Align Your True North

How to be Successful in Network Marketing without Recruiting

“Don't get it backwards. Start your business off on the right foot.”

Brooke Elder

In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting.

So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today because that’s what she sees in network marketing. She says that we kind of have this backwards. We think as soon as you join in that first month, you need to start getting recruits, and what's the problem with that? It really creates the blind leading the blind, and that is never a good situation. 

“We are told a lie when we first join network marketing, that the only way to really, really make good money is if we have a team.” - Brooke Elder.

With most companies you make 25-30% commission off of your own sales, but on your team, you make about two to maybe seven percent at most. Do you make more money if you sell $10,000 yourself, or if you and your team sell $10,000. You definitely make more money percentage wise on your own sales versus your teams.

So why don't we focus on creating a client attraction system, a customer attraction system. That's going to bring all of the people to us that are going to buy from us and then stay with us. If you provide good customer service and have attention to detail, your customers will be loyal to you and your brand.

Network companies and your uplines want you to recruit, but that’s not what is the best for you. The best thing for you is go and sell so you can really start making money.  Never rely on your income based off of what someone else does, all of that should be your bonus. You  need to have control over your customers, how many people you're bringing in, how you're bringing them in and the retention of those customers. That is how you should structure your business.

The first question that most people ask is, “how do I start attracting the right kind of customers?” You want to make sure that you're getting customers that want to continue to buy from you,  narrow down to the one person that you can help. This is something that Brooke does inside the Academy. She helps you to hone in your unique gifts, talents, and strengths and shows you how to then apply that to how you can help and serve people.

The next question that Brooke gets is “how are you able to keep that retention of your customers?” Brooke is all about automation and that's exactly what she shows you inside the Academy.  It has software where you can go in and say, okay, this person just bought this and then it will send emails out to them. Now you're not spending two or three hours a day calling people and asking them, you're doing it all through email and text messages, and it's all automated. 

“This is a very outside the box way of looking at how to build your network marketing business.” - Brooke Elder. 

If you want to learn more about the Academy and everything that Brooke offers, you can go to authenticinfluenceracademy.com. Find the fastest way to increase your commission checks, so that way you can start living the lifestyle you want. Then you have something to actually talk about when you are recruiting. So don't get it backwards.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

How to Increase Customer Retention

“It's not all about the sale. It's about the customer itself.”

Corie Diehl

In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for  22 years and has been doing sales most of her adult life.

Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct sales is what fuels her fire every day to kind of get out there and meet new customers.

“It is super important to set yourself apart from the next consultant.” - Corie Diehl.

Looking at stats in the network marketing industry show that only 10% of customers are going to buy from the same consultant again. So Corie has a lot of  ideas and things that she teaches her team on how to increase that customer retention.

Some of the ideas that she shares is putting a sample in with the order or a thank you note expressing your appreciation for supporting a small business.  Filling orders quickly and painlessly is also important. It comes down to just trying to make sure that you are super helpful. 

Another point that Corie stresses is to be super positive and willing to do whatever it takes to make them happy.  That way when your customer goes to another party they will think of the ease of ordering with you and want to  spend their money with that stylist that does the extra mile for them.

Corie also sends out subscription boxes to her customers. She works on giving  little extra gifts. She is always doing fun games in the VIP group. Those things are really huge in her opinion in terms of the retention and keeping people there.

Another huge thing in terms of customer retention is having a VIP group that is not all about sales, it is more of like a group where customers  know where they  can go to look to be positive and get great ideas. 

“If you make the experience more personal,  friendly and welcoming, then they're going to go to you rather than somewhere else.” - Corie Diehl

If you want to know more about Corie or get into her community through her VIP group that she has created, the best place to find her is on Facebook  at https://www.facebook.com/corie.diehl or her group https://www.facebook.com/groups/1855434798001446. She also has a website www.colorstreet.com/coriediehl.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

Creating real, authentic content that flows naturally from your body

“Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.”

Heather Quisel 

In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool.  She teaches organic and paid strategies and how to turn their profile into a magnet and to generate leads on autopilot. 

Heather was a preschool teacher, but like a lot of moms, she had children and wanted more time at home and all the flexibility and direct sales was a great place to do that. She took courses, hired coaches and id all the things that you should do when you take business seriously. At some point  she discovered that there was more for her in this world than direct sales. There was more she wanted to talk about, more she wanted to share, more she wanted to teach than just how to sell this package of products. She stumbled into the world of online marketing and click funnels and branding yourself. 

“The thing with network marketing is it's a beautiful thing because it's a one size fits all.” - Heather Quisel.

