Align Your True North

“Effective marketing is about knowing what people need.”

-NiCole Easton (3:46 - 3:50)Brooke Elder & NiCole EastonAuthentic Influencer Podcast

Remove your blindfold in online marketing.

Marketing online can be rocky ground. One wrong remark misread as annoying or distasteful, has the potential to discredit your business and your name. But so many business owners continually “copy and paste” their pitches on social media. There is a much better way to gain attention and reach buyers authentically. Instead of getting caught in the trap of assumption, and running the risk of insulting your target market, start selling authentically.

Have you noticed the new trend of “before and after” or “buy one get one free” gimmicks that have been on the rise over the last couple of years? There’s a good chance you have posted at least one. It’s ok. But it’s time to stop it. We hate to break it to you, but there’s a reason that no one likes or comments on those posts. The fact is, no one cares. Those posts have no real influence or impact so ever, and there is little to no return on investment. They are buried in the Facebook graveyard along with all your hard efforts in pulling together the perfect material. Quit wasting your time by assuming who needs your product and start investing your energy researching who actually wants it.

“How do you talk about your product without being like everybody else? Make your offer interesting.” - Brooke Elder (8:50)  

As a multi-level marketer, the object is to stand out from all the others who sell the same products. This is common sense but can feel so difficult at times. How do we do it? Think outside the box. Spice up your packaging with additional products and goodies. For example, if your product is a scented candle consider including a free car freshener in packaging. Or, if your product is a supplement, consider pairing with a free meal plan. Everyone likes a free add-on!

Another potential way to augment your product is to start taking advantage of PLR. Private Label Rights is one of the most overlooked options in online marketing. After purchasing rights, you gain access to a collection of incredible resources including Ebooks, graphics, and templates that relate to your product. PLR was created to help business owners like you save time and generate income quickly. While this has been such a valuable resource for some business owners, it is important to do adequate research to make sure it is a good fit before investing.

Market research is your new best friend.

Collect data through market research before actually posting, pitching or making any new big moves. Remember, you want to stop assuming and start attracting the right people for your product. Begin with a simple question on Facebook asking if there is any interest for your uniquely packaged product or idea. Be sure to ask specific open-ended questions and read feedback intentionally to gain information. Don’t use this as an opportunity to pounce on anyone! The sales will come. The focus of market research is to create a discussion for positive interaction. It may even be helpful to begin with the statement “I am doing market research.” Then, ask others to participate with the question “What is the hardest thing about…” segueing into whatever problem your product or business solves. The results will be insightful in recognizing potential buyers and assessing whether or not your original idea is workable.

“Do the research. Figure out what works… instead of putting ad spend behind your idea to ‘just see.’ ‘Just see’ marketing never works.”  - Brooke Elder (19:42)

Large corporations like McDonald's take an idea, go to the drawing boards and spend millions of dollars investing in market research. They wait for positive results from the research before investing millions more into product development. While they pour exorbitant amounts of money into products that may not even work, we are teaching you how to do all these steps for free! Focus on one product or idea, and find out if it is desired by your target market. Then, you can be confident to move ahead with marketing, knowing you have taken the necessary steps to stand out from others in your field. While others will be selling the same product, and may have put in their own energy doing strong market research, they will be approaching from a different avenue. There is no need to panic. The beauty in online marketing is there is always a new angle.

This week in your business start small with some market research. Ask your audience if they would be interested in something you have to offer. Put a new spin on the product and package you sell. Remember, results require elbow grease and effort. Do the work to find who you can best serve to reach success.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you can turn your difficulties and hardships into purpose and reason, that is when your entire business will change.” - NiCole Easton (4:33 - 4:40)Brooke Elder & NiCole EastonAuthentic Influencer Podcast

Your Story is Your Greatest Point of Connection

We tend to think of stories as something that exists in books, movies, and fairytales. But stories are all around us and within each one of us. Your story can be a powerful tool that allows you to connect with other people on an emotional level. The challenge is to communicate your story in a way that resonates with your audience. It can be tempting to adapt or create a narrative that you think will best fit your business. However, being authentic is the best way to develop strong connections with others. People are almost always more interested in you as a person than in the products that you’re promoting.

