All Things Authorpreneur

Laura Templeton describes the change she sees in entrepreneurs when they become confident in their 30-second message.

Guest

Laura Templeton, Chief Instigator

30secondsuccess.com

Highlights

In this episode you will learn:

· Why your 30 second message/elevator pitch is crucial to your success

· What happens to Laura's clients after they nail their 30 second message

· A fantastic perspective on networking and how best to use it

Book

30 Second Success: Ditch the Pitch and Start Connecting!

Recommendation for Every Entrepreneur

Join a network!

Favorite Book

The Compound Effect by Darren Hardy

Links in this summary may be affiliate links.

Master Rich Grogan shares his personal experience with realizing that bully proofing happens in the mind, not on the martial arts mat.

Guest

Master Rich Grogan,

GrogansBullyProof.com

Highlights

In this episode you will learn:

· What it means to be "Bully Proof"

· Why Bully Proofing yourself is an inside job

· Why Bully Proofing isn't just for kids

Book

Becoming Bully Proof

Free Gift (If applicable)

Download the A, B, Cs, and D of being Bully Proof and you'll get details for both kids and their parents on what it means to Become Bully Proof

https://grogansbullyproof.com/

Recommendation for Every Entrepreneur

Focus in on your zone of genius. If getting help doesn't work the first time, don't give up.

Favorite Book

Building a Story Brand by Donald Miller

Links in this summary may be affiliate links.

Donna Kendrick shares how her story of sudden loss also created her a career she loves. We talk about how writing your own story is also writing the story of those around you, and why listening makes and important difference.

Guest

Donna Kendrick, Financial Planner

widow-wisdom.com

Highlights

In this episode you will learn:

· What allowed Donna the space and time to recover when her life changed on a dime

· How financial planning became her calling

· What led her to write the book

Book

A Guide to Widowhood: Navigating the First Three Years

Free Gift

Download a copy of Donna's free Loss of Spouse Checklist and learn more about her podcast Widow, Wisdom & Wealth.

Recommendation for Every Entrepreneur

Understand your ideal client avatar. Everything starts there!

Favorite Book

Thank You, Amelia Bedelia by Peggy Parish

Links in this summary may be affiliate links.

Nutrition Evangelist Dawn McGee shares her dedication to being fit and healthy while also enjoying all foods and her glass of wine at night.

Guest

Dawn McGee, Nutrition Evangelist

dawnmcgee.guru

Highlights

In this episode you will learn:

· Dawn's take on "good" or "bad" foods

· How her book can help you eat, move and recharge in a "choose your own adventure" manner

· Why the love of food is at the center of all of her services

Book

365 Days of Healthy Living: A Year of Inspiration, Motivation, and Food/Fitness Hacks with Your Nutrition Coach

Achieving your health goals can feel unattainable and overwhelming, especially if you've tried numerous programs and haven't seen the results. Dawn McGee is an expert at helping you actualize your health goals through small, actionable changes to your diet and lifestyle. Use your 365 Days of bite-sized coaching to kick those fad diets to the curb once and for all.

Recommendation for Every Entrepreneur

Take care of your health!

Favorite Book

Corduroy by Don Freeman

Links in this summary may be affiliate links.

Animal communicator Maribeth Decker discusses her book Peace in Passing: Comfort for Loving Humans During Animal Transitions.

Guest

Maribeth Decker, Animal Communicator

sacredgrove.com

Highlights

In this episode you will learn:

· Why Maribeth is the person to learn from if you are looking to communicate with your own animals…not to become a professional animal communicator

· What Maribeth believes about every household that has animals in it

· That grieving an animal starts well before its passing and how to handle that

Book

Peace in Passing: Comfort for Loving Humans During Animal Transitions

Free Gift

Get a free guide on 5 Things Your Pets Want You to Know and begin the communication process with them.

Recommendation for Every Entrepreneur

Work with someone who knows more than you do, who can lead you in the right direction.

Favorite Book

Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch by Neil Gaiman

Links in this summary may be affiliate links.

Kelly shares her passion for helping people find a lifestyle in healthy eating and what brought her to her mission of sharing it with others.

Guest

Kelly Lutman, Certified Functional Medicine Health Coach

PursueWellnessForYou.com

Highlights

· Learn whose condition got Kelly started down this path.

· Learn why she believes in the power of food.

· Find out how you can get a free study guide to go along with her book

Book

From Diet to Edit: Discovering Freedom in a New Approach to Food

Kelly's book helps people escape the roller coaster of dieting and find sustainable ways to EDIT their choices. I am also working on a new book that will provide nutritional guidance for people in cancer treatment to help them support the rest of their body.

Recommendation for Every Entrepreneur

Make self-care a priority

Favorite Book

The Big Leap by Gay Hendricks

Links in this summary may be affiliate links.

In this episode, Cheri Andrews discusses the importance of understanding basic legal needs as an entrepreneur and how a few small investments can protect against very large possible problems.

Guest

Cheri Andrews, Your Small Business Attorney

cheriandrews.com

Highlights

· Learn why every business owner needs legal support right from the beginning.

· Get an amazing legal resource for even the newest of business owners.

· Understand what two simple elements your website needs to keep you from gigantic legal headaches.

Book

Smooth Sailing: A Practical Guide to Legally Protecting Your Small Business

Free Gift

Is your email marketing legally complaint? Get Cheri's free guide to understand the seven pillars that make it so, and what to do if you don't have any of them in place.

Recommendation for Every Entrepreneur

Know that you are enough!

Favorite Book

The Gifts of Imperfection by Brené Brown

Links in this summary may be affiliate links.

