This episode is all about making the most of the incredible opportunity that video offers businesses of all sizes today. Cheryl Tan progressed her career from a TV News journalist to coaching executives and entrepreneurs on how to make the most of video opportunities. 

If you've ever been unsure of yourself on video, or if you think that video isn't all it's cracked up to be, this is the episode for you. With Cheryl, we talk about the nuances of getting started in front of the camera, and the amazing opportunity we all have thanks to technology. 

With the ability to use Facebook Live, or upload content to YouTube, why would you want to be left out from the huge audiences that consumer video content online? 

Tune in and find out what all the fuss is about. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

This episode is all about making the right marketing and business decisions, with marketer Jason Yormark. Now Founder and CEO of social media agency Socialistics, he has a couple decades of marketing experience under his belt for big names such as Microsoft and little mom-and-pop type businesses, too. 

We talked about social media, why businesses won't get results by just doing what they "should", and how to make the right decisions for your marketing - including picking the right agency. Hope you enjoy. There's a lot of good advice here whatever your stage of business.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

If you ever considered using animation in your marketing and your first thought was "how much would it cost", then this is an episode you have to listen to.

I chatted to Kim Emson, established animator, on how small businesses can increase profits, be more effective, and get results using animation and video. She also shares insights into how she herself as a business gets clients using social media. The secret? The right objective. Kim's passion and experience comes through, both as an animator and a business owner, so even if animation isn't in your plans, you'll be able to learn some foundational rules for any digital marketing.

Hope you enjoy the episode.  Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. You can find all the show notes at AllAboutDigitalMarketing.co.uk

Do you build relationships and community online, or are you shouting into a void with no results? We all need to find more ways to engage in and start conversations online. It's how we build relationships. It's how we build trust. And ultimately, it's how I believe more leads and more sales are created. Let's face it, it's all about making more money and increasing revenue. But there are multiple ways to skin a cat. 

Social media represents an opportunity to have two-way conversations, to engage in conversations, to better understand your existing customers, your prospects, or even the target audience that you think is right for you and to find out what that actually looks like. 

In this episode I'm talking more about the attention war - something we're all feeling more than ever as the year comes to a close. Everywhere you look there are more sales, urgent advertisements, work deadlines, family pressures, and a new decade on our doorstep.

So how does a business cut through the noise? By being social.

Is remote working what it's made out to be? I might be a bit biased, but here's my perspective as CEO of Social INK, a completely decentralised digital marketing agency. Our entire team works remotely: from home, from coworking spots, while travelling - sometimes literally, like while in the air on a plane or on a train journey. 

Remote working can inspire a lot of jokes about pyjamas and "days off". This couldn't be further from the truth. The reality is, remote working offers a ton of benefits. And we're not talking about "perks" like pretending to work while you're actually watching Netflix.

But what does this have to do with marketing? I'm talking about how remote working can benefit a business and make it more successful. And help you, as a business owner, do your best work.

Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

It's always a pleasure to talk to Adam King and in this chat we're talking all about accelerating business growth. Not all marketing is made equal. Just because it "works" for someone else doesn't mean it will for you.

• Three key growth accelerators [02:27]
• Why we need a better word than 'funnel' [03:55]
• Every transaction is human to human [09:34]
• Simplicity + Focus = Growth [16:50]
• Why doing social media because you "should" is the worst approach [22:23]
• 3 things you need to know before you can grow [25:36]
• The four things you need in your strategy document [31:03]
• Marketing isn't a popularity contest [35:58]

So listen on to learn the foundational skills and tactics you need to thing about when it comes to your marketing strategy, so that no matter what you business is, where you are, or what you do - you see consistent growth. Consistently, and quickly.

Unfortunately, there's no magic button. But the right strategy will save you an enormous amount of time and money, and makes sure you aren't spending months (or years) swimming against the tide. (There's a somewhat nautical reference for you, Adam.) 

Hope you enjoy the episode. Please rate and review, and share with a friend in business to help them accelerate their growth, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

Social networks used to be all about, well, social networking. Now, it's all about social "media". Social media has kind of taken the focus away from the connection side of things. And yet, being social on social media is exactly why it's the biggest opportunity for small businesses to grow. 

You don't need to spend money to start having conversations or to engage in conversations on social media. That's free. The only thing it takes is time, effort and a little bit of a strategy to know what it is that you're actually going for. 

Today, I'm talking all about putting social back into social media, as a small business, so you can get results online.

Hope you enjoy the episode. Please rate and review, and share with a friend in business to help boost their results on social media, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

If you've been listening since Day 1 or have gone through the archive, you'll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he's deep in the trenches, using content to grow businesses. Both Social INK's projects, and our clients. 

In this episode, we chat about what "content marketing" actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it's best to be polarising.

And yes, bad press IS really better than no press.

Hope you enjoy the episode. Please rate and review, and share this episode with a friend who's trying to grow THEIR business, too. Find all the show notes on www.AllAboutDigitalMarketing.co.uk

In this episode, I had the pleasure of catching up with Gary Lewis, also known as Gary Does Copy, an established freelance copywriter who in his own words is a "creative generalist". But when he has to niche down, he'll say fintech.

This chat goes into detail about the realities of marketing yourself as a freelancer or solopreneur, the challenges of being the only "face" of the business, what works on social media for solo and small teams, and why content really IS king. LinkedIn, Twitter, creativity, and adding some personality are all themes we come back to in this conversation. Because they are incredibly valuable tools, especially for solo business owners.

Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. 

In this open chat with Briona Gallagher, Product Manager at Design Wizard, we dug deep into how social media is much more than just a marketing tool, why negative feedback can be the most vital, tips to tackle live streaming, and other digital marketing advice and tactics that work in the real world. 

This episode is a must-listen for apps, startups, and other digital-central companies. If you've ever wondered about brand "tone of voice", needed some Youtube inspiration, wondered if SEO is worth it, or what to do when someone's unhappy on social media, we talked about all these concerns and more.

Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. Read all the show notes and find all our channels at www.AllAboutDigitalMarketing.co.uk