I Am That Content Creator Podcast

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Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business?

This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label.

Inside this episode, we unpack:

• How Gemma replaced her retail income in just 30 days using UGC
• The real process of starting with gifted collabs before landing paid brand deals
• Why UGC is the ultimate skillset for building your brand, not just others'
• How she's documenting her product journey to build community before she launches
• Navigating business growth while living with endometriosis and raising a baby

From pitching brands with no followers, to designing clothes for women recovering from C-sections and surgery, Gemma proves that you don’t need a massive audience you need clarity, courage, and content that connects.

UGC is more than a side hustle. It’s the skillset that funds freedom, builds confidence, and helps you turn your personal brand into a profitable business.

🎧 Subscribe to the podcast now and listen to the full episode to discover how UGC can help you build your dream business.

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Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? 

The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.

You’ll learn:

✅ Why creators who offer solutions get chosen over those who just follow briefs
✅ How to position yourself as an expert (even if you’re new to UGC)
✅ What brands really look for when choosing creators
✅ The performance metrics that build trust and lead to long-term deals
✅ How to move from one-off projects to monthly retainers with ease

As former brand managers turned full-time creators, we’ve seen both sides and trust us, brands are desperate for creators who think like marketers. This is how you stand out.

If you’re ready to ditch the hustle and build a sustainable UGC business, this episode will show you how to lead with confidence, pitch like a pro, and turn brand deals into lasting income.

🎧 Hit subscribe and follow the pod for weekly UGC tips, digital product strategies, and real creator convos.
 👉 Comment PODDY on our latest post and we’ll shoot you the link!

#UGCMarketing #ContentCreators #CreatorEconomy #BrandDeals #SocialMediaMarketing #RetainerClients #CreatorTips #UGCBusiness #WomenInBusiness #MarketingStrategy

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Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?

In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid.

We unpack:

• Why UGC is the perfect training ground for digital product success
• The two questions to ask before creating any offer
• How to shift from “paid per post” to passive income
• Why so many creators get stuck creating content that doesn’t sell and how to avoid it

Whether you’re dreaming of your own mini-course, digital template shop, or membership, this episode shows how to start building it now without burning it all down first.

🎧 Subscribe to the pod and follow along each week for no-fluff chats, content tips, and stories from the trenches.

 #UGCCreators #DigitalProducts #ContentMarketing #WomenInBusiness #PassiveIncome #CreatorBurnout #BuildInPublic

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Follow Us:

• Instagram: @hivehubcollective
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Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.

In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, and no on-camera experience.

👉 Learn:

• Why men are in HIGH DEMAND for UGC content creation in 2025
• How Mia booked her partner his first paid UGC gig as a tradie
• The top product niches brands are paying men for (camping gear, tools, supplements & more)
• Why men don’t need TikTok, Instagram or social media accounts to get started
• How 50, 60, even 70-year-old male creators are earning real income filming simple product videos at home
• How to land your first paid UGC job with no experience or portfolio

✅ UGC (User-Generated Content) is the #1 flexible side hustle for men right now whether you're looking to replace physical labor, transition careers, or just fund your hobbies, toys, or travel.

👉 Join our FREE UGC Workshop to learn exactly how to get started, land paid gigs, and turn simple product videos into consistent income: [insert link]

🎯 Perfect for men 40+, tradesmen, retirees, dads, husbands, and anyone sick of trading time for money.

#UGC #MaleUGC #SideHustleForMen #WorkFromHome #UGCContentCreator #MakeMoneyOnline #PassiveIncome #WorkFromHomeJobs #ContentCreation #UGC2025 #EarnMoneyOnline #OnlineBusiness #CreatorEconomy

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Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered
• Youtube: @multibrilliantproject 

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Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what  you're already doing UGC (User Generated Content)  you’re just not getting paid for it (yet).

In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day  and how YOU can turn this into a paid UGC business.

We dive into:

✅ Why brands are finally waking up to the power of real, authentic word-of-mouth content

 ✅ How the "everyday influencer" is replacing polished, scripted ads

 ✅ Why most UGC creators need to challenge brands to stay authentic

 ✅ How your natural product recommendations are exactly what brands want to pay for

 ✅ The simple mindset shift to turn your daily life into scroll-stopping, money-making content

If you're a content creator, a mum who loves sharing your fave products, or you're curious about starting a UGC side hustle or business, this episode is your permission slip to dive in  authentically and profitably.

👉 BONUS: We also chat about how AI-generated content is creating even more demand for real, relatable creators just like you.

🎧 Tune in now and learn how to monetise what you’re already doing every day.

🧠 BUILD YOUR SECOND BRAIN WITH US 👉 CLICK HERE

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Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered
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Ready to stop trading time for money and start building a business that scales?

In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. 

Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online business needs, plus the mindset shifts that create real freedom. 

Join us and learn how to turn your content into a scalable, soul-aligned business.

If you're ready to go deeper? Join us & James Wedmore’s free 3-day event, Rise of the Digital CEO, starting May 29 - CLICK HERE

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Follow Us:

• Instagram: @hivehubcollective
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In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. 

