Aleksander Vitkin Podcast

Here's a few simple tips to make your business more unique, stand out more and sell more as a result.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

In a lot of my videos I talk about that you should copy existing business models especially in the beginning when you are starting out. The more original you are, the more likely you are to have part of that originality fail, because you are trying to invent something new and it is always more risky.

Today, I am going to compliment that story with what actually makes you stand out in your business even if you are copying existing business models, even if you are looking at logos of your competitors and making a similar logo, so that you are part of the group.

There is an interesting scientific study about humor that I have read.

People are better able to recollect what you are talking about and your story if you use some humor. If you look at a lot of companies they do not use humor. They are focused just on quality and to deliver the best service to the customer. Most companies, agencies and lawyers are all the same.

What can you do to stand out in any industry?

1 – Instead of making it like this blind boring thing let’s use the example of this dollar shave club. They created a very viral YouTube video, which was very humorous. What happened was that people still remember that funny video about the guy from the dollar shave club.

Why does it work? Because people remember humor. It just sticks much better in our brain.

Why does it happen? Because it is different. That is what people perceive as funny. Humor is a little bit more complicated than that.

2 – If you look at a lot of successful YouTube channels they tend to implement a level of humor and entertainment. So, if you implement a level of humor and make it somewhat funny. All those YouTube channels with million views have a level of humor. That is because the most important thing in marketing is to get people’s attention.

How do you do that? You stay on top of mind. Generally the formula is that with humor people remember it better. That is the simplified version for you.

If you look at those videos, they implement humor, but also if you look at a lot of companies that are very successful they use intrusive marketing.

For example, instead of saying that we are so good at quality and that we are so well educated, you can say: “I just started this company. I am brand new in this business. My competitors have more experience. My competitors are very intelligent. They graduated from better school, but I am more willing to work harder for you and make this work for you.”

“So, I am going to tell you how awesome I am and how expensive my office is, because I am not spending my money on my office, I am spending my time to create value for you as a customer.”

I heard this from a lawyer. I can guarantee you this guy’s schedule is completely booked. He is admitting weaknesses. Lawyers do not like doing that. People remember that much better. If someone is looking for a lawyer he will go with this guy, because he at least seems like a human being.

That is what I learned from this study. It is also from my own personal experience and doing some research. Hope it helps you guys with standing out in your business and being more unique in business.

Here's a few simple tips to make your business more unique, stand out more and sell more as a result.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

In a lot of my videos I talk about that you should copy existing business models especially in the beginning when you are starting out. The more original you are, the more likely you are to have part of that originality fail, because you are trying to invent something new and it is always more risky.

Today, I am going to compliment that story with what actually makes you stand out in your business even if you are copying existing business models, even if you are looking at logos of your competitors and making a similar logo, so that you are part of the group.

There is an interesting scientific study about humor that I have read.

People are better able to recollect what you are talking about and your story if you use some humor. If you look at a lot of companies they do not use humor. They are focused just on quality and to deliver the best service to the customer. Most companies, agencies and lawyers are all the same.

What can you do to stand out in any industry?

1 – Instead of making it like this blind boring thing let’s use the example of this dollar shave club. They created a very viral YouTube video, which was very humorous. What happened was that people still remember that funny video about the guy from the dollar shave club.

Why does it work? Because people remember humor. It just sticks much better in our brain.

Why does it happen? Because it is different. That is what people perceive as funny. Humor is a little bit more complicated than that.

2 – If you look at a lot of successful YouTube channels they tend to implement a level of humor and entertainment. So, if you implement a level of humor and make it somewhat funny. All those YouTube channels with million views have a level of humor. That is because the most important thing in marketing is to get people’s attention.

How do you do that? You stay on top of mind. Generally the formula is that with humor people remember it better. That is the simplified version for you.

If you look at those videos, they implement humor, but also if you look at a lot of companies that are very successful they use intrusive marketing.

For example, instead of saying that we are so good at quality and that we are so well educated, you can say: “I just started this company. I am brand new in this business. My competitors have more experience. My competitors are very intelligent. They graduated from better school, but I am more willing to work harder for you and make this work for you.”