“When you’re clear on the impact that you want to have, and it becomes your passion, that is when you’re going to be able to build a business that you love and is successful.”

- Brooke Elder (6:55 - 7:12)

When it comes to crafting your story, vulnerability is critical. It can be challenging to have the courage to be transparent, especially to strangers. But the more you open up emotionally, the easier it is for others to see you as a human being instead of a marketer. People that resonate with your story will connect with you emotionally, and they’ll see you as one of them. Instead of simply joining a business team, they’re supporting you in your mission, and the business becomes a vehicle to support that mission.

The things in your life that you’ve experienced, overcome, and achieved will shape your story. If you allow them, they can be a powerful tool to give clarity on your mission and purpose and will be the fuel that helps your business thrive.

How to Craft a Story that Speaks to Your Target Audience

Begin by writing your story in the first person. Get it down on paper. Then read it from the perspective of the person you’re trying to reach with your story. With that frame of reference in mind, rewrite your story in a way that will make it most impactful to your ideal reader.

In order to shape your story into a dynamic tool to reach others, it is important to have clarity on who you’re trying to help, and how. Do some market research to uncover some of the biggest struggles people in your audience are facing. Then craft your story and message with the intention to help those people. Remember, you are not the hero of your story, but the person you’re helping is. Your message will lead your prospects to get on board with your business, which is the vehicle you’re using to guide them to their victory.

“The joy that you will experience helping someone else succeed is way better than anything that you could ever accomplish for yourself.” - Brooke Elder (12:08 - 12:14)

When you communicate your story effectively, you can turn your hardships into your biggest victories. Whatever you’ve been through, chances are, there are many others are going through similar challenges. When you share your experience, and how you’ve overcome, you give hope.

This week, take some time to write out your story. You have a message full of hope and inspiration, and a mission to help others find their way to success, freedom, and health. Turn that mess into a message and help others build a business that makes a positive impact in this world.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When you can see people as people, they are going to want to be a part of what you have.”

-Brooke (15:16 - 15:28) Brooke Elder & NiCole EastonAuthentic Influencer Podcast

Are you stinking up the place?

No one likes getting mass emails where their name sits in the middle of a list sardined between 20 other contacts. You know the ones we are referring to. The opening introduction oozes pyramid scheme, reading something like, “you don’t want to miss out on this super opportunity.” Chances are you don’t even get past the first paragraph, maybe not even the subject line, before dragging that email straight to the trash. Was it something they wrote? Or something they insinuated? Are you possibly being offensive in your own business without even realizing it?

There are two types of offenders in this world: the finger pointers and the silent but deadlies. Both are catastrophic characters in the world of sales. Your approach has the potential to make or break, or worse, totally offend the person on the other end. For example, if you are trying to sell a product in weight loss, would you confront a heavy set woman and excitedly exclaim you have the answer to all of her problems? Hopefully not. Why? Because there is a danger in what is not publicly said when pitching a sale - insinuation. In this case, all that woman hears is you think they are fat. You must approach a buyer as a person before you approach them as a buyer. Educate yourself by authentically reaching out to avoid being offensive.

“We need to invest in people before we start accusing them of needing something.” -NiCole Easton (6:19 - 6:24)

Never make suggestions to a person or a problem you have no clue about. The objective in sales is to empower and inform, not degrade and belittle. Keep in mind, if a person is struggling with something, they have probably already exhausted a whole list of other methods. They are most likely highly disappointed and weary to experiment with the next promised miracle. However, if you genuinely believe you can help them, consider doing so by giving your product or service free of charge.

By removing any pressure of a trial and hidden fees, you stand out as an individual who is unwilling to capitalize on another’s misfortune. People are attracted to a saleswoman whose belief in the product outweighs the desire for a commission. If that person continues to show interest, you are in. However, it is crucial to wait for a response before pouncing, and be particular in your wording.

