AigoraCast

Amanda is an R&D director for the Sensory & Consumer Product Insights team at PepsiCo, leading research for global snacks.  While collaborating daily with fellow sensory professionals, product developers, and business leaders representing diverse product portfolios from around the world, she ensures that consumer empathy is top of mind for key business decisions.  

Note: Amanda Grzeda is an employee of PepsiCo, Inc.  The views expressed in this presentation are those of the author and do not necessarily reflect the position or policy of PepsiCo, Inc.

Amanda’s Contact Information:

LinkedIn: https://www.linkedin.com/in/amanda-grzeda-b1b56b4/

 

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Lauren Rogers is a freelance sensory scientist who fell in love with sensory in the early 1990s when she worked for Dalgety, a food ingredients company. Later, she worked for GSK, mainly on beverages such as Ribena and Horlicks. Now Lauren works with several different clients in a wide variety of product categories and also lectures on sensory science at the University of Nottingham. Lauren is particularly interested in the sensory, consumer, and emotional attributes of brands; sensory shelf-life; panel performance; and sensory claim substantiation.

 

Lauren's Contact Information:

LinkedIn: https://www.linkedin.com/in/laurenlrogers/

Email: [email protected]

Twitter: https://twitter.com/LaurenLRogers

Web: https://www.laurenlrogers.com/

 

 

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Rob Baker is a Section Head in the Data Science and Artificial Intelligence group at P&G. His group consists of Data Scientists and Data Engineers supporting R&D for all of P&G’s businesses. Rob holds a Master's degree in Statistics from Purdue and has 30 years of experience with consumer research methods.  

Rob on LinkedIn: https://www.linkedin.com/in/rob-baker-a8bb275/

P&G jobs: https://www.pgcareers.com/

 

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To learn more about Aigora, please visit www.aigora.com

Adam Yee is a passionate food scientist who develops food products ranging from protein bars to plant-based meats and who, in his spare time, hosts the well-known podcast “My Food Job Rocks” that just recorded its 200th episode. 

Web: https://myfoodjobrocks.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/itsmeadamyee/

Instagram: https://www.instagram.com/myfoodjobrocks/

Facebook: https://www.facebook.com/myfoodjobrocks/

Twitter: https://twitter.com/myfoodjobrocks

 

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Professor Hort is an internationally renowned sensory scientist and is Fonterra-Riddet Chair in Consumer and Sensory Science at Massey University (NZ). She is also a Principal Investigator in the Riddet Centre of Research Excellence. Her research focuses on a multidisciplinary approach to understanding the factors affecting consumer perception of food and consequent choice behaviours, and developing effective methods to measure them.  She is director of FEAST, the Food Experience and Sensory Testing Lab, and has recently secured NZ$2.25M to develop a future facing Consumer and Sensory Science Centre at Massey’s Manawatu Campus.

 

Joanne Hort on LinkedIn: https://www.linkedin.com/in/joanne-hort-14660321/?originalSubdomain=nz

 

Massey University: https://www.massey.ac.nz/massey/learning/colleges/college-of-sciences/clinics-and-services/feast/feast_home.cfm

 

 

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Tom Carr has used statistics to solve problems in the consumer products industries his entire career. He is very product focused. He has worked closely with his clients’ organizations to introduce new products and to improve existing ones. His work has exposed him to a wide variety of disciplines including engineering, chemistry, rheology, sensory, psychology, consumer science, and more. Tom is motivated by the challenge of figuring out how to use the information from these diverse sources help his clients achieve their goals. 

 

Tom is known for his ability to explain complex topics in easy to understand ways. He has done this in the books he has co-authored, in the courses he teaches, in the ASTM and ISO standards he works on, and in his collaborations with the students he advises during their graduate programs.

 

Tom has a BA in Mathematics from the University of Dayton and a MS in Statistics from Colorado State University.

 

Tom Carr on LinkedIn: https://www.linkedin.com/in/tom-carr-6529634/

 

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This week I enjoyed speaking with Rob Baker, section head of data science and artificial intelligence at Proctor and Gamble.  I found this conversation to be very inspiring as Rob convincingly makes the point that even small and medium-sized companies can now get started using advanced tools like deep learning to gain capabilities that were previously unimaginable.  I hope you enjoy this conversation as much as I did, and remember to subscribe to AigoraCast to hear more conversations like this one in the future!

 

Rob on LinkedIn: https://www.linkedin.com/in/rob-baker-a8bb275/

 

P&G jobs: https://www.pgcareers.com/

 

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Dr. Chris Simons is a professor of Food Science and Technology at the Ohio State University. He received his PhD in Sensory Science at the University of California, Davis before conducting his post-doc in Sensory Neurobiology in France. From 2004 through 2012, Chris led the Sensory Research function at Givaudan Flavors Corp. and joined the faculty in the Department of Food Science and Technology at The Ohio State University in 2013. In 2017, Chris was awarded the Barry Jacobs Memorial Award for Research in the Psychophysics of Human Taste and Smell by the Association for Chemoreception Sciences. Chris’ research interests use a multidisciplinary approach to understand perception of foods and how they are processed to influence reward and ultimately behavior.

 

Dr. Simons on LinkedIn: https://www.linkedin.com/in/christophersimons/

 

Dr. Simons' faculty page: https://fst.osu.edu/our-people/dr-christopher-simons

 

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Dr. Michelle Niedziela is a behavioral neuroscientist experienced in both academia and industry.  Michelle began her career as a post-doctoral fellow at Monell Chemical Senses Center working on research of functional foods. She continued her career at Johnson & Johnson where she specialized in innovation technologies for consumer products. At Mars Chocolate, Michelle worked on global sensory projects and in her current role as VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional sensory methods to measure consumer response with the goal of providing a comprehensive account of consumer decision making.  

LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/

HCD Research: http://www.hcdi.net/

HCD Research on LinkedIn: https://www.linkedin.com/company/hcd-research/

 

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Gemma Hodgson has an MSc in Medical Statistics and worked in the pharmaceutical industry as a statistician for over 15 years. Gemma now runs Qi Statistics Ltd, and gives statistical training and consultancy advice to a wide variety of customers in sensory and consumer science, pharmaceuticals, and manufacturing. Gemma is known for her approachable attitude and skills at converting complex concepts into ideas that can be applied in practice.  

 

LinkedIn: https://www.linkedin.com/in/gemmahodgsonstats/

 

Qi Statistics Ltd: https://www.qistatistics.co.uk/

 

Qi Statistics on LinkedIn: https://www.linkedin.com/company/qi-statistics/

 

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