“So, I am going to tell you how awesome I am and how expensive my office is, because I am not spending my money on my office, I am spending my time to create value for you as a customer.”

I heard this from a lawyer. I can guarantee you this guy’s schedule is completely booked. He is admitting weaknesses. Lawyers do not like doing that. People remember that much better. If someone is looking for a lawyer he will go with this guy, because he at least seems like a human being.

That is what I learned from this study. It is also from my own personal experience and doing some research. Hope it helps you guys with standing out in your business and being more unique in business.

Here are my 3 favorite methods to charge more (increase prices) for your products and services. The endowment effect is huge in explaining what's going on, check out my podcast to find out the 3 tested methods I use.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

When you are buying something there is a little bit of a conflict of interest between you and the person selling. It feels like the person thinks that his good or service is worth more than the value that you are paying for.

A lot of negotiations are going on in your head. Sometimes you are willing to accept the offer, but sometimes you feel like the product does not worth that much and you want to negotiate.

Let’s talk about this situation from the point of view of the seller. I want to get you to make more money, build your business and increase your prices, so let’s talk from that point of view.

This is something that is called the endowment effect. The endowment effect is when you are selling something it feels like a loss. You are losing an item that you have and you are slightly attached to it.

This is a psychological trigger in your brain. When you have something you automatically attribute more value to it than someone who is buying it and the person who is buying it automatically attributes less value to it.

The price seems too high and the person selling it seems to be unreasonable. How can you fix this?

There are three solutions that you can use to fix the endowment effect in the person buying it, so that you are able to charge more money for your product or service:

1 – Go and put your attention to the attributes of the item you are selling that they haven’t noticed yet. They may have not noticed some features and benefits of the product.

If you put their attention to the features and benefits of the product and mention what they can do with the product, then their attention will be less focused on the price and more focused on the features and benefits that they could not notice in the past.

2 – Compare the price with other things that they have bought in the past.

For example, if you are selling a car you can compare the price of their own car with the one that you are going to offer. You can ask them if it would reasonable for them to buy a better car for less money. You are comparing the value of what they have bought before to what you are selling now.

You can also say that you charge, for example, $25 000 to some clients. Other clients pay $15 000 for similar service and others pay $5000, but they also get some value out of it.

What happens is the middle price does not seem that bad, because there is a huge one, a medium one and a small one. You do not want to get the cheapest one. The large one will probably be out of most people’s reach. The middle one seems just right in comparison.

Another benefit is that you give people a choice and when they have a choice they tend to buy more.

3 – Get people to touch, hold and imagine owning the product and all the things they would do with the product or service.

For example, what would happen with your life if you build this business, what would happen with your life if you have more free time, what would happen with your life if you went on this holiday.

Let them imagine all the things that can happen to their life and all the good emotions that they would feel. That way you are taking away their attention from the present and bringing it to a better future that they are going towards. This is a very powerful sales technique, but the least used one.

For example, if you go to Apple and try to buy an Apple watch, they will give it to you and a lot of Apple’s sales strategies are based on that.

If you walk into an Apple shop, there are no sales people bugging you. You can just play around with the iPhones, iPads and so on without anyone annoying you for as long as you want.

Here are my 3 favorite methods to charge more (increase prices) for your products and services. The endowment effect is huge in explaining what's going on, check out my podcast to find out the 3 tested methods I use.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

When you are buying something there is a little bit of a conflict of interest between you and the person selling. It feels like the person thinks that his good or service is worth more than the value that you are paying for.

A lot of negotiations are going on in your head. Sometimes you are willing to accept the offer, but sometimes you feel like the product does not worth that much and you want to negotiate.

Let’s talk about this situation from the point of view of the seller. I want to get you to make more money, build your business and increase your prices, so let’s talk from that point of view.

This is something that is called the endowment effect. The endowment effect is when you are selling something it feels like a loss. You are losing an item that you have and you are slightly attached to it.

