Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving Women

Today I’m speaking with Lisa Fraley, legal coach and attorney at law specialized in keeping wellpreneurs legally covered. We’re talking about a few really hot topics in the community right now such as General Data Protection Regulation (GDPR) changes that recently took effect in the EU (May 25th), about online exchange of health details between coaches and clients, how HIPAA affects health coaches and wellpreneurs + so much more! You are really in for a treat with legal advice today, so tune in!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/legal-coverage-for-wellpreneurs-all-about-gdpr-and-hipaa-with-lisa-fraley/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Public speaking – this is one of those love it or hate it things, but it can do wonders for your business, for gaining more visibility and just getting yourself out there. It can also be a great personal challenge and an amazing way to connect with new people you haven’t met through your work before, which is why I’m speaking with Public Speaking Coach Alexia Vernon today. Alexia shares today how you can find your best audiences as a speaker and how to land your first public speaking gig, but also how to navigate through the sensation that comes up when thinking about getting more visibility. So not only that you’ll learn the secrets to art of speaking in a way your audience will find engaging and get real actionable strategies on speaking and landing a speaking opportunity, you’ll also hear about Alexia’s inspiring story of her own personal journey into the public speaking business and becoming ‘Moxie Maven’ as The White House branded her. I’d love to hear what you think about public speaking, what you’ve learned from this interview and especially where do you think you might want to pitch yourself as a speaker, so come over to our Wellpreneur Community on Facebook and let us know!

Now this is the final episode of Season 2 of The Wellpreneur Podcast and I really hope you’ll enjoy it, because before diving into Season 3, we’re going to take a little break allowing you to catch up with any interviews you may have missed.ANd this entire season corresponded with my husband’s and my travel adventure of a lifetime that’s been going on for almost 10 weeks now. We are traveling by train from Hong Kong to London, and this week we are finally in Europe where we visited Baltics and hoping to go to Amsterdam and to Berlin next.

As to my tool recommendation this week I want to bring up Acuity Scheduling. Guys I talked about this before and I cannot tell you how much I love this tool that integrates with multiple calendars, sends reminders to you and your guests and clients and it’s a true time-saver, and if you decide to try it out and sign up through my affiliate link, we’ll get a month free so you’ll be supporting wellpreneur as well.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/public-speaking-for-wellpreneurs-with-alexia-vernon/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This week we’re talking affiliate marketing. I know it’s a hot topic in wellpreneur community because we’re all looking for a way to make a passive income in addition to what we are doing. And it’s always a smart idea to look at the different ways to bring revenue into your business, so you don’t have all your eggs in one basket. Some of you may offer coaching but also group programs, or you’d also write a book, have an online program – or you could sell products via affiliate links and an affiliate arrangement, which is what we’ll be talking about today. There seams to be a lot of confusion nowadays as to what it actually means and how do you develop such relationships and how you promote them, and we’ll be covering all that in today’s episode.

As to my tool shout out this week I really want to bring it back to fundamentals and your email marketing. Because even if you don’t have a website you can build your business and generate revenue through email marketing, and need to have a solid tool for that. I know a lot of you start with free versions of tools like MailChimp, but when you’re ready to get serious about your business and send more than occasional email newsletter, you’ll want to upgrade to a more professional tool. The tool we have been using for the past couple of years is ConverKit and it’s fantastic! It’s flexible as it allows you to create different customer sequences, welcome sequences, deliver e-curses and visually build sales funnels! Check it out!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/affiliate-marketing-for-health-and-wellness-business/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This week I have one of my favorite interviews in store for you: I’m talking with Bree Argetsinger also known as Betty Rocker. Bee is an amazing fitness expert and she actually started out by running small talks that eventually turned into huge fitness business. We touch on a lot of different topics like her morning routines, and going with the flow by using intuition in decision making, and Bree just had awesome time management tips and explains her time blocking strategy and having a ‘focus day’. Finding focus and balance between work and private life is such a struggle for wellness entrepreneurs especially when starting out and not having resources to outsource tasks, so you’ll want to hear where our conversation goes on this, and also what are the first tasks you’ll want to delegate and how, and also how to and manage your team once you start growing it. I know you’ll enjoy hearing this great personal journey of growing a business form somebody that has built a really successful brand and a strong online presence.

