Sometimes, to affect real change, it comes down to starting over and building anew. Ali Kriegsman understands this idea in more ways than one.

As an inherently curious and creative person, Ali has been building a life and career that encompasses her varied interests, ranging from writing to music to community-building. These passions eventually culminated in her role as the co-founder and COO of Bulletin—a curated wholesale marketplace with a mission to democratize retail for brands and optimize retail for stores.

Like Ali’s journey, Bulletin’s path is also one that is built on evolution. But despite its many iterations, storytelling remains a constant for Bulletin and has provided a foundation for the business to endure with each of its exciting chapters. In fact, Ali recently chronicled this and more in her forthcoming book, How to Build a God-Damn Empire. This dual memoir-meets-guidebook outlines Ali’s experiences and features varying perspectives on the realities of modern entrepreneurship. 

In this interview, Ali shared more about her relationship with storytelling, her observations as a B2B founder, and what she’s learned about establishing boundaries both online and offline. This episode also opens with a story contributed by Alexandra Fine.