How Clare Spencer is leveraging AI to redefine journalism, revolutionize content creation, and address the ethical complexities of modern media.

In this episode of The Media Copilot, Pete Pachal sits down with Clare Spencer, a journalist and producer whose innovative work with AI is reshaping the future of media. At the BBC, Clare was part of a pioneering team experimenting with GPT-3, exploring its potential in newsrooms long before tools like ChatGPT became mainstream.

Now, Clare is focused on a groundbreaking concept she calls “content polymorphing.” This approach uses AI to transform a single piece of content — such as a podcast — into entirely different formats, including articles and videos. It’s a bold reimagining of how creators can use AI to maximize the reach and adaptability of their work.

Pete and Clare delve into the implications of this innovation for the media industry. They explore how AI-powered tools like these can enhance efficiency and creativity while raising critical ethical questions about transparency and accountability in journalism. Clare also shares her perspective on how newsrooms can thoughtfully integrate generative AI, including a practical policy for using AI-generated images without compromising integrity.

Tune in to hear Clare’s expert insights and why she believes this shift isn’t just about technology but about rethinking the very foundations of content creation. Don’t miss this forward-looking conversation that’s sure to challenge conventional ideas about the intersection of AI and media.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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