Align Your True North

“The systems and tools that we teach can work not only for network marketing, but for any other business too.”

Brooke Elder (8:57 - 9:03)

Cristi Chauncey is a successful entrepreneur who is living the truth by empowering single moms to live a life of freedom, happiness, and by helping them build a life around what matters to them. She is the Founder of the Single Soul Sisterhood Facebook group.

Network marketing is the ideal stepping-stone business.

If you’re a  first-time entrepreneur looking for ways to escape the nine-to-five, network marketing might be a convenient first step. Maybe you’ve seen others who are just like you succeed at a company, and you recognize the possibilities that are available to you. It can be very liberating to know that you can join a team of other entrepreneurs and that you don’t have to do it all on your own.

And it’s true. With network marketing, someone else has already built a fantastic product, there's a customer service team in place, and all the tools are in place for you to create a business that can provide you with a lifestyle that you want. 

“You’re not just offering a product and an opportunity. You’re taking your strengths, combining them in with all your experience, and bringing a lot more to the table.” 

- Cristi Chauncey (11:53 - 12:33)

But like most successful marketers, you’ll probably get to a point where you discover your real purpose and passion, something bigger than promoting any product. It can be within network marketing or beyond. The good thing is, if you build your business the right way, you’ll be in a position to pursue your passion and your truth when you find it.

3 Ways Network Marketing Will Help You Live Your Truth.

Transferable Skills - The things you learn in network marketing can be used in any other business or cause that you pursue. Your passion might be to help others take control of their lives, but maybe they’re lacking the confidence to take action just like you once were. Now you can help them through each step of the way because you’ve done it all before. 

More Than a Business Opportunity - When you're sharing what you do, it's a lot more than promoting a product. It's the story of how you use that product as a vehicle to live your truth. Maybe you help single moms overcome their past and believe in themselves so they can be happy and fulfilled. When you talk about your purpose instead of a product, people will resonate emotionally, and they’ll be drawn to join you. It becomes more about what you can do for others instead of what they can do for you.

You Are, in Fact, Capable! - Regardless of what you’ve been told, there are people out there that need what you have to offer. Not necessarily just the products, but they need to hear your story. Maybe they are exactly where you once were, and the only way they’ll ever have the confidence to do what it takes is if they know that YOU made it. Your business is only a vehicle that helps you sustain what you really want to do - make a significant impact on the people around you.

“I’ve realized that I am capable and that I do have something to offer. I now know that there are people out there that I can inspire with my story.” - Cristi Chauncey (15:31 - 15:57)

Take some time this week to find your truth. When time and money aren’t obstacles, what do you want to commit your life to? How do you want to impact your world? 

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
• To connect with Cristi and her community of the amazing single soul sisters, check out her Facebook group.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“It’s amazing when you start visualizing things, how much it does actually come to pass.” 

Brooke Elder (2:03 - 2:08)

What’s in your Future? 

If you’re familiar with the Strengths Finder test (if you aren’t, it’s an excellent individual and team resource. You can find more information here) then it may not be surprising to you that my top strength is Futuristic. 

I love dreaming about the future and making plans for the things to come in my life and my business. What I love even more than dreaming, is watching as those things actually come to pass! 

In the past few years, I have used visualizing as a POWERFUL tool to bring my dreams into reality. 

The Art of Visualization 

It may be helpful to think of visualization like you would meal planning for the week. Before the week begins, you have thought of the meals you would like to prepare. From those thoughts, you have made a plan for which meal your family will have each night, and then gathered the ingredients necessary for those meals. While, you may end up changing plans last minute (somehow we always end up eating out on the night I plan to make homemade chicken nuggets!), the plan is in motion, and will happen more or less as you decided. 

Why Do We Visualize? 

Before our plans and goals are manifested physically, they come to life spiritually. 

Instead of limiting your future plans to schedules, meetings, and deadlines, take the time to visualize HOW you want to show up each day. When we set our intentions for the next day, we can start shaping the way we want our lives to look, before the next day even unfolds. 

“Being proactive is the whole point of visualization... if you are always in the state of reaction, you are never allowing yourself to show up authentically” - Trisha Peterson (4:40 - 5:04)

We visualize because it helps us be proactive rather than reactive. You don’t have to wait for your life to just happen. When we take charge, and visualize the way we want life to look, we have the power to manifest those things to achieve the outcome we desire. 