Stay clear of the Kool-Aid.

Don’t let excitement cloud your judgment and lead you to believe that your product is the solution to every problem. Pull your overzealous self in by narrowing down who you want to help and the one issue that your heart goes after. Create the ideal target that receives your full attention, and offer support by sharing your personal experience. It is much more inspiring to hear a story of success, instead of being tossed a pamphlet of nameless anecdotes, and promised results. Refuse to be conditioned and trained as a walking billboard. You are better than that.

“Don’t be the street performer. Be the front row tickets of the stadium, amazing concert. Be that.” -NiCole Easton (14:04 - 14:16)

To be a successful saleswoman you must embrace and applaud individualism. One size does not fit all. No two buyers are the same. Before assuming anything, ask questions that dig deep to engage with every unique potential buyer authentically. Let them get a feel for you and you for them. Stay mindful in your approach and rejoice in the challenge to adapt. Get comfortable by first engaging and selling to like-minded individuals. Then, over time, challenge yourself to branch out.

Remember, these are people you are talking to with hopes, dreams, and fears. Do not be afraid to wear your heart on your sleeve. Letting others see you authentically will quiet their suspicions that you are only after a sale. Validate that you care with a desire to be fully present in the front row seats.

As you examine your business this week, ask yourself the question, “Is there something I need to change in my approach?” If you have already begun to implement change, we would love to hear about your progress.

Always be aware. Stay fully engaged. Never be a stinker.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation or learn more of our upcoming workshop, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“The best things that can happen in your business are the things that you should’ve kept doing that you quit too soon.”

The idea that entrepreneurs have to go it alone is one of the biggest misbeliefs that cause business owners to struggle in achieving their goals. But looking at what other successful entrepreneurs are doing can help you see what might work in your own business.

Productivity and innovation are two things you need to overcome obstacles and grow your business. Learning how to get things done and creating new ways to build your business gives you a fail-proof process for growth. When you align yourself with other high achievers, you stay productive and focused on the things that produce results.

“Innovation is looking at what’s working and seeing how you can make it better.” - Brooke Elder (13:07-13:15)

Too many people quit when things aren’t working in their business. They try something once and give up when it doesn’t work. Having someone to give you an outsider’s perspective keeps you from making this costly mistake. They help you decide when you should hit the gas or slam on the brakes. Knowing when to keep going and when to quit can be one of the hardest decisions you face as a business owner.

Improving productivity and innovation in your business requires you to think outside the box. Even if what you’re doing isn’t working, you need to ask yourself why it isn’t working. This is key to uncovering new strategies that produce income, increase engagement, and spread your marketing message.

Getting Outside of the Box

Many entrepreneurs think they lack the creativity to be innovative. However, simply looking at what other people in your network are doing is an easy way to find new ideas that produce results. You have to get outside of the box first before you can begin thinking outside of it. Something that might be normal in your own business may be innovative to someone else’s. So you can learn from the innovation of others to improve your business results as well.

Innovation comes from looking at what’s working and figuring out how you can make it better. If you’re struggling to build something, look at someone else’s proven model. They’ve already blazed a successful trial, and you can follow that same path to your advantage.

“Behind every great business is innovation and action.” - Nicole Easton (25:53-25:58)

Fostering creativity can be as easy as taking the time to quietly sit with your own thoughts. Many business owners are amazed at the number of new ideas that come to them when they sit still, go for a quiet walk, or just give themselves time to think. Innovation is a direct result of inspiration. But you have to create the environment for that inspiration to arrive or you’ll never innovate the work you do.

