This episode's conversation focuses on the challenge of marketing in the geospatial industry. Steve draws upon the expertise of long-time friend Alistair Maclenen, CEO and founder of geo marketing consultancy Quarry One Eleven. Alistair and Steven reflect on common geospatial B2B marketing mistakes, but also successes. Alistair cites What3Words as an example of geospatial marketing success. The discussion moves on to marketing/positioning advice for geo start-ups, and book recommendations for further reading. Finally, Alistair muses about the need for experimentation in business models in the Earth Observation industry, including free distribution of data.

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