Treating communication as a strategy, not administration, helps firms navigate M&A, private equity, and constant change.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

On the latest MOVE Like This, host Bonnie Buol Ruszczyk sits down with Alice Grey Harrison of AGH Consulting to talk about the people side of firm transformation. Harrison, a three-decade veteran of strategic communications and change management in the accounting sector, helps firms navigate M&A, private equity, leadership transitions, and system rollouts by focusing on how people experience change. 

Harrison’s central thesis: culture, clearly tied to mission–vision–values, is a growth engine. When people see how their daily work advances firm goals, they give “discretionary energy.” She illustrates this with a pivotal chapter from her big-firm years: after a streak of acquisitions, offices clung to local traditions and bespoke tax methods that trapped capacity. Moving to a true “one firm” model, aligned methodologies, systems, and talent, unlocked scale and accelerated growth that wouldn’t have been possible otherwise.