🎙️ Episode 32 – Don’t Sell. Educate. The Price War You Can’t Win
📍 All Access Podcast | Automotive Appearance Institute

Gene’s back for Episode 32, and even though it’s been one hell of a week (hailstorm chaos, back-to-back glue pull trainings, and a packed schedule), the streak of weekly shows stays alive. 💪

This episode is all about flipping the script when it comes to customer conversations. Are you tired of hearing, “How much to pop this dent out?” You’re not alone. But here’s the truth: the real problem isn’t the customer — it’s what they don’t know.

Inspired by the powerful book They Ask, You Answer by Marcus Sheridan, Gene dives into how switching from a “look at me” approach to a value-driven educational strategy can elevate your brand, pre-sell your customers, and remove price from the conversation altogether.

You’ll hear:

Why competing on price is a race to the bottom

How to become the authority in your market with educational content

Real examples from Gene’s own shop that prove the power of content

Smart ways to turn FAQs into video, blog, and social content

Tools and tips to make creating that content easy (even if you’re just starting)

Plus upcoming events like the Anson Open House, Hail Expo, and PDR College Advanced Skills Seminar

🔥 BONUS: Gene drops tool reviews and shoutouts to the new Dent Reaper tools, Sergio’s cold glue line, and Willy Quick’s Muck Off. Cold glue users — you’re gonna want to hear this.

✅ Your homework:
What questions do your customers ask over and over again?
Turn them into videos, blogs, social posts — and watch what happens.

Let Gene know what you’re planning:
📩 DM @autoappearanceinstitute
📧 Email: [email protected]
🧠 Follow the conversation & grow at autoappearanceinstitute.com

In this episode Jack Bucknell of Sioux Falls Dent Repair @siouxfallsdentrepair www.siouxfallsdentrepair.com and PDR 20 Group member joins Gene to talk about his experience in the 20 group, and how it has helped to shape his career. Jack and Gene also discuss the importance of accountability and the power of a mastermind.

Join us as we say farewell to Dylann, our Content Manager, and wish her luck on her next adventure! In this episode, we take a trip down memory lane and discuss some of our favorite videos and memories we've made over the last two years together. Don't forget to follow us on social media and check out our online courses! Message from Dylann: I couldn't be more grateful for the people I have met and the memories I have made in this industry. Everyone is genuinely so incredible and I am going to miss it a lot, I am wishing everyone smaller dents and bigger dollars (as Craig Dyer would say). Links mentioned: Masterclass Promo: https://youtu.be/KyBheYm_gyk?si=D2hsgdQsnRosiCzr Black Friday Bundle ft The Other Gene: https://youtu.be/yHpNie1ZIWA?si=dPn56kkTwKFPPr9u KECO L2E Stop Motion: https://www.facebook.com/share/v/14aNMRJiBd/ The Other Gene - Halloween: https://www.facebook.com/share/r/164r6FwTG3/ Toyota Carib: https://youtu.be/LDGNi9qGKjA?si=aeS_D88TTiNnmJV- Silverado: https://youtu.be/fW-_8pmj5Ls?si=AvnVgzslocyq_S_B Sandstorm: https://www.instagram.com/reel/DFD7Nb5RQ0G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Level Up Blooper: https://www.instagram.com/reel/DHJYgCexVuT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Trust Me Fall: https://www.instagram.com/reel/DC2qGMGRTTl/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

In this episode of The All Access Podcast, Gene Fetty breaks down the highlights from the latest Level Up Advanced Training event and shares exciting updates on the highly anticipated JVF Pro Glue Gun. Whether you're a PDR pro looking to sharpen your skills or a tech curious about new gear, this episode delivers big insights. Gene recaps the advanced training experience, from mastering tension setups to navigating complex repairs with precision tools. He also offers a behind-the-scenes look at how the JVF Pro Glue Gun is evolving—including new features, production timelines, and what makes this tool a potential game-changer in the field. If you're serious about leveling up your glue pull repair game, this is the episode for you. 🎯 Key Topics: Highlights from the Level Up Training event Strategic tension setups and techniques Real-world repair walk-throughs and lessons learned A detailed update on the JVF Pro Glue Gun’s development Why this tool might become a must-have in your kit 🔧 Tools. Training. Mindset. Let’s go!

Get ready for a full-access, no-filter walk-through of what it really takes to launch a high-level training event at the Automotive Appearance Institute. In this episode, Gene is running on fumes but bringing the energy as he shares everything going on behind the scenes of Level Up Week—from prepping gnarly practice panels to testing brand-new tools before students even touch them.

