summary

In this episode of the AI for Sales podcast, Chad Burmeister speaks with Matt Slotnick, co-founder and CEO of Poggio, about the transformative role of AI in sales. They discuss how Poggio helps organizations leverage account intelligence to improve sales efficiency, reduce time spent on menial tasks, and ultimately drive revenue growth. The conversation covers the importance of effective research methodologies, the impact of AI on sales processes, and the long-term benefits of maintaining account intelligence within organizations.

takeaways

AI is becoming integral to sales processes.

Account intelligence can enhance organizational competency.

Salespeople often waste time on research tasks.

AI can automate menial but important tasks.

Effective use of AI can lead to significant revenue increases.

Understanding customer needs is crucial for sales success.

Data sources for account intelligence are diverse and critical.

Sales conversations should be informed by deep insights.

AI can help create concise and relevant sales materials.

Persistent account intelligence can benefit the entire organization.

Chapters

00:00

Introduction to Poggio and AI in Sales

02:43

The Role of AI in Sales Efficiency

08:48

Real-World Impact of Account Intelligence

14:26

Data Sources and Research Methodologies

20:25

Creating Effective Sales Conversations

26:33

Long-Term Value of Account IntelligenceProudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential.

Takeaways

The name 'Vivian' means 'lever' in Finnish, symbolizing the leverage AI provides.

AI is transforming the customer journey by making prospects more informed.

Sales teams must adapt to faster-paced customer interactions due to AI.

Human interaction remains crucial despite the rise of AI in sales.

AI can automate top-of-funnel processes, increasing efficiency.

Misconceptions about AI stem from a lack of understanding of its various forms.

The LLM should be viewed as a tool, not the core intelligence.

Data management is essential for effective AI deployment.

Sales professionals need to embrace AI tools to enhance their success.

Ethical considerations in AI deployment are becoming increasingly important.

Chapters

00:00

The Meaning Behind Vivun

02:04

AI's Impact on the Customer Journey

07:02

Leveraging AI for Sales Efficiency

09:30

Misconceptions About AI Deployment

14:12

Navigating Ethical Considerations in AI

19:02

The Future of AI in Sales

22:18

The Importance of Data Management for AIProudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

summary

In this episode of the AI for Sales podcast, Chad Burmeister speaks with Stephanie Middaugh, Customer Success Manager at Luster.ai. They discuss the transformative role of AI in sales, particularly through Luster's predictive enablement platform, which aims to enhance sales training and efficiency. Stephanie shares insights on how AI can help sales teams do more with less, the importance of critical thinking in leveraging AI tools, and the ethical considerations surrounding AI deployment in sales. The conversation also touches on emerging AI technologies and their potential impact on sales roles.

takeaways

Luster.ai aims to stop sales reps from practicing on customers.

Predictive enablement helps identify skill gaps in sales reps.

AI can enhance sales efficiency and productivity.

Sales training should be personalized to individual needs.

Automation should not replace critical thinking in sales.

AI tools can help in preparing for important sales calls.

The ethical use of AI requires skepticism and caution.

Sales roles may evolve but not be replaced by AI.

Personalization in outreach is key to better conversion rates.

Emerging AI technologies can support real-time sales interactions.

Chapters

00:00

Introduction to Lustre.ai and AI in Sales

02:24

Understanding Luster's Predictive Enablement

10:11

The Role of AI in Sales Efficiency

17:24

AI's Impact on Sales Roles

28:13

Emerging AI Technologies in Sales

31:30

Ethical Considerations in AI Deployment

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/ Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In this episode of the AI for Sales podcast, host Chad Burmeister interviews Ted Benson, founder of Everpilot, about the transformative role of AI in sales and marketing, particularly in influencer marketing. They discuss how AI is changing customer experiences, the challenges of valuing influencers, and the importance of niche targeting for brands. Ted shares insights on emerging AI technologies, ethical considerations in AI deployment, and the skills future graduates should focus on to thrive in an AI-driven world.

Takeaways

AI is reshaping how brands connect with customers.

Influencer marketing relies heavily on building relationships.

Attribution of marketing success remains a complex challenge.

Niche targeting can significantly enhance brand visibility.

AI tools can automate and scale influencer relationship management.

Emerging AI technologies are revolutionizing report generation.

Ethical considerations in AI deployment are crucial for brands.

Future professionals should embrace adaptability and creativity.

AI can help address distribution challenges in marketing.

Every brand, regardless of size, can leverage influencer marketing.