While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.

We dive into how to overcome the fear of showing up on camera, how to use your iPhone to take stunning content without fancy gear, and why connection always wins over perfection. 

If you’ve ever felt awkward taking selfies, hated how you look in photos, or avoided being the face of your brand, this conversation will give you the tools and confidence to finally be seen.

⏱ EPISODE TIMELINE

[2:17] | Why connection matters more than perfect content
[5:36] | How Katie’s journey started with her grandfather’s love of photography
 [7:20] | The shift from hiding behind the lens to becoming the face of the brand
 [10:22] | Why raw, real content works better than curated perfection
 [13:57] | Letting go of old-school posing rules and embracing your real self
 [16:05] | What Katie learned from photographing high-profile women
 [19:40] | Simple mindset mantras to help you show up consistently
 [24:20] | Katie’s viral moment and why numbers don’t always matter
 [30:19] | Four practical tips to look better in photos without filters
 [34:31] | iPhone settings and angles that elevate your content instantly
 [36:55] | Posing advice for real bodies at every stage of life
 [40:26] | How creating content can be healing and build confidence

• Follow Katie Kaars on Instagram: @katiekaarsphotography

If this episode gave you the confidence to show up and be seen, don’t forget to follow the podcast, leave a rating and review, and share it with a fellow creator who needs a push. 

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Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?

In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.

🚀 What You’ll Learn:

• Why digital products are the smartest way to build recurring income
• The only 3 things you need to create an offer that sells
• How to “back it before you build it” and start earning before the product is even done
• Real-time coaching examples with Larraine (a math tutor) and Chrissy (a community builder)
• How to validate your offer, clarify your messaging, and solve real problems
• The truth about pricing, mindset, and why charging your worth helps you serve more people
• A simple content strategy to turn your phone into a video marketing machine

🎧 Tune in if you:

• Want to create your first product but feel overwhelmed by where to start
• Struggle to turn your ideas into an offer people actually want
• Need a simple system for getting unstuck and into action
• Love learning through real examples and supportive coaching

🔗 Links Mentioned:

• Join our free digital product Power Hour
• Join Rise of the Digital CEO (BBD Priority list)

(Digital products, scalable income, how to create a digital offer, beginner digital product, course creator for women, validate your idea, make money online 2024, passive income, online coaching, Hive Hub, women in business over 40)

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The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.

As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame around her various business evolutions.

What we've discovered through our collective journeys is that pivoting isn't failure—it's often necessary exploration. We discuss how to distinguish between pivoting from boredom versus pivoting from genuine misalignment, and why developing income streams through brand collaborations gives you the financial breathing room to find your true path without pressure.

The most powerful revelation? When you discover your deep why—the core mission that transcends any particular business model—you gain a compass for evaluating potential pivots. We share how finding this anchor has transformed our businesses and can transform yours too.

Whether you're contemplating a pivot now or have pivoted so many times you've lost count, this episode offers validation, strategic guidance, and a reminder that nothing in your entrepreneurial journey is wasted. Each step, even the seemingly misguided ones, brings you closer to what you're truly meant to create.

Ready to fund your pivots while discovering your aligned path? Join us for a judgment-free conversation about embracing your multi-passionate nature while building a sustainable business.

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Follow Us:

• Instagram: @hivehubcollective
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Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.

As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually delivers on its promises.

What makes BBD different? It truly is the "LEGO manual" for digital entrepreneurs that James describes. While many programs leave critical gaps in knowledge, BBD walks you through every single step needed to create, launch, and scale digital products. From messaging and customer psychology to funnel creation and launch strategies, nothing is left to chance. The best part? You purchase it once and have lifetime access, allowing you to implement at your own pace and revisit modules as your business evolves.

We particularly love how James balances practical business tactics with mindset work, blending "woo-woo" concepts like manifestation with data-driven marketing strategies. For entrepreneurs who sense there's more to success than just tactics, this approach is revolutionary. The BBD community surrounds you with fellow business owners committed to sustainable growth rather than quick wins, creating an environment where long-term success becomes inevitable.

Whether you're a UGC creator looking to develop your first digital product, or you already have a course that's not performing as expected, the principles inside BBD provide the roadmap you need. Even if you're not ready to invest, we strongly encourage participating in James's free three-day launch event—the value provided even in this free training will transform how you think about your online business.

Ready to turn your content creation skills into serious income? Follow us as we share more insights from our BBD journey, and discover why this program continues to be our north star for business growth.

🧠 BUILD YOUR SECOND BRAIN WITH US 👉 CLICK HERE

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✌️ Here is ACE

Follow Us:

• Instagram: @hivehubcollective
• TikTok: @kristenwernercoach & @dopaminedelivered
• Youtube: @multibrilliantproject 

Products We Recommend & are Affiliates for:

• 14-Day Free Trial at STAN STORE
• Get OPUS Clips for your Social Media
• ...