Now this week I want to give a shout out instead of a tool recommendation to Health Coach Solutions and their founder Kathleen, who provide done for you health coaching programs that can be massive help, especially if you are just getting started. My two favorite programs are the 30 Day Jumpstart and a complete 6 month coaching program that you can use in different ways. You can check out all different programs and special coupon codes are available on our shop page.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/focus-and-time-management-with-bree-argetsinger-aka-betty-rocker/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This week we’re talking about how to get your business legally organized. This is such an important topic and I know a lot of wellpreneurs who get really overwhelmed when even just thinking about client agreements, privacy policies, etc. So I decided to bring an attorney Sam Vander Wielen to the show to talk us through what we need to know as our legal basics for wellness business and answer a bunch of questions a lot of you asked in the Facebook Group. Sam helps empowering women with simple legal information and education through DYI Legal Templates and through mentoring. And because today health coaches are reaching people from different parts of the world, people whom they don’t really know much about, Sam shares the importance of making people clearly understand who you are and what your health or wellness business is about. Especially in the health coaching world where giving out information can easily be mistaken as giving out medical advice, it’s important to make a distinction and you’ll find out how.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/legal-basics-for-wellness-business-sam-vander-wielen/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

I feel like wellness outside of the fitness space tends to be so women focused, which is why I’m always happy when doing Men in Wellness Series. When I was at a conference in Bangkok I met Ben Dziwulski and I knew right away I had to have him on the show. Ben is a crossfitter who owns online crossfit training business and he’s done some amazing things with growing his audience using video, so we talk a lot about video strategy, content schedule and what tasks he outsourced first. Of course, we won’t skip his personal story and how his business evolved over time. From being reluctant to the idea of becoming just another online coach when there’s already so many of them and wanting to so things differently, he shares that how after one successful launch he didn’t know what would be the next step and took a break to see what he could really do with his business. Ben also shares a few different books and resources that he really likes.

I also have some amazing news this week: Marie Forleo has released her training video as a part of the B-School launch! This online Marketing Training Program happens only once a year and it’s pretty epic – I’ve been through it! Her training videos are FREE and pretty great. I really recommend you check them!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/men-in-wellness-online-crossfit-coach-ben-dziwulski/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Would you like to get media coverage for your wellness business (who wouldn’t?) – but you’re not sure how to get started? PR expert and consultant Janet Murray is in the studio this week, sharing tons of valuable tips on how to pitch yourself to journalists and editors. This is a great way to reach new audience and build authority, not to mention your press page would definitely look amazing! So today we talk specifically about PR for Wellness Business, and being that Janet has been on both sides of PR: as a journalist and business owner, she has tons of valuable advice. She shares about how to identify the right publications, what kinds of stories to pitch, how to connect with the right journalists, and then the key steps to crafting a pitch that gets read. Get ready to play a bigger game, and get some media coverage for all the amazing things that you do!

As always, this week I’m sharing a new awesome tool for your business: password management tool called LastPass. Because we use so many platforms for our businesses we often end up having one password we slightly change for different accounts. Which is not safe at all! Plus, sometimes you are sharing your access with your assistants, or developers that you don’t work with on permanent basis. LastPass is allowing you to generate safe passwords, store them safely and share access with other people without letting them know what your password really is, and restricting that access when they complete the tasks. How cool is that?

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/pr-for-wellness-business-with-janet-murray/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Among all amazing people I have interviewed in 200 episodes of Wellpreneur so far, from time to time there’s one of them that stands out. One of those eyeopening and also fun interviews, and today’s show is definitely one of them! My guest today is Margaret Schlachter and I absolutely adored talking to her. Margaret is the first female professional obstacle racer, which is really a tough mother of races, and she now has a media career in that industry. She’s actually been blogging since 2011, so today we’re not just going to be talking about her career in obstacle racing and how she’s adapted over time as her body was changing, but also about her deep understanding of online world. With this knowledge and her love for racing sports she carved her own niche (yes, creating a niche is possible!) with the company she started running first as a blog with this awesome name ‘Dirt in Your Skirt’, that has now grown to podcast + amazing community dedicated to empowering women excel in obstacle racing and endurance running. We also touch on topics of successful online promotion and the effective use of social media, what kind of content gets most traction and more!

