Summary

In this episode of the AI for Sales podcast, host Chad Burmeister interviews Ted Benson, founder of Everpilot, about the transformative role of AI in sales and marketing, particularly in influencer marketing. They discuss how AI is changing customer experiences, the challenges of valuing influencers, and the importance of niche targeting for brands. Ted shares insights on emerging AI technologies, ethical considerations in AI deployment, and the skills future graduates should focus on to thrive in an AI-driven world.

Takeaways

AI is reshaping how brands connect with customers.

Influencer marketing relies heavily on building relationships.

Attribution of marketing success remains a complex challenge.

Niche targeting can significantly enhance brand visibility.

AI tools can automate and scale influencer relationship management.

Emerging AI technologies are revolutionizing report generation.

Ethical considerations in AI deployment are crucial for brands.

Future professionals should embrace adaptability and creativity.

AI can help address distribution challenges in marketing.

Every brand, regardless of size, can leverage influencer marketing.

Chapters

00:00

Introduction to AI in Sales and Marketing

01:32

Transforming Customer Experience with AI

05:08

The Role of AI in Influencer Marketing

10:15

Valuing Influencers and Attribution Challenges

12:59

Identifying Beneficial Brands for Influencer Marketing

17:44

Emerging AI Technologies in Marketing

21:52

Ethics in AI Deployment

24:17

Skills for Future Graduates in an AI World

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