Alex Bromage presents

No matter your business you need customers. You need to know who they are and understand them better than you do right now. Personas is how you make that happen.

Design sprints are a tool that we use to help us understand and solve complex business challenges. Helen Bjorkman and Andrea Järvrén joined me after spending 5 intense days in a design sprint to talk about the history of us using them, why they work and what we have learnt from using design sprints and other tools for several year. Check out the video, I hope you like it!  cc: AJ&Smart GmbH Jonathan Courtney hashtag#designsprints hashtag#business hashtag#vlog hashtag#vlogger hashtag#businesslife hashtag#teamwork hashtag#leadership hashtag#change hashtag#strategy

#socialmedia #onlinemarketing #documentcontent

In my recent vlog about my social media tips the first tip I talked about was to create more content. In today's vlog I talk about some ways to do that and also how to break down some of your concerns.

Link you the @Garyvee presentation I mentioned: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/

Additional resource on the inverse pyramid: https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

what are social media algorithms??? I go into these, how they work, what they do and why they are important!

If you haven't listened to yesterday's podcast, I recommend listening to that before this one, to get more background.

Context is extremely important when you are looking to grow your social media following and in this video I go into some of the differences between the social media platforms that you should take into account when executing your social media strategy.

Today I address several questions I received at once from my videos of the last couple of days. That is, how should a small business use social media to grow better than traditional marketing. To help begin to answer this, I give you my top 5 tips for growing your presence on social media which is the starting point to building a bigger business using social media.

A friend asked in the comments section on yesterday's video whether it was still worth experimenting with Tik Tok if you live in Sweden. My instantaneous answer was yes for exactly the reasons I stated yesterday. I did, however, do some digging and found some data that shows that Tik Tok is growing rapidly in Sweden and it is DEFINITEYL WORTH EXPERIMENTING WITH THERE! Links to data:  

https://www.businessofapps.com/data/tik-tok-statistics/

https://sensortower.com/ios/rankings/top/iphone/sweden/all-categories?app_id=835599320&app_name=tiktok&publisher=tiktok-inc&search=&start_date=2019-10-16&end_date=2019-11-14&countries=SE&chart_type=topfreeapplications&hourly=false&selected_tab=charts&date=2019-11-14

We've missed uploading a couple of the vlogs to here, sorry for that! Go over to youtube if you need anything else that has been missed!!

If you run a small business you need to listen to this episode! I talk about marketing and what you need to know!

Specially long interview episode today! Beeben is a serial entrepreneur who started earlier than most building his own businesses and has learnt a lot along the way. We talk through a wide range of topics from how he got started, what's important in online marketing, why sales funnels work, click funnels and the psychology you need to build your own side hustle or more! Let us know in the comments what you thought and if you would like to hear more from Beeben in the future!

What makes a good mission statement, today I compare 2 different mission statements and discuss why I think one is good and the other needs improving! What are some mission statements you've seen that you think need improving? What are some great ones that you have seen? If you are a business owner, what is your mission statement? Do you think mission statements are useful?