When we take the time to visualize the things we desire to happen, we help our subconscious get in sync, to start manifesting our goals.

Some Ways to Visualize 

Sit and Meditate - When I wanted the house in the mountains I spent every night going to sleep and thinking about that house. This works best when you play soft music in the background because it helps to break down the barriers between the conscious and the subconscious. 

Vision Boards - Find the images that represent the goals you’re reaching for. Is it a car, a house, a relationship? Maybe you are ready to take it up a level in your business, or be on the stage at next year’s convention. Find the pictures to represent those dreams, and put that board in a place you will see it every single day. 

Morning Formula - The Morning Formula, or Magic Morning, is a routine to be performed, you guessed it, every morning. Write out what who you are, who you are becoming, and what you want your life to look like, and this is how I feel. Write the achievements you want to accomplish as if they have already happened.

 An easy way to implement this process into your day is to record yourself reading this list and then listen to it each morning as you get ready! 

“How are you showing up in your life? Are you going through the motions and hoping for the best, or are you setting out a plan and actually working towards something better?” 

- Trisha Peterson (14:35-14:53)

Dig In to the Details. 

One of the most important details to remember about visualization is the importance of detail. Your brain can go through the motion of thinking about the dreams that you want to accomplish, but it doesn’t shift to bring it into reality until you think about the details. Your subconscious is ALL about the details. 

If you dream of walking across the stage at next year’s convention, start visualizing every single detail of that experience. What are you wearing? Who is with you? What does the stage look like? How are you feeling? How will you do your makeup? The more detail the better. Utilize all of your senses to help your subconscious become aligned. 

This week ... 

Pick one goal you want to start visualizing. Then, pick a method you’ll use to help you make this goal a reality. It can be helpful, if you are just getting started with this process, to pick a couple of different methods to discover what works best for you.  

Take charge of the goals in your life. Visualization can be such a helpful tool to help you get excited about those dreams you have, and help to bring them to pass. It’s time to start dreaming! 

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you’re trying to save time, especially during the summer, it all starts with planning.”

Brooke Elder (15:02 - 15:10)

How to manage your business when the season proves crazy.

Are you ready for summer madness?

Whether you are a mom with kids ready to get out in the sun, or a school teacher with nothing but a desire to drink a (well-deserved) margarita, summer can be a really hard season for productivity. The eight to nine-week period has the potential to stall the growth of your network marketing business. Stay on track by implementing these three systems and maintaining momentum all year long!

“Being a couple of months ahead of the curve is ideal… a lot of people try to wait until the last minute to take advantage of holiday promotions.”

 - Chelsea Lewis (16:08 - 16:41)

Here are some systems that will help keep you on track through the summer.

1. Customer Relationship Management for Customer Follow-Up. Customer Relationship Management (CRM) is a business strategy to manage the relationship between you and your customer. The goal is to track purchases, customers’ buying preferences, and send automated emails when they run out of a product. This could be as simple as keeping a record in your address book next to their name or using an online outline like Social Tenacity’s free one here! CRM is such an easy way for you to retain existing clientele and increase profitability for your business.
2. Automated Team Training. This is not as hard as you think! With the availability of Facebook Live, you can host live trainings once a week through your Facebook group. There is also a new feature for Facebook groups called “Units.” It allows you to organize content into courses or posts by topic. Not big into Facebook? Then consider email sequencing training. Whatever you choose, make sure to manage your entire team in one place. Find what works best for you!
3. A Yearly Plan. We understand the amount of work a network marketer has. A well-constructed plan for the entire year will ease the load. Sit down and brainstorm a theme for each month. Then put together three-months worth of content to stay ahead of the curve. It’s best to batch and schedule posts to keep you within one frame of mind. Not sure what to say or push? Think about what would be most helpful for your customers? Focus on their needs to plot valuable topics of discussion and relevant products.

“Plan what you’re going to do. Everything is so much easier when you have direction.” - Brooke Elder (17:16 - 17:21)

If you’re reading this and already pulling your hair out mid-July, then it’s time to start planning at least for the coming fall. Summer doesn’t have to be so worry filled. It’s possible to enjoy the season and stay productive in your network marketing business.

This week, aim to choose just one system you can implement or teach your team for business clarity and mental sanity. It’ll make your life easier and the coming months smoother. Then you can relax in the sun with the confidence your business is right on track no matter the season!