This is a psychological trigger in your brain. When you have something you automatically attribute more value to it than someone who is buying it and the person who is buying it automatically attributes less value to it.

The price seems too high and the person selling it seems to be unreasonable. How can you fix this?

There are three solutions that you can use to fix the endowment effect in the person buying it, so that you are able to charge more money for your product or service:

1 – Go and put your attention to the attributes of the item you are selling that they haven’t noticed yet. They may have not noticed some features and benefits of the product.

If you put their attention to the features and benefits of the product and mention what they can do with the product, then their attention will be less focused on the price and more focused on the features and benefits that they could not notice in the past.

2 – Compare the price with other things that they have bought in the past.

For example, if you are selling a car you can compare the price of their own car with the one that you are going to offer. You can ask them if it would reasonable for them to buy a better car for less money. You are comparing the value of what they have bought before to what you are selling now.

You can also say that you charge, for example, $25 000 to some clients. Other clients pay $15 000 for similar service and others pay $5000, but they also get some value out of it.

What happens is the middle price does not seem that bad, because there is a huge one, a medium one and a small one. You do not want to get the cheapest one. The large one will probably be out of most people’s reach. The middle one seems just right in comparison.

Another benefit is that you give people a choice and when they have a choice they tend to buy more.

3 – Get people to touch, hold and imagine owning the product and all the things they would do with the product or service.

For example, what would happen with your life if you build this business, what would happen with your life if you have more free time, what would happen with your life if you went on this holiday.

Let them imagine all the things that can happen to their life and all the good emotions that they would feel. That way you are taking away their attention from the present and bringing it to a better future that they are going towards. This is a very powerful sales technique, but the least used one.

For example, if you go to Apple and try to buy an Apple watch, they will give it to you and a lot of Apple’s sales strategies are based on that.

If you walk into an Apple shop, there are no sales people bugging you. You can just play around with the iPhones, iPads and so on without anyone annoying you for as long as you want.

Here are my 3 favorite methods to charge more (increase prices) for your products and services. The endowment effect is huge in explaining what's going on, check out my podcast to find out the 3 tested methods I use.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

When you are buying something there is a little bit of a conflict of interest between you and the person selling. It feels like the person thinks that his good or service is worth more than the value that you are paying for.

A lot of negotiations are going on in your head. Sometimes you are willing to accept the offer, but sometimes you feel like the product does not worth that much and you want to negotiate.

Let’s talk about this situation from the point of view of the seller. I want to get you to make more money, build your business and increase your prices, so let’s talk from that point of view.

This is something that is called the endowment effect. The endowment effect is when you are selling something it feels like a loss. You are losing an item that you have and you are slightly attached to it.

This is a psychological trigger in your brain. When you have something you automatically attribute more value to it than someone who is buying it and the person who is buying it automatically attributes less value to it.

The price seems too high and the person selling it seems to be unreasonable. How can you fix this?

There are three solutions that you can use to fix the endowment effect in the person buying it, so that you are able to charge more money for your product or service:

1 – Go and put your attention to the attributes of the item you are selling that they haven’t noticed yet. They may have not noticed some features and benefits of the product.

If you put their attention to the features and benefits of the product and mention what they can do with the product, then their attention will be less focused on the price and more focused on the features and benefits that they could not notice in the past.

2 – Compare the price with other things that they have bought in the past.

For example, if you are selling a car you can compare the price of their own car with the one that you are going to offer. You can ask them if it would reasonable for them to buy a better car for less money. You are comparing the value of what they have bought before to what you are selling now.

You can also say that you charge, for example, $25 000 to some clients. Other clients pay $15 000 for similar service and others pay $5000, but they also get some value out of it.

What happens is the middle price does not seem that bad, because there is a huge one, a medium one and a small one. You do not want to get the cheapest one. The large one will probably be out of most people’s reach. The middle one seems just right in comparison.

Another benefit is that you give people a choice and when they have a choice they tend to buy more.

3 – Get people to touch, hold and imagine owning the product and all the things they would do with the product or service.

