How a Dentist Built a $1.3M Practice — Then Sold It to Build an AI Receptionist
All In Practice Growth Podcast with Shane McElroy · Guest: Dr. Bethel Ozumba (Dr. B-Bay), Founder & CEO of Enamly
A Different Perspective on the Dental and Medical Industries — No Script, No Filters
Episode Overview
In this episode of the All In Practice Growth Podcast, host Shane McElroy sits down with Dr. Bethel Ozumba — better known as Dr. B-Bay — a Houston-based dentist turned healthcare-AI founder. Born in Nigeria and raised in Houston after immigrating at age eight, Dr. B-Bay scaled a private dental practice from scratch to $1.3 million in collections in a single year, then sold it in April 2025 to go all in on technology.
Dr. B-Bay is now the founder and CEO of Enamly (enamly.ai), a HIPAA-mindful AI voice receptionist that answers dental practice calls 24/7, books appointments in real time, and integrates with virtually any practice management system. He's also a hip-hop artist, and the conversation moves easily from music and immigrant grit to entrepreneurship, AI adoption in dentistry, and where the technology is headed next.
Dr. B-Bay will also join Shane as a panelist at the All In AI Dental Summit on August 9, 2025 — Day 3 of the Bulletproof Dental Practice Summit in Scottsdale, Arizona.
What You'll Learn in This Episode
How Dr. B-Bay scaled a startup dental practice to $1.3M in collections in year one — and the unconventional pricing and marketing moves behind itWhy he sold a profitable, growing practice to chase a bigger calling in AIHow an immigrant background built a higher tolerance for risk, stress, and hard workThe real difference between “automation” and “AI” — and why most practices already use one without realizing itWhy missed phone calls quietly cost dental practices tens of thousands of dollarsHow an AI receptionist handles after-hours calls, overflow during office hours, and multilingual patientsWhy integration with any practice management software (Dentrix, Open Dental, Eaglesoft, Oryx, and more) is the real moatHow AI tools like Claude and ChatGPT are becoming a “central brain” for marketing, content, and practice operationsB-Bay's predictions on when 90% of dental practices will run their own AI agentsAbout the Guest: Dr. Bethel Ozumba (Dr. B-Bay)
Founder & CEO, Enamly (enamly.ai) — an AI voice receptionist for dental and medical practicesBackground: Born in Nigeria, immigrated to Houston at age 8; dental school graduate (Class of 2020)Career: Trained in corporate/group practice settings (PDS, Aspen), opened and ran a startup practice to $1.3M in year one, sold April 2025Also: Hip-hop artist and entrepreneur with a long-standing passion for music and content creationBased in: Houston, TexasKey Takeaways
Entrepreneurship Comes First
Dr. B-Bay chose dentistry because it offered a faster path to entrepreneurship than other medical fields. His advice mirrors what trips up most new dentists: you're not just a clinician, you're running a business — and the sooner you embrace that, the faster you grow.
Reverse-Engineer the Timeline
Inspired by the idea that anyone who accomplishes something extraordinary doesn't take the conventional route, he planned aggressively. When banks said two years to break even, he asked how to do it faster — then reverse-engineered a plan to get there. He also used discounted cosmetic and implant cases early to build his portfolio, treating reduced pricing as an investment in himself rather than lost revenue.
Don't Miss the Wave
When ChatGPT arrived, Dr. B-Bay dove in immediately — generating content, business plans, and more — because he believes you either ride a wave of innovation or get killed by it. His advice for the AI-intimidated: just start, tell it what you want, and ask it how to get there. The more you use it, the more uses you discover.
The Hidden Cost of a Missed Call
A single new patient can be worth $4,000–$5,000 in the first year — and full-arch or cosmetic cases can run $30K–$60K. Patients often call after seeing evening ads, exactly when offices are closed or staff are tied up on insurance calls. If no one answers, they move on. Enamly answers 24/7, handles overflow when the phone rings three times during office hours, and supports multiple languages out of the gate.
Enhance, Don't Replace
Dr. B-Bay is clear that AI should enhance staff, not replace them — freeing the team to build better patient relationships while ensuring every call is answered. Enamly leans heavily into analytics, tracking the production an integrated practice gains. Real examples cited: one after-hours-only office added $25K+ in two to three months; a higher-volume North Carolina practice did $30K+ in the first month.
Integration Is the Moat
Most AI receptionists only connect to the big PMS names. Enamly's differentiator is integrating with virtually any system — booking directly in the PMS or sending a scheduling request the office can accept or deny — plus continuous configuration (like blocking lunch breaks) based on doctor feedback.
AI as the Central Brain
Both Shane and Dr. B-Bay see tools like Claude becoming a centralized “brain” connected to every other model and API. Dr. B-Bay's power-user tip: using Claude inside an IDE (like VS Code or Cursor) unlocks far more capability than the chat interface alone. His prediction: roughly 90% of dental practices will run their own internal AI agents within about 10 years — though he suspects it'll happen faster.
Episode Timestamps
00:00 Welcome + the All In AI Dental Summit announcement (August 9, Scottsdale)
02:17 Meet the guest: Dr. Bethel Ozumba (Dr. B-Bay)
03:00 From the studio: how hip-hop became his creative outlet
04:11 Immigrating from Nigeria at age 8 and finding his voice through music
06:27 His all-time favorite artist and the entrepreneur mindset
08:00 Immigrant grit: risk tolerance and a higher threshold for hard times
11:00 Why dentistry? A faster path to entrepreneurship
14:00 Graduating into COVID (2020) and learning in group practice
16:00 Opening his own practice and scaling to $1.3M in year one
18:00 Unconventional growth: discounted cases, portfolio building, social media
21:00 Why he sold a thriving practice to go all in on AI
22:40 Automation vs. AI — and his early experiments with ChatGPT
25:30 Spotting the opportunity: an AI receptionist for dentistry
31:00 Who Enamly is built for and what it actually does
32:40 Integrating with any practice management software
34:45 Pricing, the value of a single call, and multilingual support
38:00 Real results: production added for integrated practices
41:30 Looking ahead to the All In AI Dental Summit
42:15 Rapid Fire: Claude or GPT? The AI face-off game
45:30 Hottest takes and AI as the central brain
49:14 Where to find Dr. B-Bay and Enamly
Notable Moments
“Either ride the wave or get killed by it.” — Dr. B-Bay on why he jumped into AI early“I don't make anything if they don't come in.” — Shane on the logic behind discounting early cases to build a portfolio“We can integrate with any [PMS].” — Dr. B-Bay on Enamly's biggest differentiatorOn the AI Face-Off rapid-fire round, Dr. B-Bay's picks: Claude over GPT, Claude over Gemini, and Grok over DeepSeek — with ChatGPT as the best starting point for total beginnersResources & Links
Enamly (Dr. B-Bay's AI receptionist): enamly.ai
Dr. B-Bay on Instagram: @dr_b_bay
All In AI Dental Summit (Aug 9, 2025): dentalcon.ai
Bulletproof Dental Summit (Aug 7–9, Scottsdale): bulletproofsummit.com
Hosts: Dr. Peter Boulden & Dr. Craig Spodak (Bulletproof) · panel also featuring Blake McClellan
About the All In Practice Growth Podcast
The All In Practice Growth Podcast is the media arm of All In Practice Growth, a video-driven marketing agency for dental and medical practices. Hosted by Shane McElroy, the show delivers a different perspective on the dental and medical industries — no script, no filters. New episodes drop biweekly on Tuesdays across Podbean, YouTube (@ALLinPracticeGrowth), Spotify, and Apple Podcasts.
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