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In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.

We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it.

If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one.

Follow her on IG here → @life__withliz

✨ This is for you if…

• You’re a mum in UGC who’s tired of the highlight-reel version of the industry
• You’ve been ghosted by brands and need reassurance it’s not just you
• You’re ready to move beyond your niche without losing your magic
• You want to know how to turn community into contracts (and keep your sanity)
• You love hearing the unpolished, real-life side of UGC success stories

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Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van.

Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way.

In this ep, we talk about:

• Building a UGC biz with literal chaos in the background (cue: Frozen soundtrack)
• How hiring help early can save your sanity (hello, Bento)
• Platforms that actually pay (Fiverr fans, this one’s for you)
• The real work behind those dreamy “£400 for 20 seconds” paydays
• Why making time for you is the secret to magnetic momentum

This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably.

• You’re a mum juggling tiny humans and a big dream
• You’ve been waiting to feel “ready” to start your UGC biz
• The idea of filming while your toddler naps gives you stress hives
• You’re curious about using platforms like Fiverr, A12, or Bento
• You want real talk about burnout, boundaries, and building a biz that lasts
• You secretly wonder if everyone else has their act together (spoiler: they don’t)

Follow Cristina:

IG: @iamcristina.suarez

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Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically.

In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast.

If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip.

🎧 Tune In If:

– You’re just getting started in UGC but want to look polished, not panicked

– You’re building your first portfolio and wondering if brands will take you seriously

– You’re ready to stop winging it and start owning it

💌 Links & Resources:

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DM me on Instagram and tell me what resonated most from today’s ep!

🔥 Quote to Remember:

"You don’t need to wait for clients to feel legit. You just need to start showing up like you already are."

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We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.

We get into:

💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)

🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)

💬 The difference between influencer and creator—and why it matters

💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)

📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)

🌊 Real talk about burnout, boundaries, and running a business that actually aligns

🎥 What kind of content is actually performing for her clients

💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process

👩‍💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work

If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.

👀 Follow Chelsea:

IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen)

💌 Love the pod?

This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum:

👉 Share it with a fellow mumpreneur

👉 Leave a cheeky review

👉 Hit subscribe so you never miss an episode

Big love, always.

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We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.

Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments.

So, which UGC Mum are you?

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In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo.

We chat:

• Retainers, outsourcing & reclaiming your time
• Pricing with confidence
• Reframing the pitch process to feel less ick and more “yes please”
• The power of client relationships

Oh—and did I mention? Less than a week after this call, Charlie locked in a major retainer client. Yep. This stuff works.

Whether you're ready to go from sporadic gigs to consistent cash flow—or just want a behind-the-scenes look at how another UGC mum is making moves—this one’s for you.

Find Charli on Instagram @ugc.withcharli

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In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You are.

We walk through Jasmine’s dreams, doubts, and finally into her first steps toward building a soul-led UGC business. Whether you're on the sidelines or in the thick of things, this episode will hold up a mirror to your own journey—and show you what’s possible when you start before you're ready.

Inside this episode:

• Why pitching is less scary than you think—and how to get started with confidence
• How to navigate time, burnout, and the pressure to be perfect
• The truth about cringe, self-belief, and creating content that converts
• A tangible two-week action plan to go from beginner to booked
• Tools and resources for Canadian UGC creators (and beyond!)
• Jasmine’s dream of reclaiming freedom, joy, and creativity after corporate burnout

This is your permission slip to begin. Messy, brave, and beautifully you.

🎧 Listen if you’re:

• A mum who’s UGC-curious but scared to start
• Tired of watching from the sidelines
• Craving both softness and success
• Ready to build a business that honors your motherhood

💌 Loved the episode? Subscribe, rate, or share with your UGC besties. It means the world.

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In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything.

This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid work to ditching the content hamster wheel, I walk you through the boundaries I’ve built to protect my energy, honour my worth, and raise my revenue—without burning out.

Whether you’re new to UGC or knee-deep in brand deals, this episode is your permission slip to opt out of the noise and anchor into your own rhythm.

We’ll cover:

✨ Why I’ve never done UGC for free—and how I negotiate with grace

✨ The gigs I say no to (even if they pay)

✨ Why one-off videos are rarely worth it

✨ What makes me walk away from agencies (and never look back)

✨ Why discounting my rates is a hard no

✨ Ditching the trends in favour of intuition

✨ Letting go of comparison, hustle, and scrolling

✨ Building a business that supports your life—not swallows it

Closing reminder:

Every “no” makes room for a deeper, more aligned “yes.” You’re allowed to create from overflow, not obligation.

✨ If you loved this episode:

Share it with your UGC group chat, tag me in your stories with your biggest takeaway, or leave a review—it helps more mothers step into the sovereign, soul-led business they deserve.

Your journey, your rules. Let’s build it beautifully.

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This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator.

Anna shares how motherhood reshaped her ambition, how structure became her secret weapon, and why being "older" is actually her UGC superpower. This episode is a goldmine for mums in UGC at any stage—expect tactical advice, myth-busting real talk, and poetic permission to build big without burning out... And a few laughs :)

Connect with Anna:

• Instagram: @aplussocials
• TikTok: @aplussocials
• Website & Resources: aplussocials.com

Resources Mentioned:

• Orange Tree VAs (VA agency)
• repurpose.io (content repurposing)
• Bento (for power pitching & automation)

If this episode sparked something in you, share it with your UGC sisters and hit subscribe so you never miss a Monday drop. Let’s build empires and raise babies—on our terms.

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