For example, what would happen with your life if you build this business, what would happen with your life if you have more free time, what would happen with your life if you went on this holiday.

Let them imagine all the things that can happen to their life and all the good emotions that they would feel. That way you are taking away their attention from the present and bringing it to a better future that they are going towards. This is a very powerful sales technique, but the least used one.

For example, if you go to Apple and try to buy an Apple watch, they will give it to you and a lot of Apple’s sales strategies are based on that.

If you walk into an Apple shop, there are no sales people bugging you. You can just play around with the iPhones, iPads and so on without anyone annoying you for as long as you want.

Being slow is deadly in business, here's how to leverage speed of implementation to always stay ahead of the competition.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Speed of implementation is how fast you implement something new that you have learned.

For example, if you learn a way to improve your business or something in your life – how fast can you go ahead and implement it?

If you can improve your speed of implementation, implement stuff faster after you have learned it your business becomes much more agile and you are able to test new theories, new ideas and new changes in the market. You can adjust to them very quickly.

If some new information comes in your life and you decide that it could work and you implement it the next day, then you are able to test it so fast that your competition cannot keep up.

For example, sometimes Facebook changes the way Facebook adds works. What happens is that a lot of people get on it very quickly, while big companies tend to wait many months or even years before implementing.

That is why a lot of small guys are able to compete, because we are more agile and we are more capable of testing stuff really fast early on and have a high speed of implementation.

Big companies have a slow speed of implementation. That is because they have a lot of bureaucracy and a lot of levels in the company that an idea or a new process has to go through before it is approved and implemented. In a big company stuff gets done slower. That is a major advantage of small companies.

If you are a small company or if you are just starting out, you should be able to benefit the most from a high speed of implementation. You should have the fastest speed of implementation. It is just you. You make a decision and you implement it fast.

Here are some ways to improve your speed of implementation:

In my business all of the processes and stuff that I do is very well documented. If I replace someone in my company, someone else will take care of that. That means that I have a lot of time and mental RAM, a lot of energy and focus to spend on new processes and make stuff work myself.

If something new comes out I am very determined and focused to implement it. That means my business has a high speed of implementation.

You should make your processes well documented. You can make it so people can take each other’s roles in the company. You can make it so you do not have to go through many people in your company to get stuff implemented.

Even if you are an employee in a big company you can make a deal that you can test anything you want as long as it does not break stuff and as long as it is just a small test to see if it works. These are ways that can improve the speed of implementation even in a big company.

If new information comes in and you want to implement it quickly what I recommend is to make a process of how to make new processes. That way you will be able to make stuff work and solid so it does not change too much from the very first try.

If something works from the very first try you will be able to make those documents, training video, you are able to make it into a solid process that just gets done.

That is the difference between a company that can grow to just seven figures or a company that can grow to eight figures or more.

High speed of implementation along with these factors that I mentioned, improve the speed at which your company can grow. You can test more stuff and you can get in on new developments faster. That means you outcompete your competition and stuff gets done fast and that is where you want to be with your company.

Being slow is deadly in business, here's how to leverage speed of implementation to always stay ahead of the competition.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Speed of implementation is how fast you implement something new that you have learned.

For example, if you learn a way to improve your business or something in your life – how fast can you go ahead and implement it?

If you can improve your speed of implementation, implement stuff faster after you have learned it your business becomes much more agile and you are able to test new theories, new ideas and new changes in the market. You can adjust to them very quickly.

If some new information comes in your life and you decide that it could work and you implement it the next day, then you are able to test it so fast that your competition cannot keep up.

For example, sometimes Facebook changes the way Facebook adds works. What happens is that a lot of people get on it very quickly, while big companies tend to wait many months or even years before implementing.

That is why a lot of small guys are able to compete, because we are more agile and we are more capable of testing stuff really fast early on and have a high speed of implementation.

Big companies have a slow speed of implementation. That is because they have a lot of bureaucracy and a lot of levels in the company that an idea or a new process has to go through before it is approved and implemented. In a big company stuff gets done slower. That is a major advantage of small companies.