Chapters

00:00

Introduction to AI in Sales and Marketing

01:32

Transforming Customer Experience with AI

05:08

The Role of AI in Influencer Marketing

10:15

Valuing Influencers and Attribution Challenges

12:59

Identifying Beneficial Brands for Influencer Marketing

17:44

Emerging AI Technologies in Marketing

21:52

Ethics in AI Deployment

24:17

Skills for Future Graduates in an AI World

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/ Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In this episode of the AI for Sales podcast, Chad Burmeister and Alice Heiman discuss the transformative impact of AI on sales and customer experience. They explore how AI tools are changing the way customers research products, the importance of personal touch in sales, and the skills salespeople need to thrive in an AI-driven environment. The conversation also addresses common misconceptions about AI and its role in the workforce, emphasizing the need for sales professionals to adapt and learn how to effectively use AI in their processes.

Takeaways

AI is changing how customers research and purchase products.

Salespeople can craft better messages using AI tools.

AI can enhance customer experience through personalized interactions.

The importance of human communication skills remains paramount in sales.

Sales professionals should learn to use AI effectively to improve their workflows.

AI can assist in note-taking and proposal writing.

Listening and asking the right questions are crucial skills for sales success.

AI won't replace complex sales roles but will change how they operate.

Salespeople need to adapt to the AI economy to remain competitive.

Building relationships and providing value are essential in sales.

Chapters

00:00

Introduction to AI in Sales

02:18

Transforming Customer Experience with AI

08:15

AI's Role in Sales Processes

13:04

AI Misconceptions and Job Security

16:08

Balancing AI with Personal Touch

28:40

Essential Skills for Salespeople in the AI Era

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Dan Griffith, founder and CEO of Greater Gain Group and Grow Digital, about the transformative impact of AI on sales and customer experience. They discuss how AI is reshaping customer expectations, streamlining processes like case study creation, and addressing misconceptions about AI in the sales industry. The conversation also touches on the balance between automation and human interaction, emerging AI technologies, ethical considerations, and the essential skills sales professionals need to thrive in 2025.

Takeaways

AI is revolutionizing the sales landscape, making it more efficient.

Customer expectations have significantly increased due to AI advancements.

AI can automate the creation of case studies, saving time and resources.

Misconceptions about AI taking jobs are prevalent but often unfounded.

Balancing automation with human touch is crucial in sales.

Emerging AI technologies are changing content creation and marketing strategies.

Ethical considerations in AI are important, especially in hiring processes.

Sales professionals need to be inquisitive and learn about their customers.

AI can enhance the effectiveness of sales calls and strategies.

Continuous learning and adaptation are key for success in the evolving AI landscape.

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

summary

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Satwick Saxena, founder of Revenoid, about the transformative role of AI in sales. They discuss the challenges of intent data, the evolution of account-based marketing, and how AI can enhance customer experiences. Satwick shares insights on measuring ROI from AI deployments, common misconceptions about AI, and the importance of balancing automation with a personal touch. The conversation also touches on the future of AI in sales and the ethical considerations surrounding its use.

Takeaways

Revenoid scans the entire digital footprint of organizations to identify real intent signals.

AI can significantly enhance customer experience by providing relevant solutions to current challenges.

The evolution of account-based marketing is shifting towards a more segmented approach.

Measuring ROI from AI deployments is crucial for understanding its impact on sales.

Common misconceptions about AI include the belief that it can do everything without human oversight.

Balancing automation with personal touch is essential for effective sales strategies.

AI can help sales teams create dynamic messaging based on real-time data.

Ethics and governance in AI usage are critical to prevent data misuse and ensure compliance.

The future of AI in sales will involve deeper integration and automation of processes.

AI has the potential to democratize access to expert-level insights in sales.

Chapters

00:00

Introduction to Revenoid and AI in Sales

01:00

Understanding Intent Data and Its Challenges

04:43

Enhancing Customer Experience Through AI

07:45

The Evolution of Account-Based Marketing (ABM)

10:06

Measuring ROI in AI Deployments

15:49

Common Misconceptions About AI

19:36

Balancing Automation with Personal Touch

23:46

The Future of AI in Sales

30:20

Ethics and Governance in AI Usage

Connect and learn more about Matt Swalley through the link below:

LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

summary

In this episode of the AI for Sales podcast, host Chad Burmeister speaks with David Guedalia, CTO of Lucia, about the transformative impact of AI on customer experience and sales efficiency. They discuss how AI serves as a translator in customer interactions, the importance of human involvement in AI processes, and the misconceptions surrounding AI's capabilities. David shares success stories from Lucia, highlights the ethical considerations of AI, and emphasizes the need for sales professionals to adapt their skills in the evolving landscape of AI technology.

takeaways

AI acts as a translator in customer interactions.

