Use TikTok as your top‑of‑funnel discovery tool to grow visibility fast and authentically.
• Design a pivot‑proof personal brand anchored in your throughline — the belief you challenge, the transformation you deliver, and the method you teach.

No 5 a.m. routines. No 17‑step funnels. Just honest, repeatable systems you’ll actually maintain.

If the word “niche” makes you claustrophobic, this episode hands you the permission slip to build breadth with integrity and depth that compounds over time.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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• Instagram: @hivehubcollective
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If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.

We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).

You’ll learn:

• Why intuition-led content works better for creative brains
• How human design shapes when and where you should post
• What to do when visibility wounds and rejection sensitivity strike
• How to grow a small, converting audience (even if you’re under 1K)
• A lightweight, flexible content path: quantity → quality → conversion
• How to use AI without losing your voice or authenticity

This is your permission slip to create content your way—no more shame spirals, no more shoulds. Just connection, creativity, and a game plan that aligns with how you actually work.

Ready to create content that feels good and sells? Hit play, join the 90‑day TikTok challenge inside Hive Hub Collective, and tell us: which platform truly loves you back? If this helped, subscribe, leave a review, and share it with a creator who needs a permission slip today.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

🐝 Join the Content Hive HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture?

That's the power of building a dynamic personal brand one that centers on YOU rather than a single product or service. In this raw, energising conversation, Mia and Kristen break down how to create a personal brand that breathes and evolves with you while building a loyal tribe who connects with your core values.

Most entrepreneurs waste precious time on busy work: perfecting websites, tweaking logos, and endlessly planning – while neglecting what actually grows businesses: leads, sales, and fulfilment. The key is understanding that when you build a dynamic personal brand, your audience follows YOU, not just what you're currently selling.

Through illuminating examples like Britney Saunders (who built Faet around her personality) and memorable content creators who "raise their freak flags," Mia and Kristen demonstrate how embracing your uniqueness creates a personal brand impossible for others to copy. Your smile becomes your logo, your personality your business card, and how you leave people feeling becomes your trademark.

For the multipassionate, the neurodivergent, the square pegs refusing to fit in round holes – this episode provides permission slips to show up authentically and build businesses that accommodate your beautiful, non-linear brain. Stop trying to follow someone else's rule book and create content your way. Your uniqueness isn't just acceptable – it's your superpower.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do.

In this deeply moving conversation, we're joined by Bec, a master hairdresser with 30 years of experience who recently opened Plume, a salon space created entirely on her own terms. As I settle in for a color touch-up, we dive into how Bec's ADHD has shaped her entrepreneurial journey and the courage it took to reject conventional salon models in favor of creating a sanctuary where clients feel truly seen.

"I want people to feel like they're receiving a hug when they walk in," Bec explains, her voice catching with emotion as she reveals the deeply personal reasons behind her business philosophy. After decades of being told her approach to hairdressing was "wrong," she finally trusted her instincts enough to build a space that reflects her values – where genuine connection comes before transactions and everyone is welcomed exactly as they are.

The conversation takes several profound turns as we explore the intersection of creativity, determination, and fear. Bec doesn't sugarcoat the journey, admitting she was terrified throughout the process of building her business but kept moving forward anyway. Her insights about channeling ADHD-driven determination rather than suppressing it offer a refreshing perspective for anyone who's felt their neurodivergence was a barrier rather than a gift.

Whether you're contemplating starting your own creative business or simply need a reminder that your unique approach has value, this episode will leave you feeling seen, inspired, and ready to let your authentic self lead the way. As Bec powerfully reminds us: "If you want to do something that to everybody else seems stupid or crazy... who cares? They can all fuck off."

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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It's the PASSION PANTS RANT....

Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.

Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a decade later. The message is simple yet profound: when faced with a challenge, you have a black and white decision to make. You either take that step forward or you don't. You jump or you stay put.

What struck me most was how this fundamental belief has guided every aspect of my journey from corporate designer to business owner. After signing for a vineyard and facing redundancy a month later, I had to decide: return to a job I hated or leap into entrepreneurship. The decision to climb that hill to get uncomfortable, invest in myself, and build something from scratch changed everything.