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
• In case you didn’t catch it above, we have a free CRM outline for you at www.socialtenacity.com/crm.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“You need highs and lows to create harmony and make a beautiful life. You need both of them to play together.”

Trisha Peterson (2:55-3:05)

We seem to always want the highs in life while avoiding the lows. The truth is, you need both. Without the lows, you can never really appreciate the highs. Going through the highs and lows in life lets you have a well-rounded and more fulfilling life. 

The lows are actually where we learn the most important lessons. When we’re in the lows, we learn how to get to the highs. Like a symphony orchestra where many instruments create harmony, highs and lows work together to create beautiful music in your own life. 

“We always went to be on the high… where we feel good and life is beautiful. But it’s because we go through the lows that we get to appreciate the highs.” - Trisha Peterson (1:41-1:57)

For working moms, summer can be a season of lots of highs and fewer lows. Summer can give you more time and space to enjoy with your family. But having so many highs can magnify the lows. We’re much more aware of them, and we can often feel like enjoying the high of spending time with our children leads to the lows we feel when we’re not working on our business. In order to navigate the “momentum rhythm,” we need to remember to take the necessary steps to keep our work life in order and thriving. 

Creating a Magic Morning Routine 

The right morning routine lets you start each day with a positive outlook. Every day should begin with your goals in mind and a clear vision of where you’re headed. This helps you move forward with intention while balancing all the areas of your life that require your time, attention, and energy. In fact, when things change in our lives, the first things that typically fall by the wayside are the very things we need to fill ourselves up. For many women, it’s their morning routine. Creating a morning routine creates an opportunity to ask yourself, “What do I need to fill my cup?” When you start your morning with a full cup, you’re more able to share with others and do all the things that make your life great. 

“It’s a cycle. You’re going to have highs and lows. But know that those highs are coming. And when you’re in the highs, enjoy them.” - Brooke Elder (11:24-11:35)

We often let our cups go empty. Instead, we need to use our morning routines to fill ourselves up so we can give more from the overflow. When you have a magic morning routine in place, you’re in a position to always be giving to others while restoring your sense of purpose. You can give from a healthier place, which benefits you and those you love. The highs and lows are just a natural cycle. When we’re enjoying the highs, we need to be aware of the lows. This lets us truly appreciate the highs while using the lows to make us better in everything we do. 

This week, your goal is to create a magic morning routine so that you can create magic every day. When you do this, you can lift yourself and those around you even higher. You create more magic in your life, have a new perspective, and the lows don’t feel as low as you think they are. When you start to create magic moments throughout your day, your cup is always being filled, and you can always be in a place to give to others. 

How to get involved

• Get your Magic Morning Routine Outline by visiting www.socialtenacity.com/magicmorning
• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you surround yourself with so many like-minded people that are so positive, it creates such a radiance in yourself that you cannot help but leave a better person.”

Alice (2:22 - 2:38)

Events are the perfect place to get re-energized.

It’s event season, which is excellent news! If you’re feeling a bit burned out from all the meetings, home parties, and product launches, a company event is a perfect place to get re-energized. 

At the convention, you’ll get to hear success stories from people that were once right where you are, and you’ll make a ton of new connections and friendships that you’ll motivate you to take your business to the next level.

“To benefit from the people at the event who are successful and want to make an impact in the world, you’ll have to make an effort to connect with them.” - Alice (5:17 - 5:41)

Unfortunately, that enthusiasm often fades away when you leave the event and get back to your regular life. But it doesn’t have to be that way. Let’s look at three simple tips to help you sustain momentum after you leave the convention.

3 Tips to Help You Sustain Momentum After a Convention

Create a Vision for Your Next Event - Conferences are inspiring. You’ll learn a lot of new information, hear many stories, and you’ll probably feel excited about what’s possible in your business. One of the best ways to ensure that you stay excited post-event is to write down your vision for where you want your business to be by the time the next event comes around.

Connect with Others at the Event - There will be people attending the conference that have accomplished what you’ve envisioned for your business. They tend to have a giving heart and - more than likely - they’ll be very willing to help you with tips and tools to grow your business. But you have to make an effort to connect with them. At the end of the day, don’t simply head back to your room. Instead, seek out other business owners and create a connection with them.

