In two new commercials that are part of its "We Drive It Like It Is" campaign, Edmunds spoofs some of the "tropes" you might find in a car commercial (i.e. rugged dude hauling lumber in a pickup, couple off-roading in an SUV campsite)as means to underscore some of the services it offers.

For instance, helping consumers find a car that meets their lifestyle, or appraise their current ride.

Edmunds vice president of marketing Alison Steinlauf Anziska joins the podcast to talk about these new spots and share how the company is utilizing newer media like connected TV to get its message across.