This isn't about demanding perfection. It's about understanding that one step forward is infinitely more valuable than standing still making excuses. The women in my Evolution program didn't join because they knew they'd succeed. They jumped because they knew they had to try, despite past disappointments and fears.

My rowing coach once told me something I'll never forget: "You don't demand anything of anybody. You just step up and they step up with you." That's the philosophy behind everything I do. I won't challenge you to do something I haven't done myself, but I will absolutely push you to recognise your own capacity for growth.

So here's my Passion Pants Rant for you today: Whatever you're procrastinating on, whatever you're telling yourself you're not good enough to accomplish—take that first step. The view from halfway up the hill is already better than the bottom.

Ready to climb? Let's go.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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Follow Us:

• Instagram: @hivehubcollective
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What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.

This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because we finally acknowledged what neurodivergent creators truly need: permission to build businesses that work with their brains, not against them.

For years, we've been told to "niche down," "stay focused," and follow strict marketing strategies. But what if those very rules are what's holding multi-passionate entrepreneurs back? Our journey proves that sometimes the most powerful business moves come from trusting your intuition and making impulsive (but informed) jumps. As Mia explains, "When we lean into our crazy psycho brains and just do the thing that we're feeling like we want to do, that's when the magic happens, that's when you become magnetic."

We're ditching intimidating marketing jargon too – transforming rigid "strategies" into approachable "game plans" that feel inviting rather than constraining. This simple language shift makes business planning more accessible for neurodivergent minds that rebel against corporate terminology.

Whether you're struggling with "shiny object syndrome," feel shame about unfinished courses, or worry your multi-passionate nature is a liability, this episode is your permission slip to create content and build a business your way. Join us to discover how Evolution, our 12-month coaching container, supports neurodivergent creators ready to turn their supposed weaknesses into their greatest strengths.

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

🐝 Join the Content Hive HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

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What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?

In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six-figure businesses in under two years, she shares the behind-the-scenes truth most people don’t talk about.

💡 What you’ll learn in this episode:

• Why neurodivergent traits like risk-taking and rapid pivots can actually be entrepreneurial assets
• The truth about content creation when you have ADHD (hint: ditch the rigid calendar)
• How Mia built a six-figure membership from her phone without fancy funnels or complex launches
• Why rejecting the “niche down” advice was the best move she ever made
• The real reason traditional content plans don’t work for spicy brains and what to do instead

Whether you're neurodivergent, multi-passionate, or just tired of playing by rules that don't work for you this episode gives you permission to build a business your way.

🎧 Listen now and learn how to turn your “too much” into too powerful to ignore.

Find Bic Walker at:
YouTube https://www.youtube.com/@melbournecontentstudio
Instagram: https://www.instagram.com/bic.walker
In person Content Studio in Melbourne: https://melbournecontentstudio.my.canva.site/

 * ADHD and entrepreneurship, neurodivergent content creators, UGC income, digital business with ADHD, personal brand for ADHD, ADHD business success, content creation with ADHD, ADHD-friendly marketing strategies, 

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

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📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

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In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.

If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip to do things differently. Kristen (a dyslexic ex-corporate brand strategist) and Mia (a former ambo with ADHD who built her business from a caravan) are proof you don’t need a traditional path to create massive impact.

We share:

• Why chaos is our superpower (and yours too)
• How we built an empowered community of content creators and digital product queens
• The behind-the-scenes truth about building a business that actually works for your brain

Whether you’re just getting started or pivoting again, this episode will reignite your belief that you're not broken you’re just built for something different.

👯‍♀️ Listen in and celebrate 100 episodes with us it’s raw, it’s real, and it’s ridiculously relatable.

🔗 Listen now wherever you get your podcasts  and don’t forget to tag us when you’re tuning in!

📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok

EVOLUTION IS HERE

🐝 Join the Content Hive HERE

📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered

Products We Recommend & are Affiliates for:

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• Get a Referral Code for Riverside
• ...