The man-machine interface has shifted to natural language.

AI can automate tasks, enhancing customer experience.

Lucia provides access to proprietary data using AI.

AI can improve accuracy in sales data significantly.

Sales professionals must guide AI to maximize its potential.

Ethical considerations in AI include privacy and data validation.

AI can hallucinate, necessitating cross-validation of data.

Human intelligence remains crucial in AI applications.

Emerging technologies are reshaping data architecture and team dynamics.

Chapters

00:00

Introduction to AI in Sales

01:34

Transforming Customer Experience with AI

05:18

AI Success Stories and Efficiency Gains

08:34

Misconceptions About AI

12:44

Balancing Automation and Human Touch

14:34

Emerging Technologies and Team Growth

16:23

Ethical Considerations in AI

20:24

Skills for Sales Professionals in the AI EraProudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In today's episode of The AI for Sales Podcast, Chad is joined by Kevin Tate, former Chief Marketing Officer of Clearbit, to talk about the role of AI in "killing" time and how it helps us achieve time efficiency as sellers.

Kevin dives deep into the role of metadata in AI, how much insight big data puts on our hands, and the impact of this data in conversational interfaces in the coming years. He also talks about why LinkedIn put a pause on AI development and reminds us that human judgment is still essential in this time when AI is now being used constantly.

QUOTES

How do you operationalize once you understand your ICP - Kevin

"To speak more broadly to where we're participating in people's go-to-market stacks with all that data. A lot of it comes down to understanding your ideal customer profile, like using all that information to understand who is the best fit, who moves most quickly through the sales cycles, and who goes on to have the most success."

Think about how tools can assist your team - Kevin

"As a salesperson, you're in down in the freakin weeds, typing out emails, and cutting and pasting stuff and dealing. But if you were doing that with 30% of your time instead of 70 or 80, and you actually had tools that let you not just see reports about but actually do things with your pipeline and your portfolio of deals at scale, it's a different way of managing your work."

Learn more about Kevin and connect with him in the links below:

LinkedIn: https://www.linkedin.com/in/kevin-tate/

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Tags: Chad Burmeister, AI For Sales, Kevin Tate, Clearbit, AI, sales, big data, pipeline, strategyProudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.

Summary

In this episode of the AI for Sales podcast, Chad Burmeister interviews Mike Todasco, a recognized expert in AI and innovation. They discuss the transformative impact of AI on customer experience, sales processes, and the importance of maintaining human relationships in sales. Mike shares insights on how AI can enhance personalization, coaching in sales, and the future trends in AI technology. They also touch on the ethical implications of AI and its democratization, making advanced technology accessible to all.

Takeaways

AI is enhancing personalization in customer experiences.

The shift from traditional sales methods to AI-driven coaching is significant.

AI can help salespeople improve their skills incrementally.

Human relationships remain crucial in sales despite AI advancements.

Data management is essential for effective AI implementation.

AI tools are becoming more accessible to non-technical users.

The future of sales will involve more personalized interactions.

Ethics in AI is a growing concern that needs to be addressed.

AI can help individuals communicate more effectively in business.

The democratization of AI is empowering individuals across various fields.

Chapters

00:00

Introduction to AI and Innovation

05:55

AI in Sales: Coaching and Personalization

12:11

The Human Element in Sales

17:46

Data Management and AI

22:50

Future Trends in AI and Sales

29:59

Ethics and Democratization of AI

Mike Todasco is a former Senior Director of Innovation at PayPal and a current Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at SDSU. With over 100 patents to his name, Mike played a key role in fostering a culture of innovation across PayPal’s 20,000+ employees. A recognized expert in AI and innovation, he explores how AI can enhance creativity and revolutionize business processes and personal tasks. Passionate about democratizing advanced technology, Mike advocates for enabling innovation without requiring deep technical expertise. He frequently shares his insights on AI’s impact on innovation, decision-making, and cognition through articles on Medium and LinkedIn.

LinkedIn: https://www.linkedin.com/in/todasco/

Medium: https://medium.com/@todasco

Newsletter: https://www.linkedin.com/newsletters/ai-conversations-6996917847037755392/

SDSU: https://business.sdsu.edu/centers-institutes/ai

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Proudly brought to you by Nooks.ai and BDR.ai, we share proven

strategies and cutting-edge technologies that enable sales teams to

dramatically accelerate outcomes. Learn how to leverage AI, automation,

and conversational intelligence to 5X, 10X, or even 100X your impact.

The future of sales is here—let’s build it together.