That UGC Mum

Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson


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We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.


We get into:


💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)

🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)

💬 The difference between influencer and creator—and why it matters

💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)

📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)

🌊 Real talk about burnout, boundaries, and running a business that actually aligns

🎥 What kind of content is actually performing for her clients

💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process

👩‍💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work


If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.


👀 Follow Chelsea:

IG: @chelseanderson (Chelsea Anderson with one “A”—you’ll get it when you listen)


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Big love, always.

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That UGC MumBy Xanthe