Will AI Replace Marketers? Not If You Become a Centaur.

What happens when humans and AI stop competing and start collaborating? Professor GePhardT calls it Centaur Marketing — the future of creative strategy. In this lively episode of A Beginner’s Guide to AI, we explore how empathy meets algorithms and why brands like L’Oréal and Sephora are thriving thanks to human-AI teamwork.

📧💌📧

Tune in to get my thoughts and all episodes — don’t forget to subscribe to our Newsletter 👉 ⁠beginnersguide.nl

⁠📧💌📧

Learn how to brief AI tools like a pro, how to build your own hybrid workflow, and why the marketers who master this balance will shape the next era of advertising.

💬 Quotes from the Episode
➡️ “AI doesn’t replace creativity; it multiplies it.”
➡️ “The best marketers aren’t scared of AI; they’re the ones training it.”
➡️ “Centaur Marketing is about keeping the human steering the machine.”

⏱️ Chapters
00:00 Hook: Humans & Machines
00:00:32 Promo: AI for the 99%
00:01:23 Introduction: AI Joins Your Team
00:03:50 Main Concept: Centaur Marketing
00:05:58 Under the Hood: Prediction, Not “Thinking”
00:07:56 The Centaur Loop: Brief → Generate → Test → Learn
00:09:21 Call to Action: Newsletter
00:09:53 Case Study: L’Oréal & Sephora
00:12:38 Interactive: Build Your Centaur Workflow
00:14:18 Recap: Humans with Algorithms
00:15:33 Sign-off: The Centaur’s Creed
00:18:47 Promo: AI for the 99% (Again)

🎵 Music credit: "Modern Situations" by Unicorn Heads