Suzanne speaks with Deborah Kevin, Chief Inspiration Officer of Highlander Press about the publishing process, supporting writers, and the Highlander Press Cohort publishing model that was influential to Suzanne's book-writing success.

Guest

Deborah Kevin, Chief Inspiration Officer, Highlander Press

highlanderpressbooks.com

Highlights

· Learn how Debby accidentally started her business

· What the Highlander Press Cohort Model for authors looks like, and

· Why she absolutely loves working with authors who have an important message to share

Book

You've Written Your Book NOW WHAT? A Self-publishing Guide for Entrepreneurs

Free Gift

Grab a copy of Debby's guide "What Kind of Editor Do You Need?"

Recommendation for Every Entrepreneur

She had two!

After getting clear on your publishing goals, select the path for publishing that suits you best.

Hire a professional cover designer and professional editor.

Favorite Book

She had two!

The Four Agreements by Don Miguel Ruiz

The Historian by Elizabeth Kostova

Links in this summary may be affiliate links.

In the episode, host Suzanne Tregenza Moore shares the reasons authorpreneurs often get stuck on the idea of marketing their books, some key strategies for doing so, and several items they need to have ready in order to do market successfully.

In this episode Suzanne discusses:

· Why YOU are the only one in charge of marketing your book

· What a great marketing plan consists of

· 5 things you need in place to properly market your book, and

· What you should focus on when marketing your book (despite what others might say!)

You are the only one in charge of marketing your book!

The old publishing model put the marketing onus on the publishing companies, with writers supporting those efforts. TODAY, even with traditional publishers, authors won't get a deal if they don't already have a marketing machine in place and ready to be revved up at the right time.

Sadly, this means one thing for you and your book, regardless of the publishing model you go with.

YOU Are the only one in charge of marketing it!

This is a fact that may be exciting to some but will be daunting to others. Regardless of which you are, the sooner you accept that YOU and YOU ALONE are responsible for marketing your book, the better!

A great marketing plan starts with specific goals and plans that support the goals

If you have been marketing, but haven't set goals or created a focus, it is likely that you are a bit all over the place. I've been there, and done that, so I know it doesn't feel good and it doesn't lead to success.

o Outcomes – measurable results that come from marketing activities

o Book sales – An obvious direct correlation!

o Downstream revenue – perhaps you are offering a course that goes more in depth or offers access to you and covers similar material to your book. This is a great way to make money from the effort and investment of writing your book - because most authors don't make money from book sales alone.

o Building an email marketing list that leads to book sales and downstream revenue – An extremely beneficial way to create an audience of people who may not be ready to buy from you now but may in the future.

o Activities – these are the actions you take that lead to the measurable outcomes. Each of these requires a plan and for you to action the plan.

o Speaking or writing plan – whether you are speaking on other people's stages, or writing on other people's blogs regularly introducing yourself to new audiences is an important part of marketing

o Social media is a great way to enforce that introduction to new audiences. Getting a like or a follow is a low bar of entry. But then you need a plan of what to do with it. Not to simply be silent.

o Content marketing plan – once you have followers, providing engaging and educational content is the way to keep them following and to build credibility. These are the actions that get people really thinking about working with you.

To have success with all these plans though, you'll need to have some basics in place. We'll move on to

5 things you need in place to properly market your book

A Bio – This may seem obvious, but I can't tell you how many people don't have a proper speaking bio…or think they have one, but it is so long and so boring it begins any speaking opportunity to ends any guest blog with a big ho-hum! I could do an entire show on bios – and likely will at some point, but for now, if your bio is more than 75 words and doesn't identify your ideal client in it, you need to do some work on it!

DOWNLOAD YOUR GUIDE TO CREATING A FABULOUS SPEAKER BIO HERE

A Free Gift – for your list-building…because sign up for my newsletter works about one half of a percent of the time! This is the thing you offer people at the end of your bio or during a talk, or while you are being interviewed that they can get some immediate value out of in exchange for giving you something precious to them – their email address!

A Media Kit – if you are going to be seeing interviews or speaking opportunities, you are going to want a professional media kit. These are simple to put together but pack a huge punch when done right.

Admin Support – once you've created all the plans we discussed in order to achieve all the results you'd set out to achieve in your goals, you're going to realize that you can't do everything yourself…that is, if you haven't already realized that! Remember that help can come in all different ways, from all different places. You don't need to hire someone full-time!

Tech Support – Unless you are technically gifted, you will likely need help in this area. Setting up all the tech systems you need to market in today's world can be daunting. Find someone to help rather than believing the sales videos that say everything is easy.

Focus on your strengths

Somewhere along the way marketers have been told that to market their solutions they need to tell people their system is the only way to achieve desired results.

There is no ONE system that will work for everyone because we are all different. We come to marketing with different strengths and weaknesses. For the longest time in life, I was made to feel that I had to improve my weaknesses, but a shift has occurred to me. Now I lead into my strengths, and I teach others to do the same.

You know what…it's a really good thing!

Many writers are much happier hiding behind their computer screens tap tap tapping away on their keyboards. For those, guest blogging and producing written content is probably the way to market.

Others are all about getting in front of a crown and soak up the kind of attention it garnishes…as a LEO…I am squarely in this camp…so they should. And likely, video blogging, interviewing, and speaking on stages will suit them better.

Ideally, we would all love to do all of this, but the world is not ideal. So, play to your strengths in your marketing, and accept your weaknesses and vulnerabilities. When you do this, those who are meant to follow you will be delighted to do so.