Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand.

Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward" approach dedicated to creating the best possible experience from staff to product. Anderson highlighted the brand's high-profile marketing collaboration with NBA All-Star Carmelo Anthony on the "Hall of Flame" flower line, describing it as an honor that provided an unparalleled platform to elevate the indigenous voice.

He discussed Skyworld’s mission to deepen its presence in New York’s licensed cannabis market, highlighting the significant economic and community benefits Indigenous nations contribute. He also spoke to the parallel tribal-side work of leaders like Jay Randolph on the Shinnecock Reservation, emphasizing shared purpose and collective progress.

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