Get Started Right Away - You’re probably going to take some notes at the conference that are full of wisdom and tips to propel your business. Don’t let them go to waste as they sit on your desk and you promise yourself you’ll get to them tomorrow. Start implementing what you’ve learned right away. If you have some downtime on your way home, either at the airport or on the road, that’s the perfect time to start booking some meetings, scheduling home parties, or making a plan to follow up with the connections you’ve just made.

“Before you attend a live event, make a plan for how you are going to take the information you learn there and use it to grow your business.” - Brooke Elder (14:52 - 15:01)

This week, come up with a plan for how you’re going to utilize all the information you’ve learned, the stories you’ve heard, and the connections you’ve made at your upcoming event to take your business to the next level by the time the next one comes around.

Events are incredible resources, don’t let yours go to waste. Let it be a driving force in the momentum that will keep your business moving forward, even in the crazy hectic summer months. 

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“The people that you’re connected with, the ones you have conversations with online, they care about you, not any particular product.”

Sean (4:52 - 5:01)

This week we’re joined by Sean, an expert when it comes to selling on social media through powerful messaging that connects with the audience.

Use intentional stories to connect with your audience. Stay away from mosquito marketing. 

Network marketers love sharing new products that are launched by their companies. They are often instructed to go out and create as much buzz around the latest launch as possible. They make social media posts, they promote to their friends and family, and they just try to sell, sell, and sell.

Unfortunately, this aggressive push of the product by every active consultant in the company typically ends up having the opposite effect. It creates what can be described as mosquito marketing. People feel swarmed by the product pitch, and they start “swatting” them away. Just like mosquitoes, some of these pitches might get lucky, but most of them end up nowhere. 

Luckily, there is a much more effective way, as we’ll discuss below.

The key to a successful product - pitch YOU!

Instead of blindly grabbing whatever marketing material your company provides you, be more intentional with your messaging. Yes, the product might be amazing and have great results, but the people that you’re reaching are connected to you. They care about your story surrounding the product more than a list of features and benefits. They’d respond better to a story about how you used the product and how it helped you solve a problem. 

“If your company comes up with a new product, instead of promoting it immediately, try it first and get your own experience to see what it does for you.  Then, when you do start talking about it, you’ll have a story to tell, instead of just pitching a product.” 

- Brooke (6:49 - 7:06)

Think about it like when your friend recommends a restaurant for you. You’re a lot more likely to listen to your friend than reviews written by strangers online. Similarly, when you connect your story as you’re promoting a new product, your audience will be more open to listening. 

One of the key elements to creating a story around the product is explaining how it made you feel or how it solved an inner problem.

What inner and outer problems does your product solve?

Every outer challenge you face has an inner counterpart, which is really at the core of the issue. For example, if your makeup doesn’t achieve the results you want, that’s the outer problem. The inner problem might be that when your makeup doesn’t work like you want it to, you don’t feel as confident as you’d like. So, what you really want is to feel more confident, and you think better make-up will help you get there.

When you promote products, touch on both the inner and outer problems. The best way to do that is to try the product for yourself and keep a note of all the external problem it solves, and the feeling you get internally because of those results. Then, include those points in your messaging.

“Regardless of what the product is, the outer benefit is always tied to an internal problem - something you're feeling on the inside.” 

- Sean (8:30 - 8:43)

This week, make it your goal to create a story post. Take one product, jot down all the inner and outer problems that are involved and how it solved them. If you consistently follow the guidelines mentioned above, you’ll be well on your way towards social media selling stardom.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When marketers try to communicate their “why,” they’re often at a loss for words because they’re trying to get it right. But it isn’t about getting it right, it’s about finding what’s connected to who you are.”

Nicole Easton (2:39 - 2:58)

Why You Need to Create an Authentic Message

If you’ve been in network marketing for any length of time, you’ve probably been asked to think about your “why” when creating a message to connect with your audience and your prospects. The problem many marketers run into when creating their message is that they immediately start talking about their product and opportunity. They try to get it “right,” but they’re at a loss for words and they find that they’re not connecting with their real story.

It isn’t about getting it right. It’s about the story that is connected to who you are and the impact that you want to have through your business. It’s about connecting to how you’re created and your unique strengths. The closer your message is to your story, the more significant your impact will be, and you’ll be able to create an authentic and purpose-driven business.