If you are a small company or if you are just starting out, you should be able to benefit the most from a high speed of implementation. You should have the fastest speed of implementation. It is just you. You make a decision and you implement it fast.

Here are some ways to improve your speed of implementation:

In my business all of the processes and stuff that I do is very well documented. If I replace someone in my company, someone else will take care of that. That means that I have a lot of time and mental RAM, a lot of energy and focus to spend on new processes and make stuff work myself.

If something new comes out I am very determined and focused to implement it. That means my business has a high speed of implementation.

You should make your processes well documented. You can make it so people can take each other’s roles in the company. You can make it so you do not have to go through many people in your company to get stuff implemented.

Even if you are an employee in a big company you can make a deal that you can test anything you want as long as it does not break stuff and as long as it is just a small test to see if it works. These are ways that can improve the speed of implementation even in a big company.

If new information comes in and you want to implement it quickly what I recommend is to make a process of how to make new processes. That way you will be able to make stuff work and solid so it does not change too much from the very first try.

If something works from the very first try you will be able to make those documents, training video, you are able to make it into a solid process that just gets done.

That is the difference between a company that can grow to just seven figures or a company that can grow to eight figures or more.

High speed of implementation along with these factors that I mentioned, improve the speed at which your company can grow. You can test more stuff and you can get in on new developments faster. That means you outcompete your competition and stuff gets done fast and that is where you want to be with your company.

Being slow is deadly in business, here's how to leverage speed of implementation to always stay ahead of the competition.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Speed of implementation is how fast you implement something new that you have learned.

For example, if you learn a way to improve your business or something in your life – how fast can you go ahead and implement it?

If you can improve your speed of implementation, implement stuff faster after you have learned it your business becomes much more agile and you are able to test new theories, new ideas and new changes in the market. You can adjust to them very quickly.

If some new information comes in your life and you decide that it could work and you implement it the next day, then you are able to test it so fast that your competition cannot keep up.

For example, sometimes Facebook changes the way Facebook adds works. What happens is that a lot of people get on it very quickly, while big companies tend to wait many months or even years before implementing.

That is why a lot of small guys are able to compete, because we are more agile and we are more capable of testing stuff really fast early on and have a high speed of implementation.

Big companies have a slow speed of implementation. That is because they have a lot of bureaucracy and a lot of levels in the company that an idea or a new process has to go through before it is approved and implemented. In a big company stuff gets done slower. That is a major advantage of small companies.

If you are a small company or if you are just starting out, you should be able to benefit the most from a high speed of implementation. You should have the fastest speed of implementation. It is just you. You make a decision and you implement it fast.

Here are some ways to improve your speed of implementation:

In my business all of the processes and stuff that I do is very well documented. If I replace someone in my company, someone else will take care of that. That means that I have a lot of time and mental RAM, a lot of energy and focus to spend on new processes and make stuff work myself.

If something new comes out I am very determined and focused to implement it. That means my business has a high speed of implementation.

You should make your processes well documented. You can make it so people can take each other’s roles in the company. You can make it so you do not have to go through many people in your company to get stuff implemented.

Even if you are an employee in a big company you can make a deal that you can test anything you want as long as it does not break stuff and as long as it is just a small test to see if it works. These are ways that can improve the speed of implementation even in a big company.

If new information comes in and you want to implement it quickly what I recommend is to make a process of how to make new processes. That way you will be able to make stuff work and solid so it does not change too much from the very first try.

If something works from the very first try you will be able to make those documents, training video, you are able to make it into a solid process that just gets done.

That is the difference between a company that can grow to just seven figures or a company that can grow to eight figures or more.

High speed of implementation along with these factors that I mentioned, improve the speed at which your company can grow. You can test more stuff and you can get in on new developments faster. That means you outcompete your competition and stuff gets done fast and that is where you want to be with your company.

Here are my best 2 techniques to read a book in 2.5 hours WITHOUT speedreading...