You can increase productivity and grow your business by getting the inspiration you need to innovate new marketing strategies. Once you identify these strategies, take action and repeat it for 30 days. If it’s still not working, then go back to the drawing board. Consistency is key, but you must also give your actions momentum and intention. Successful businesses are built on innovation and action. If you apply these principles in your business, you’ll quickly see results and achieve the success you’re after.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“You can learn every strategy, but if you don't have the right mindset and you don't know where you're going, your business is not going anywhere.” - Brooke Elder (3:15)Brooke Elder & NiCole EastonAuthentic Influencer Podcast

Setting yourself up for success means starting with the right mindset.

As you're working towards any goal, it's helpful to seek out great examples of people around you who are living the dream. If you're striving to be an Authentic Influencer, isolating the traits and habits that make others genuine and impactful is an excellent way to begin codifying the process and building your roadmap to authentic influence.

The first step on that road, no matter where you’re headed, is checking your mindset. Your success depends on your ability to cultivate an entrepreneurial mindset - it's often said that the right mindset makes up 90% of success. All the trendy strategies and tactics in the world won't get you where you want to go if you don't have the right mindset and a sense of direction towards your goals. In the end, the idea is to enable yourself to build a business that is sustainable and profitable.

“People are only going to believe in what you do if you believe in what you do.” - NiCole Easton. (12:32)

There are a few key characteristics that define the “right” mindset.

• Tenacity. This means having the perseverance to continue on even when your initial efforts don't work out. When you fall short, step back, analyze what happened, and adjust accordingly as you go forward.

• Grit. Grit is the ability to stick with what you're doing long enough to find out if it's going to work. Grit requires both discipline and consistency, even when you're not sure of the outcome.

• Confidence. Consistency builds confidence like nothing else. When you know you can show up and put the work in to get where you're going, you gain confidence in yourself and your abilities, and confidence is contagious. When you feel confident in yourself, others will too. In fact, the way people perceive you has a lot to do with how you present yourself. If you happen to be someone who struggles with confidence around other people, ground your efforts in whatever it is that makes you, “you.” Simply putting yourself in a position to interact with the rest of the world is an excellent start - but whatever it is you choose, remember, authenticity is what we aim for.

• Visualization. Visualizing what you want your life to look like is a fun practice, but it is so much more. Taking the time to visualize your ideal future helps your subconscious map out the way forward. When you get a clear mental picture of the things you want your brain will recognize the disconnect between those things, and the way life is now.

Adjusting your mindset can be a joyful process. At the end of the day, it's all about choosing your destination and then enjoying the journey.

“Without a goal in mind, you can get a lot of work done without any place to go.” - NiCole Easton. (21:45)

This week, write a letter to yourself, pretending that it is December 31st of this year. Write about all the things you achieved and the goals you reached. Set lots of different goals in various areas of your life. Money goals, business goals, family or health goals, any kind you like. The more detail, the better. Put the letter away until that date rolls around, and then revisit it. You will be amazed at just how much you've accomplished. Starting with the right mindset will make all the difference.

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Authentic Influencer Podcast // EP25 Show Notes

EP25: The Trend Is... But It’s Not Going To Last

“Don’t go chasing something ‘new’  just because somebody is presenting it in a new way” - Nicole (12:13 - 12:17)

Do you find yourself being swept up in the temptation to scrap your current business and try something new? Maybe your business has lost the “new” feeling and you question whether or not this business is the best vehicle to get you to your goals. Or, perhaps you’ve heard about the hottest new direct sales company and you are experiencing some serious FOMO. While there is no shortage of tempting new trends, they don’t always pay off, and it’s crucial to examine why you’re feeling the urge to switch before making a decision.

“There are going to be challenging times that will push you because, in order for you to reach your goals, you have to stretch.” - Brooke (4:42 - 4:56)

If your primary reason for wanting to switch is that you think a new business will be easier, your best bet might be to stick to what you’re currently working on. In any business, you’ll reach a point where you’ll have to push past your current limits to achieve further growth by focusing on what you are trying to accomplish, and by taking consistent action.

To be successful in any aspect of your business, you need to focus. A great way to bring your business in alignment with your goals is to create a dynamic mission statement. When you carefully examine why you want the things you want, you’ll discover what really drives you. Your mission statement will protect you from chasing “shiny” new opportunities, and help you make decisions that are aligned with your purpose.