Anybody from any background can take it and do what they want with it. But the downside of it is it's a one size fits all. And if you're not careful, you sound like everybody else and that's where it's like, “well, I've heard this before, .” This is basically what your audience is thinking of, “It's not for me. I've heard it before everybody sounds the same.” And in sales and marketing and business, if you're not standing out. Somebody can buy something from you, but they're not going to be committed to you.

One of the biggest pieces of real estate on Facebook, (and it's the most critical written message that we could possibly put on the interwebs) is the bio or about section. When you nail it, people stick around, when you don't nail it, that's where you run into trouble. 

It comes down to who are you? What do you do? And what's in it for your customer. If someone is driving by, that's what they want to know, what can you do for them? While your profile is about you, it actually has nothing to do with you. It should have everything to do with how you help and serve your audience, but under the guise of you.

It is common when you start using social media you essentially make  commercial after commercial. That works to an extent, but it’s not fun or long lasting. So how do you actually attract people to you?  Heather suggests sharing a life experience or what you are learning or what you are good at.  

Heather teaches her clients that what we should be doing is focusing on building the platform. The platform is a mix between the social space that you're on, like Facebook or Instagram. It's a mixture of that with your voice. And that is what you speak about. That is who you are. That's not your company, it's who you are. 

“The best way to really build a following and a presence online is to share stuff from your own body. That one change can make all the difference.” - Heather Quisel

If you would like to connect with Heather, she is a Facebook girl and her personal profile is https://www.facebook.com/heatherquisel. You can also catch her  on Heather quizzle.com as well. And if you are somebody who's wanting to understand how that five point optimization works with your profile, you can go to https://go.heatherquisel.com/smchallenge-info.  She runs one of these each and every month to teach you the steps in that strategy.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

Don't Send another Copy and Paste Message

“You're doing people a disservice by messaging everybody.”

Brooke Elder

It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one. 

This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.”

“People do not love getting multiple spamming messages. ” - Brooke Elder.

Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not. 

She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we're supposed to do, because that is how you lose friends. 

To be successful in network marketing,  never chase people. It’s “this is what I have to offer. Here's the problem you have. Here's the solution. If you want it, I'm here.”

You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they're going to be like, Ooh, that's something that I really want. 

People just need to know if they have this problem, you have the solution, that's it. Then once they say, “Hey, I want that solution,” That's when you then can start talking to more about what the solution is and how it works for them and how it's going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one,  have anything to do with you. You're going to burn bridges and  lose relationships. But two, you are also giving your company a bad name and a bad taste in people's mouth. 

“This is the problem in network marketing and as authentic influencers we are here to fix it.” - Brooke Elder. 

Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

Have a Freedom Lifestyle through a personal brand

“When you build a brand, it doesn't matter what you're selling, it's you that people want to follow. ”

Julie Burke

In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it's about working less, profiting more and making an impact. 

Julie’s story began in 2012 when she stepped into the lovely world of network marketing as a franchise owner of a sandwich shop. She started this adventure thinking “I’m going to be my own boss,” and quickly learned that sixteen hour days did not make her the boss, it made me a slave to her business. After ten years she wanted to be home with her family, so she sold her franchises and entered into the world of network marketing.

“There is power in surrounding  yourself with good people that help to remind you of your vision and your dream.” - Julie Burke.

Julie’s vision was to be home with her child, raise him and just be able to have her own income coming into the house.  She jumped into a network marketing company with both feet because she loved the product and she  had that entrepreneurial spirit.

2016 is when she decided to really go online with network marketing. Back then it was home parties, events and three-way calls. That's how she built her business, hiding in the closet, doing three-way calls after three-way calls. Facebook was a different playing field back then.

She was seeing a lot of the spamming and cold messaging, so she started teaching branding and attraction marketing.  When you are creating you own brand one of the things is really just showing up and being unique. 

Storytelling is very engaging for people. Rather than just saying, “ here's my product, buy my product,” share your story on the product or other people's stories on the product or about the business and share testimonials. It’s just really showcasing results and being unique and making sure that you're in your own voice. 

So many network marketing companies go under and when that happens and you're left with nothing, especially if you have put all your heart and soul into building that business. We cannot control what these companies decide. If they want to change our commission structure, they're going to change our commission structure. If they want to take away products, they're going to take away products and they could be our favorite product, right. That we have zero control. We only have control over ourselves, our decisions and the choices that we made.  That’s why building your brand is so important.

“In network marketing you want to start building a brand and branch out. It is the stepping stone into becoming more of an entrepreneur.” - Julie Burke. 

