What happens when every company becomes a tech company—and the geeks take the wheel?

Renowned economist, bestselling author, and MIT Principal Research Scientist Andrew McAfee unpacks how AI is transforming corporate strategy—from cement makers to software engineers. Drawing on insights from his book The Geek Way and his startup Workhelix, McAfee shares what he’s hearing from executives around the world, where AI is delivering real ROI, and why understanding how we measure impact is just as important as what we measure.

From call centers to material science labs, from spreadsheet power users to the future of education, McAfee examines how generative AI is changing who wins—and how people can avoid getting left behind. He also weighs in on the biggest AI misconceptions, the risks that actually matter, and why Silicon Valley still holds the crown in the age of innovation.

Topics include:

The management playbook of the future

Real-world studies on AI’s impact in the workplace

Why AI helps some workers more than others

The “credibility revolution” in measuring ROI

What companies get wrong about scaling AI

Whether writing—and even coding—will still matter in 10 years

Andrew McAfee is the Co-Director of the IDE and a Principal Research Scientist at the MIT Sloan School of Management. His research investigates how information technology changes the way companies perform, organize themselves, and compete. He is a NYT bestselling author and writes a widely read blog, which is at times one of the 10,000 most popular in the world. Prior to joining MIT Sloan, McAfee was a professor at Harvard Business School.

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