You’ll hear about:

How Gene and Mack hit the junkyard to find the perfect practice panels (and why that's harder than it sounds)

A sneak peek at cutting-edge tools from JVF, KECO, Black Plague, and more—including the beastly 500-watt JVF glue gun and the ultra-compact K-Power

First impressions of Secure Tech’s innovative tool mats and armbands

The gnarly sharp dents lined up for students to conquer—and why they’re ideal for leveling up skills

Why tension is everything in advanced GPR (and how Gene’s using it to reshape nasty aluminum damage)

A classroom and shop walk-through, showing off new tech like wireless HDMI camera setups and dual-color lights from Elim A Dent

Plus, Gene shares his thoughts on the SB4 “Shrinky Box” from Black Plague, gives a preview of what’s coming up at the PDR College Advanced Skills Seminar, and hints at an upcoming two-day advanced glue pull class for techs looking to go deeper into serious damage.

If you're in the paintless dent repair world—or thinking about stepping into it—you don’t want to miss this one. It’s gritty, detailed, and full of the tools and tactics that make high-level training truly next-level.

🛠️ Watch. Listen. Learn. Level up.

🎧 Subscribe to The All Access Podcast
🌐 www.autoappearanceinstitute.com
📲 Follow us on all platforms: @AutoAppearanceInstitute

In this special on-location episode of All Access, Gene Fetty is live from the Northeast Show in New Jersey with social media powerhouse Stefan from You Break, I Fix! 🚀

Stefan shares his journey from simply showcasing his work to becoming a leading influencer in the automotive repair space. They dive deep into:
✅ The power of social media for technicians – and how most people are doing it wrong.
✅ Getting started with content creation – No expensive gear needed, just your phone and some strategy!
✅ The secret to growing a following – Engagement, authenticity, and not being afraid of the haters.
✅ Responding to online criticism – How to prove yourself right without tearing others down.
✅ Live streaming and podcasting – Why they’re game-changers for audience connection.

Whether you’re a tech looking to grow your presence online, a shop owner wanting to attract more customers, or just someone fascinated by the behind-the-scenes world of auto repair content creation, this episode is packed with insights! 🔥

Follow Stefan:
📲 TikTok & Facebook: @YouBreakIFix
🎧 Podcast: Smash Masters Podcast

Follow Gene:
📲 @AutoAppearanceInstitute
🎬 Check out the latest live repair streams on YouTube!

Don’t forget to like, subscribe, and drop your thoughts in the comments! 👇

#AutoRepair #SocialMediaMarketing #ContentCreation #PDR #GluePullRepair #SmashMasters #YouBreakIFix #AllAccessPodcast

In this episode of The All Access Podcast, I’m diving into a hard truth—focusing all your efforts on social media might not be the best way to grow your business. If you've been chasing likes, shares, and followers, but not seeing real results, this episode is for you. I'll break down why social media is just a tool, not the foundation of a successful business, and what you should be doing instead to create long-term, sustainable success. I’ll also share insights from my own experiences and the lessons I’ve learned in the industry. Plus, I’m officially debuting Horse Clamps! I’ll talk about what they are, why I created them, and how they’re going to change the game for technicians. 🎧 Tune in now and rethink the way you approach business growth!

#25 – "I Didn’t Know It Could Do That: Why You Need MORE Training" In this episode of All Access, Gene Fetty dives into the importance of continuous training—especially in glue pull repair. Fresh from a week of training in Boston, Gene shares insights on why even seasoned professionals still have those "I didn't know it could do that" moments. Whether you’re looking to level up your skills or stay ahead in the industry, investing in ongoing education is key. Tune in to hear why training isn’t just an expense—it’s a game-changer. Listen now and start leveling up your skills!

Level Up Training with Gene and Zan https://www.autoappearanceinstitute.com/levelup

All of our courses https://www.autoappearanceinstitute.com/store

Link to the Shrinky Box SB4 https://www.blackplaguepdr.com/products/shrinky-box-sb-4?_pos=1&_sid=f5cdf471c&_ss=r

This is the first of our special PDR 20 Group sessions where we bring members of the 20 group in to talk about their journey into the PDR world, how they've grown, some of the pitfalls they have encountered. They also share some of their best advice for PDR technicians and business owners. We also discuss the upcoming advanced PDR training with Zan Vidic and Gene Fetty at Gene's shop in Pittsburgh!

Gene Fetty and Zan Vidic talk about their upcoming training for advanced PDR at Gene's shop in Pittsburgh, PA on March 24-28, 2025. To learn more, head over to autoappearanceinstitute.com/levelup