Taking consistent action is the other key to pushing past your limits. In the beginning, you’ll have to do the same things over and over again, even though you might not see any results. This is when a lot of people quit. However, if you stick with it long enough, you’ll start having success, and the results will flow. Part of being consistent is showing up for your business consistently, and doing so enthusiastically even when it may not feel like you have many reasons to do so.

“Be consistent and show up as if one thousand people are going to be doing it with you, even if it ends up being only you.” - Brooke (10:27 - 10:37)

What is one aspect of your business that you can focus on improving for the next thirty days? Once you decide what it is, every decision you make during that period needs to be aligned with that goal. At the end of the month, you'll be amazed to see how much focus really helps, and how far you end up going.

Some Topics we talk about in this episode:

• Introduction - 0:43
• Shiny Objects Don't Always Pay Off - 2:40
• Consistency is Key - 7:09
• Why You Need a Mission Statement - 13:35
• How to Balance Your Business and Family Life - 18:36
• The 30-Day Challenge - 20:10
• Wrap-up and Takeaways - 21:02

How to get involved

• If you need some direction to help move your business forward, check out the 7-day trial of our comprehensive mini-course membership for just $1.00 at www.socialtenacity.com/mastery.
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“I would call this servant leadership because people want to follow leaders, but you have to be willing to serve. I think this is the foundation of being an authentic influencer, is whether the arrows are pointing in or out.  ” Nicole Easton - 1:22

The way you speak to others about your work and its purpose will have an indelible impact on how they perceive you.

Most of us in the network marketing space understand this, if only because we have seen others reach out to their audience with a strong “me first” tone. Every offer or “opportunity” they present asks others to give of themselves with no benefit in return. This is “arrows-in” marketing. It exists to move the needle for the entrepreneur, to encourage sales or exposure for them with no thought of providing value for the prospect or client.

“It's not about you at all. It's not about your goal. It's all about how you can serve others and how you can look at their needs and how you can meet them.” Brooke Elder- 8:15

Unfortunately, this has become a widely accepted approach in online marketing. What its followers fail to realize, though, is that those messages paint a picture for everyone who sees them. Very quickly, the “arrows-in” entrepreneur loses credibility and trust with their audience, because everyone recognizes the self-serving nature at work.

The best marketers reach out with value and the will to serve others. Think of restaurants that run a promotion by offering a coupon, or the entrepreneur who gives value away for free, just from a desire to see their people move forward.

Ultimately, the difference is in priorities. The marketer who focuses their arrows inward might make a sale or two, or hit a short-term goal because their friends decided to help them out. But the person who markets with their arrows pointing out cultivates strong relationships and trust with their clients and prospects. Their method is sustainable and healthy.

In order to serve well, you have to have a sense of the needs your audience have. From that understanding, you can offer them a start, some help, or resources they need without requiring some sacrifice or effort on their part.

“Are you passionate enough about the product to be willing to spend and give away your time to help somebody, whether they buy it from you or not? If you're not that passionate about your product, you're selling the wrong product. ” Nicole Easton- 11:05

The best way to evaluate your style of marketing, and its ultimate intent, is to look at what you're selling. Do you care about it and believe in it enough to give away your time to someone who may not ever buy from you?

When you work from a place of passion, a service mindset comes naturally. You know you can help, and the value you provide, so you do it as often and as well as you can - plain and simple. And when you serve this way, the positive impact it has on your work and the lives you touch will amaze you, and continually remind you what you're working for.