And don’t miss the intro to hear about my adventure of the lifetime update + my weekly tool tip! My tool recommendation for you this week is something that I’ve never talked about before, which is backing up your computer. Whether you use PC or laptop for your work, the machine you work on all the time needs to have a backup. To save myself from headache of doing things manually, I started using a service called Backblaze which works the same on PC and Mac – you install it and it keeps backing up your data to the cloud – for just $5/mo.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/creating-a-niche-from-pro-athlete-to-media-career-with-margaret-schlachter/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This week we’re talking about wellness at work! Corporate wellness services is such a hot area in the wellness industry right now because businesses around the world are becoming more aware of the simple fact that if their employees are healthy – they will be more productive at work. And this opens awesome opportunities for YOU, the wellpreneur, because in addition to doing your 1 on 1 coaching and work with individuals, you can now actually start working with companies. My guest today is the wellpreneur who made a transition from working in the legal industry to being self-employed wellpreneur and starting her own corporate wellness business – Sophia Rose of Esprit de Core! Sophia is a Pilates and Yoga instructor and she shares today not only about her major career shift towards becoming a wellpreneur, but also how she approaches the corporate wellness market, how she feels about effective sales of wellness services specifically in the corporate world, and her personal practices just around life as a wellpreneur. We tap into the need to maintain your own practice, stay mindful and deal with the stress and anxiety that comes up from running your own business.

As always I’m sharing with you some of my favorite resources that help me run my own business, well businesses really, and my tool pick of the week is my web hosting provider WPX Hosting. Because website hosting determines how fast your website is, but also includes security features so your website doesn’t get hacked, you don’t lose any backups and that if anything happens and your website does go down, you can recover from it quickly. Tune in and learn more from this episode’s intro and take away from my own experience and hear my techie tip of the week!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/wellness-at-work-corporate-wellness-services-with-sophia-rose/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This week we’re talking about sales! Selling. Love it or hate it, sale is an essential part of growing your wellness business if you really want to run it as a business and not as a hobby. Your business simply cannot be sustainable if you are offering free information all the time, so ultimately you’ll want people to start buying from you. So this week we’re bringing back one of our most popular interviews of all times – interview with sales expert Matthew Kimberley. Matthew is here to help us make sales a bit easier (and more successful!) and teach us how to make sales process less icky. If you haven’t listened to this episode, you are in for a treat because Mathew’s approach to sales is really refreshing, and his humor is just contagious! A lot of you have enjoyed this episode not just because of the amazing sales advice he offered, but also because of his amazing personality! If you have already listened to this episode, it had to have been over a year ago! There’s always room for brushing up our sales skills so I really recommend re-listening to this one!

As always, this week I want to share another one of my favorite tools that I personally use for running my own business, which is email marketing tool called ConvertKit. If you are running an online business email needs to be an essential part of your marketing strategy, because let’s face it: as much as social media can be great, you really are at the mercy of that social media platform whether or not people actually see your updates. With email you are completely in control, and in the end – it’s the best to build a successful sales funnel. So today I’ll be sharing a bit about this amazing visual sales funnel feature ConvertKit has, that can really make your sales process so much easier.

Also, in case you missed my great announcement last week: my husband and I are gearing up for a massive trip! We’re going from Hong Kong to London by TRAIN! It’s going to take us 10 weeks, so if you want to follow our epic adventure you can do that via our blog AndOurOtherAdventures.com and Instagram.

All this and so much more in today’s episode! Ready to jump into this super juicy topic of sales? Let’s learn earn how to sell, feel good about selling, and how to sell more in 2018!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/how-to-sell-more-with-matthew-kimberley/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.