We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.

Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments.

So, which UGC Mum are you?

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