Some Topics we talk about in this episode:

• Introduction - 0:54
• Arrows In vs Arrows Out - 1:45
• Marketing Your Character - 3:30
• Who Are You Serving? - 6:15
• Serving Selflessly - 10:30
• Your “Why” - 12:25
• Changing Your Business - 15:15
• Wrap-up and Takeaways - 16:45

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“There is a need for belongingness. So many people who make it to a high level of entrepreneurship do so before they find a place of belonging.” - NiCole (6:15)

If you’ve ever taken a psychology class, you have probably had at least an overview of Maslow’s Hierarchy of Needs. The basis of this theory is that we are all on a journey towards the top of the pyramid, self-actualization. Each quadrant contains needs that must be met in order to move up in the pyramid.

Learning how to apply Maslow’s principles to your marketing strategies can help you reach your ideal avatar, and avoid spammy messaging.

“If you’re not safe and secure in yourself, there is no way you can make friends and build self-esteem. ” - Brooke (8:04)

Often in our messaging, we are aiming too low. The heart of your movement is probably focused around bringing life-changing solutions! However, individuals who are stuck in the lowest level often have a difficult time seeing the light at the end of the tunnel. They are stuck in the identity of their suffering, and it will be challenging and nearly impossible to find individuals ready, able, and willing to make the investment needed to bring change.

Also, when you target individuals on the bottom of the pyramid, everyone above that level will stop listening, your message won’t apply to them. If instead, you focus your messaging towards those at the upper levels of your aim, you’ll catch others who are still in the lower quadrants.

https://www.simplypsychology.org/maslow.html

As you speak to the higher needs, you will challenge individuals in the lower quadrant to recognize the bigger goals and vision they have. They were made to be in the self-actualization quadrant, and you can help them get there. Help them identify their greater need, and they will rise to the occasion, meeting lower level quadrant needs as a byproduct.

“The brain is always looking for solutions for its need to survive or thrive.” - NiCole (11:58)

Your challenge this week is to take a look at Maslow’s Hierarchy of Needs and determine where your ideal client lies. What are their basic needs? Remember, it may be helpful to identify where they are, and then look at the next level up. Our goal is to help our customers and recruits move forward in growth and success.

Some Topics we talk about in this episode:

• Introduction - 0:45
• What is Maslow’s Hierarchy of Needs - 2:34
• The Danger of Aiming too Low - 5:45
• Helping People Move Up - 12:34
• Wrap-up and Takeaways - 20:23

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“You are not the hero of your story.” - Brooke (3:03)

In every great story, there is a hero who rises up to change the world with their unique set of superpowers. While the superhero takes the spotlight, behind the scenes you will almost always find a mentor or guide. The mentor is the one who helps shape the superhero, giving them sage wisdom and helping them find the tools necessary to save the day. Do you have someone in your life to help you get to the next level of your business? Many network marketers would name their upline as their mentor. However, your behavior directly affects their income, and there can be a tendency to offer a formulaic process that worked for the upline but may leave you exhausted and fighting burnout. Finding a mentor outside of your business is a crucial step in ensuring that you find business strategies that fit your unique set of gifts and skills.

“Finding a mentor is about more than getting to the top. It is about impacting, empowering, and changing the lives of the people who chose to be under your leadership.” - NiCole (22:48)

Ideally, a mentor will make a great deal of effort to invest into you as an individual and an entrepreneur. However, in the world of mentors, not every service is equal. It’s vital to vet the mentor and make sure that it will be a worthwhile investment.

There are a few markers to help you establish whether or not a mentor will be a valuable asset to your marketing journey.

• It is important that your mentor is at least a few steps ahead of you. In order for them to be a guide, they need to have a good view of where you should be headed.
• What results are they achieving with their other clients? While monetary results and other metrics are important, are they helping their mentees develop in a way that will give them long-lasting success apart from the mentor?
• With recent technological developments, the business world has evolved rapidly. Thus, it is also important to make sure they have recently achieved results in the digital world.
• Are they relatable? Is this individual someone you feel drawn to? A good fit will be an individual that you really want to follow.
• Finally, are they promising massive results in a short amount of time? If so, there’s a good chance their marketing tactics are spammy, and a not a good long-term solution for sustainable growth and success.

