In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.

Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world.

The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties.

This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond.

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