Best-selling author, investor and entrepreneur, Brian Ainsley Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding. We discuss with Brian his inspiring story and how his approach to a life, business and influence makes a difference for those he works with. Principles from the show: Authority marketing it a requirement in order to succeed in today’s market. There are opportunities to make money EVERYWHERE. Shifting your mindset is the most impactful place to place your efforts. Authority marketing is far more influential than SEO. Sometimes luck is a very real thing. Be ready to be lucky! How you view yourself effects everything around you. Visualization is truly powerful. DO it. Your fitness plays a massive role into your mindset and how you view yourself. When you see yourself success, you’re ready to be an authority. Micro-specialization is KEY to your authority market. Niche down. The people that you are meant to help might not be able to find you. Get better at your message. Write a book. It’s the new college degree. Resources Mentioned in this episode: Psycho-Cybernetics: Maxwell Maltz, MD Nuero Authority: Brian Ainsley Horn Any of Dan Kennedy’s work. AuthorityAlchemy.com BooksandFunnels.com NeuroAuthority.com SPONSORS: XR Nutrition is my newest sponsor and the answer I had been seeking in my health. They provide whole food vitamins that support the body on a cellular level. All plant based supplements that help you digest the necessary things to ensure your best health. Go to bp.xrnutrition.com and use rulesofsucccess20 a checkout for 20% your order. Gnarly Nutrition is where you find all that great, non-GMO nutrition based supplements that you hear about on this show. At GoGnarly.com the Coupon Code RulesofSuccess for 25% at check out. RulesofSuccess.com is where you can access the three pillars of any successful project: The right info. The right guidance. The right community. It all starts with my 12 Week Expansion Blueprint that you can access for FREE. You’ll also be given a chance to join our Private Facebook Community The Annex: Rules of Success starting at just $1. Join us!