“The closer you get to who you are and how you’re created in your strengths, the clearer your messaging will be, and the bigger the impact you’re going to have.” - Nicole Easton (2:59 - 3:08)

3 Tips for Crafting a Compelling Message

Here are a few things to keep in mind when creating an authentic message to connect with your audience.

Find Your  Hidden Strengths - We’ve all had to overcome difficult situations in our lives at one point or another. Hidden in these difficulties are compelling stories that you can use in your message to connect with your audience at an emotional level. Maybe there are things in your past that didn’t turn out the way you wanted, and you had to re-imagine your life and your priorities. When people learn about such aspects of your story, they’ll see you as more than merely a marketer, and they’ll be more likely to join you on your mission.

Connect the Outer with the Inner - Marketers often tend to focus solely on external problems. For example, they might try to focus on their audience’s issues around money, looks, lifestyle, etc. But they might ignore the emotional issues that are the real cause of the outer symptoms. For example, as a network marketer, your problem might be that you’re uncomfortable talking to your friends and family about your business. However, the real inner issue is that you feel inauthentic when you do it. Try to dig into your inner self and find out what really drives you as you’re creating your message.

Speak the Language of Your Audience - When your audience reads your message, you want them to feel as if you’re speaking directly to them. Once you know your avatar, you can do some market research to learn about their problems and the way they express themselves. Equipped with that knowledge, you can craft your message to reflect their language and tone.

“You have to do the inner work and figure out how you're going to communicate your opportunity in a way that resonates with your audience emotionally.” - Brooke Elder (8:59 -9:10)

The foundations of fantastic marketing are learning about your audience, crafting an authentic message that reflects the real you, and communicating it in a way that speaks to your audience.

Your challenge for this week is to assess your inner and outer traits, and find the strengths hidden in your story. 

You have a movement that is worth following. It’s time to get your message to align with who YOU are so that your clients, customers, family, and friends can get on board. 

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Take your strengths and ask yourself, ‘How can I play to these in my business?’”

Brooke Elder (10:01-10:05; 10:41-10:44)

Your strengths are those characteristics about you that make you great. When you know your strengths and develop your business around what makes you great, you will be amazed at the impact you will have.

Melissa Campbell is our in-house strengths professional. She helps all our clients find their strengths and know how to make them the heart of their business.

“When we find out the talents that are truly authentic and work on those, it makes everything about us feel more genuine and more authentic.”  -Melissa Campbell (1:51-2:05)

We often don’t recognize our strengths because they come so easily and automatically to us. Or, we don’t recognize them as good characteristics because others have reacted to them because they are “different.” Some of us struggle with talent envy. We see the desirable traits of others and try to emulate them. Often, we end up working on our weaknesses rather than focusing on our strengths.

How to Discover Your Strengths

Professional assessments can be so valuable in helping us assess our strengths and refocus our energy towards the areas of our lives that are waiting to flourish. There are two different strengths-finding tests we strongly recommend.

The CliftonStrengths Assessment

This assessment finds the way you naturally think, feel, and act and gives you your top areas of talent. When you work on those areas of talent they can become strengths. With knowledge, skill, and practice, you can take those areas of talent and build them into something that is amazing.

To take the test, you can buy the book StrengthsFinder 2.0 on Amazon for $15 which includes a coupon code to redeem for the test on their website. Or, you can go directly to their website to take the test for $20.

The VA Institute Character Strengths Survey

This survey is a simple self-assessment that helps you understand your core characteristics. Melissa prefers StrengthFinder because of how in-depth it goes. But if you want something free, the VA Institute Survey is the next best thing.

“When you work at something you’re already good at, you’re going to be more successful. Rather than taking your weakness up to a point where it would be somebody else’s talent, focus on your strength and the sky will be the limit to how much you can improve and the impact you will have.”  -Melissa Campbell (4:24-4:41)

Once you know your strengths, you’ll also realize what you’re not good at. Instead of trying to be good at those things you’re not, find people to join your team who have those strengths. Intentional delegation is key to creating synergy within your team.

Your aim in your business this week is to have each person on your team take the strengths test and then discuss it together. 

Knowing the strengths of each person will bring unity to your team. It removes animosity and helps you understand each other better. Discuss with your team how you can use your individualized strengths to work together. A strong team is one that focuses on the strengths of each other. It’s time to stop focusing on your weaknesses and let your strengths push you forward towards the impact YOU were meant to make in this world!

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!