Julie wants to help people be smart,  to help them build smart businesses and smart friends. If you would like to hear more from Julie you can always find her on Facebook, https://www.facebook.com/julie.burke711. She has a group  called Freedom Business Academy, https://www.facebook.com/groups/freedominsidersclub and her website is https://thefreedomdesigner.com/.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

TitleDitch the VIP Group and do this instead

“Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”

Bec Sadek

In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.

She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to,  she’d hit up everybody she knew and didn't have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business. 

“For years I had VIP groups and I would recreate them and try to figure out why aren't they working? ” - Bec Sadek.

Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You're posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don't really want to be there.

Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you're doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn't really work and it's because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I've got some really cool stories from other people that have used these products with great results. I'd love to share some of those with you. 

So rather than putting them in a group where they're just getting bombarded with sales posts, they're actually getting information about how this product can benefit them or how this opportunity will benefit them.

What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I've been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.

It's all about helping them and serving them where they're at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it's your choice of what you're going to do with it. 

“People overwhelmingly say that they stay on Facebook because of groups that they love.” - Who Said It. 

Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use.  If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at https://www.facebook.com/groups/leadershiplabwithbec

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

Why having a Clear vision Matters

“If you don’t have a clear vision of where you're going, you're not ever going to reach your goals.”

Brooke Elder

In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY? 

Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you want to go. If you don’t have a deep why it is easy to give up or quit when you run into obstacles or hard things. So this is why having a clear vision really matters. .

“Having a vision separates the people that are successful in reaching their goals and people who are not successful.” - Brooke Elder.

Brooke illustrates this in an example of going on a road trip from California to New York to visit the Statue of Liberty. What routes are we going to take to get there? How are we going to get there? What does gas cost on the way there and looking at, okay, well, are you going to drive straight through? ? Where are you going to stop? Where are you going to sleep? And what are you going eat along the way?

You need to answer those questions, because then when you're on the road, you get in your car, you're all excited. And you have something that breaks. Maybe your alternator goes out or you have a bad battery in your car. You have things that happen. You're not going to quit because you have another goal that's just right there. You're like, well, I just got to get this fixed because my plan is to stay here tonight. And so you're not looking at this big goal clear on the other side of the country that you have to hit, you are looking at, Oh, well, I just have to here, that's all. It makes it a lot easier to push through those hard things because you have a goal at the end.

So the vision is really, we have this long-term vision, but we know what's going to happen a month from now. We know we're going to be three months from now, six months from now, two years from now, 10 years from now, because all of those little things are the things that are going to lead up to that big vision so that makes it, so we're not just going to give up.

So how do you create a clear vision? You need to know where you're going and what's your end goal. Brooke tells about her why when she first started network marketing and the struggles that she had along the way. She thought she had a pretty good why, but it wasn't deep enough because she hit things that were hard and she ended up quitting.

Two years later she joined another network marketing company and really got down to that deeper why that really fueled her vision. Then it was really easy to get clear on all the things that had to happen in order for this vision to come true and then she could set the benchmarks. When you have the intention of this is where I'm going you can see the signs everywhere that are pointing you in the right direction. 

“It takes like seven times of asking why to really get to that deep, deep rooted of why it truly, truly is important to you.” - Brooke Elder

Brooke would love to hear from you and have you share your why. She has a Facebook group called the Authentic Influencer Marketing Facebook group, and it has about 14,000 network marketers to connect with and are there to help and support you. If you don't feel comfortable telling 14,000 people your why, tell someone because it creates this kind of accountability. 

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

How to make real connections through LinkedIn

“Humans naturally don't want to be sold to, but they do want to buy.”

Anne Stefanyk

In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web.  She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections.

Back in the day when we were able to go to conventions in person, we would make connections with people in the lunch line, by sitting next to them, or you would simply meet the people around you and be able to converse.  Now with COVID we have to find creative and authentic ways to connect with people.

“It's so important to first build that connection, then build that conversation and then when it's appropriate, then ask for the convert.” - Anne Stefanyk.

LinkedIn is such a good place because so many of us have been spammed on LinkedIn, so we know what not to do. Anne goes on to explain how to dig into the different elements of how to connect appropriately, how to converse appropriately and then how to leverage LinkedIn to actually convert.

So first off, with all businesses, you probably have a target persona. Somebody that you're most likely to sell to somebody who will buy what you're trying to sell. There's this element of “you don't want to spray and pray.” You really want to focus on who your target persona is, who is the buyer, and then look and use LinkedIn searches and filters to be able to find those folks.