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Most people read books just to pass time and to entertain themselves. If you are watching my channel I assume you want to get more out of it. You want to create a business, improve your life, travel the world, do cool stuff. I would highly recommend you not just to read the book, but to get something out of the book and to implement it.

Otherwise we just entertain ourselves and spend time. Of course this is acceptable. However, I prefer to spend my time improving myself and improving my knowledge and then implementing it in the real world to get results.

Here is the breakdown of how to do it.

Some people read books by just looking at the letters and write stuff down. They read visually. I used to be like that.

However, I trained myself to not just learn visually, but also learn through my ears. This is not something that came naturally to me. I was always bad at listening to teachers and naturally I learn much better through touching, doing and looking.

However, through years of repetition I was able to develop my ability to listen to the point where I can listen to a book that is being read to me at a very high speed and still retain the information and still be able to know what is in the book.

How do you do all that? I have two tools that I use:

1 – If you can get the book in .mp3 format, then you download the book and play it VLC player. VLC player has an option for 2x, 3x and so on speed. VLC player can read your book at whatever speed you want.

You start by playing it in 1x, 1.5x, 2x and you keep enhancing it, you can go as far as 4x speed. This is super fast and you can read the book in an hour or two.

2 – You can use Acrobat Reader from Adobe. It requires you to have the book in .pdf format. You use the same method to get the book. You get the book, you load it in Acrobat Reader and then you find the option where you can play the audio at 2x, 2.5x, 3x and so on. Also, you can listen to it at 300/400 words per minute.

That way you can read the book almost instantly.

How you make sure that you actually retain the information and you will be able to use it later on?

You need to listen to it, but also you have to write the key points from the book in your notes and just reread them later on.

I do not read random books. I do not read a book that is not going to help me. I even do not read some books that are going to help me. When I read the summary of the book and if I find out that the book is not going to help me, I do not even going to read the book.

I only read the books that I think are going to be valuable to me based on the summary. Then I improve my reading speed and listening speed and then I make sure that I retain as much information by taking some notes.

Here are my best 2 techniques to read a book in 2.5 hours WITHOUT speedreading...

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Most people read books just to pass time and to entertain themselves. If you are watching my channel I assume you want to get more out of it. You want to create a business, improve your life, travel the world, do cool stuff. I would highly recommend you not just to read the book, but to get something out of the book and to implement it.

Otherwise we just entertain ourselves and spend time. Of course this is acceptable. However, I prefer to spend my time improving myself and improving my knowledge and then implementing it in the real world to get results.

Here is the breakdown of how to do it.

Some people read books by just looking at the letters and write stuff down. They read visually. I used to be like that.

However, I trained myself to not just learn visually, but also learn through my ears. This is not something that came naturally to me. I was always bad at listening to teachers and naturally I learn much better through touching, doing and looking.

However, through years of repetition I was able to develop my ability to listen to the point where I can listen to a book that is being read to me at a very high speed and still retain the information and still be able to know what is in the book.

How do you do all that? I have two tools that I use:

1 – If you can get the book in .mp3 format, then you download the book and play it VLC player. VLC player has an option for 2x, 3x and so on speed. VLC player can read your book at whatever speed you want.

You start by playing it in 1x, 1.5x, 2x and you keep enhancing it, you can go as far as 4x speed. This is super fast and you can read the book in an hour or two.

2 – You can use Acrobat Reader from Adobe. It requires you to have the book in .pdf format. You use the same method to get the book. You get the book, you load it in Acrobat Reader and then you find the option where you can play the audio at 2x, 2.5x, 3x and so on. Also, you can listen to it at 300/400 words per minute.

That way you can read the book almost instantly.

How you make sure that you actually retain the information and you will be able to use it later on?

You need to listen to it, but also you have to write the key points from the book in your notes and just reread them later on.

I do not read random books. I do not read a book that is not going to help me. I even do not read some books that are going to help me. When I read the summary of the book and if I find out that the book is not going to help me, I do not even going to read the book.

I only read the books that I think are going to be valuable to me based on the summary. Then I improve my reading speed and listening speed and then I make sure that I retain as much information by taking some notes.