“Inauthenticity is exhausting, no matter the task. When you are authentic, you unleash your superpowers to the world to bring value and help people. It’s not exhausting pouring into people and seeing their lives change. That’s what authentic influencers do.” - Brooke (21:17)

Your challenge for this week is to find the best mentor for the current stage of your business. Finding a mentor is an investment, we know. However, you aren’t the only one who will be impacted by this investment. Everyone you work with - upline, recruits, and customers - will reap the benefits. When you are able to find someone to support you in your authentic way of doing business, you will have the ability to release your superpowers to the world, bring value, and help people. When you act authentically, you will find yourself empowered and energized.

Our goal is not to get you to invest in Social Tenacity, but for you to tap into your superpowers and find the right guide to help you get there. However, if you are interested in seeing if Social Tenacity would be a good fit, book a free consultation call at socialtenacity.com/schedule.

Some Topics we talk about in this episode:

• Introduction - 0:43
• The Importance of Hiring a Mentor - 3:12
• Not All Mentors Are Created Equal - 12:07
• How to Vet Your Mentor - 25:23
• Challenge for This Week - 30:22
• Wrap-up and Takeaways - 32:19

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“There is no great return on low-risk investments. If there isn’t risk involved, it’s not worth doing.” - NiCole

It’s time. It’s time to stop slipping into an employee mindset and playing it safe in your business. We have built up this idea in our minds that being successful means safety, leaning into dependability, and having trust in a “sure thing.” What if I told you that fulfillment and success wait on the other side of those scary leaps you need to make in your business? The trust you’re placing in your upline, in your network marketing company, in the product you sell, it could all come crashing down tomorrow. However, when you build security in yourself, instead of relying on the “safety” offered by others, there’s no need to fear any of that, because the world could topple, but you would stand tall.

“Leaders do not come from employee mindsets.” - Brooke

The first step towards fostering a sense of security in self is identifying whether you have an employee or entrepreneur mindset. Employees depend on others to guide the way to forward movement in their business. Entrepreneurs are consistently thinking about what they need to do to make their business successful. If you are constantly looking to your upline or your husband, or anyone else to tell you what to do next, you may be stuck in an employee mindset. If you want to become a leader in your industry, you have to stop relying on the check-lists other people are making for you.

Entrepreneurship is a risk, but it isn’t a gamble. The biggest accomplishments that yield the greatest results all come with the risk of failure. To avoid failure is to remain small and relatively ineffective. It can be scary to take the risks needed to build your business. However, when you begin to build security in yourself, the wheels could fall off of your business, but you’ll fail forward. Each failure becomes part of the foundation that will build your legacy as a leader.

This may seem counterintuitive but, to get out of an employee mindset, and build security in self, you may need someone to help. Find the dreamer in your life that will help you give shape to your goals. Dream about the future, and then reverse engineer the process. Entrepreneurs look towards the future and begin with the end in mind.

“You cannot expect to get very quick, sustainable results early on in your business. You’re going to build value and teach people what you’re about and build a brand, and that takes time.

Being an entrepreneur means you’re in it for the long haul. You’re okay with sacrificing instant results for long term success. It requires that you invest upfront.”

This week, take some time to reflect. Have you been operating from the mindset of an employee or an entrepreneur? Identify a small risk that you are willing to take. It may be scary, but this is the best way to begin to build confidence in yourself. Don’t hesitate. Take action quickly. And remember, you aren’t doing this alone. Join the Authentic Influencer group on Facebook, and surround yourself with a group of women who are growing security in self, and mustering the courage to take those risks. Find the “Episode in the Topic” section of the group and leave a comment sharing the risk you are taking to start moving from safety to security!

Some Topics we talk about in this episode:

• Introduction - 0:53
• The Difference Between an Employee and an Entrepreneur - 4:23
• Finding Futuristic - 11:13
• What is Required to Make the Shift? - 14:35
• How to Shift Your Mindset - 22:14
• Challenge for This Week - 24:34
• Wrap-up and Takeaways - 27:03

How to get involved

• If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!