Once they've connected, then you have room to create a bit of a dialogue. And this is again, before you even start talking about your product, you're just kind of talking about common pain points. That'll eventually lead you to talking about the product.

Sometimes some of these seeds that you plant in social media don't come to fruition right away, but with a lot of love and tenderness and consistency, then you'd be surprised of what pops up. It just requires a bit of like time-blocking and your calendar to make sure you get this type of intentional work done.

Another way you can leverage LinkedIn that is really authentic is to kind of piggyback on our friends. Once you start gaining LinkedIn connections you can see all their friends and then you can connect based on that and kind of leverage that social network. More often people are likely to connect with a cold LinkedIn request if you connect it to another human in their network.

“We can actually reach a larger group of people in a larger area through online networking . but authenticity is the key.” - Anne Stefanyk

If you would like to connect with Anne and get more ideas on how to use LinkedIn to build your business you can find her on LinkedIn at or on her company’s website. Just let her know that you heard her on this podcast because that's again an authentic connection.  https://www.linkedin.com/in/annestefanyk/

www.kanopistudios.com

.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

Lean into Fear to Become the Best Version of Yourself

“Every time I do that one thing that terrifies me, I never regret it.”

Amber Dorton

In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream.

Both Amber and her husband lost their jobs in the recession of 2009. Her husband found a job, but Amber struggled and finally decided to fall back on something she knew she was good at where she could work from home. She used her baking skills and took free classes at a local craft store and learned how to decorate wedding cakes. She discovered she had a natural talent that she could use to help make an income for her family.

“I want people to just believe in themselves, just try, just one step at a time.” - Amber Dorton

Amber took a job at a school where she was making money, had benefits and was able to raise their credit score. The downside to the job was she worked for someone who made her feel really bad about herself. She was just one of those people that was always going to find the negative. She would go to work everyday with a knot in her stomach and she felt horrible about herself. She became more and more insecure and hated the person she was turning into.

She started listening to podcasts during her commute to and from work.  That was the beginning of building her mindset and getting into a better place.  One of the things that turned things around for her was learning the importance of a morning routine and waking up a little earlier and doing some journaling. This change of mindset helped her become a more positive person.

In March of 2020 when COVID hit, the world as we knew it changed. Amber lost her job and joined a direct sales company so she could work from home. She felt that all the scripts and all the things that they were telling her to do made her feel disgusting. Then she discovered Social Tenacity and how to market authentically.

Amber stated that this program has changed her life and she wants people to just be brave, just be brave for that minute. Just do it because it does work.  

“You got to get out of your own way and just let it happen.” - Brooke Elder

If you want to reach out to Amber and find more about her amazing journey, you can find her on Facebook and Instagram. https://www.facebook.com/amber.dorton.96 and https://www.instagram.com/joinedatheart/.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

Mentioned in this episode:

Become a Member of the Ops Yacht Club

I've created a free community where we are posting job opportunities for people just like you!

How to get customers through Social Media Posts

“If we're putting all of this time and energy into creating posts for social media, we want them to work.”

Brooke Elder

Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically.

Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to reconstruct a more positive and intriguing post. 

“Whenever you’re doing any posts on Social Media you want to grab their attention and hook them in.” - Brooke Elder.

So what's the goal of a post, what's the motive, what's the goal? When you're going to craft a post to be able to achieve that goal, do it in a way that actually is going to get results.

Posts cannot be vague or broad, they need to be specific. It comes down to what is that one problem you solve, who is your avatar and what is your niche? 

You have to tell people what to do. You want to almost treat people like they're first graders. And it's not to say that the intelligence of  our audiences is on a first grade level. That's not it at all. It's just that we have so many things that are going on in our heads.

We need to interrupt the pattern of what we're doing on social media. Why do you go on social media, especially Facebook and Instagram. We don't go there to say, “Oh, I have a problem. I'm in a search for this to see if I can get some help with this.” That's not why people go on social media. They go on to see what their friends are doing and what they are  up to. Or it's like, “I’ve got 10 minutes. I don't know what else to do.” It's now become a habit because our phones are part of our lives. 

Strategy on Pinterest is a little bit different because you can create pins and things   that are on how to solve the problem, so you can be a little more direct.  On Facebook we have to think of ways that we can interrupt the pattern and it has to be about them.

“There's not any product that's out there that doesn't solve a problem.” - Brooke Elder. 

If you would like to learn more ways to reach customers in a more authentic, non-spammy way, join the other 14,000 network marketers in Brooke’s Facebook Group - Authentic Influencer Marketing.  Spam Squad episodes are every Friday.

How to get involved

• If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
• If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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