All Things Authorpreneur

Lorena Arnold demystifies money myths that keep many authorpreneurs stuck on one income level. While her work focuses on women entrepreneurs, anyone can benefit from this discussion of money mindset!

Guest

Lorena Arnold, Money Mindset Business Coach

LorenaArnold.com

Highlights

In this episode you will learn:

• How your money mindset impacts your ability to earn
• The process Lorena follows with clients to help them understand their passions
• The question you'll want to ask yourself to ensure you are on the right track for you.

Book

Turning Points: How the Heart of Your Business is Formed in the Toughest of Times

Free Gift (If applicable)

FREE Success Guide - 15 ways to instantly start becoming the queen of Money in your Business - I created this guide as a checklist to help you avoid making costly mistakes, integrate proven pricing practices into your coaching business, create empowered boundaries, prevent under-charging, and up-level your feelings of self-worth.

https://tinyurl.com/QueenOfMoney

Recommendation for Every Entrepreneur

Sit quietly and figure out what the money you want to make is for. Focus on your business with a PURPOSE for the money you intend to make.

Favorite Book

Think and Grow Rich for Women: Using Your Power to Create Success and Significance

by Sharon L. Lechter

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Suzanne shares some myths about media kits and why they simply aren't true and highlights why all authorpreneurs benefit from having one. She also shares the best formats, why show and event hosts appreciate them, and what you'll want to include. Don't miss this episode!

Carolyn Choate shares how simple a funnel can be for an author, how they can create one, and why they are important. Listen in and apply this exceptional marketing strategy to your business.

Guest

Carolyn Choate, Funnel Builder

financiallyfreeauthor.com

Highlights

In this episode you will learn:

· How SIMPLE a funnel can be

· Why you need to get one built for your author business today

· What the purpose of a funnel is

Free Gift (If applicable)

You Published the Book…Now What? By Carolyn Choate

https://www.financiallyfreeauthor.com/ebook

DISCOUNT CODE: FreeBook

Recommendation for Every Entrepreneur

Keep working on your mindset!

Favorite Book

Treasure Island by Robert Louis Stevenson

The Slight Edge by Jeff Olson

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Elaine "The Brain" Turso shares the winding entrepreneurial path she's followed, why she no longer focuses on what guru's used to tell her, and what she's loving about her business now. She also talks done-for-you services and important automations for authors and business owners alike.

Guest

Elaine "The Brain" Turso

elaineturso.com

Highlights

In this episode you will learn:

· Why she shifted from attempting a long-term group program to done-for-you services

· The top automation challenges she sees authorpreneurs and entrepreneurs struggle with

· Her approach to how much to give away, versus asking people to pay up-front for her advice.

Book

The Entrepreneur's Guide to Getting Unf*cked: Getting out of your Own Damn Way and Getting Shit Done

Free Gift (If applicable)

Optimize your Visibility online Starter Kit (checklist of everything you need to make it easy for people to do business with you online!) + Elevate your Online Presence app! - Get access to all of my educational business content for Free!

Click here to download her app: https://qr.io/r/mfqa5s

Recommendation for Every Entrepreneur

Get your systems in order based on your end goals.

Favorite Book

Dare to Lead by Brené Brown

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Debbie Brosnan shares the story of how her new personal chef business shifted into online cooking classes when the COVID pandemic began. Little did she know that the creation of all those recipes would yield a book and several new lines of business.

Guest

Debbie Brosnan, Owner and Founder, The Effortless Kitchen

https://www.theeffortlesskitchen.com/

Highlights

In this episode you will learn:

· Why many who take Debbie's classes become more confident in the kitchen

· Why meatballs play a starring role in her cookbook

· How she got started running online cooking classes friends were craving

Book

The Effortless Kitchen Cookbook: Simple, Healthy and Delicious Recipes That Make Everyday Cooking Effortless

Recommendation for Every Entrepreneur

Just Do It! Stop thinking about planning to start something and start!

Favorite Book

The Tattooist of Auschwitz: A Novel by Heather Morris

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Sierra Melcher shares how she came to publishing books, her big, fat, hairy goal of helping 10,000 women entrepreneurs become success and profitable authors and what she thinks many authors are getting wrong after launching their books.

Guest

Sierra Melcher, Author / Founder

RedThreadPublishing.com

Highlights

In this episode you will learn:

· How one of Sierra's clients increased her income by $70k the year her book came out (hint: not from book sales!)

· The elements of her three-pronged approach to helping clients become successful thought leaders

· The number of people Sierra believes most professional published books are touched by – making anyone who thinks they can complete this process herself…a bit crazy!

Free Gift (If applicable)

The Impact Incubator

Recommendation for Every Entrepreneur

Take steps forward as soon as possible and be as lean as possible with what you invest, especially early on in business.

Favorite Book

The Shadow of the Wind by Carlos Ruiz Zafón

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Many writers want their books to become known and popular, but don't want to travel the world (or even just the United States) to market them. There are many reasons you might not want to have to travel to market your book:

· You might be the primary caregiver for a young child or elderly parent

· You may be concerned about spending the money for travel

· You may have a full-time job that doesn't allow you to travel for the work you are passionate about

· You may have an illness that doesn't allow you to travel

Whatever the case, you have options that don't require you to leave home. In this episode, I'm going to share the four I think will most likely increase awareness of you as a writer and thought leader.

Social Media is the first

On episode 018 of All Things Authorpreneur, I went into detail on ways to expand your reach with social media. If you haven't listed to that one, I recommend you check it out.

For the purposes of this episode, let's assume you are already working on those strategies, and now we want to specifically market your book and thought leadership to those who have found you.

I encourage you to take the time to break down the key concepts you write about in your book and develop social posts or even storyboards of social posts for each one.

· Take your followers on a journey with you through each idea.

· Tell them why you focus on your area of interest and expertise.

· Show them your passion for it.

· And of course, in the process remind them that they can find more of your informative and inspiring content in your book

I believe many authors and thought leaders don't do these things because they fear seaming repetitive. In truth, it is through repetition that you get recognized for your knowledge. Use your social media platform to beat the drum of your knowledge.

Another way to share the message of your book with your audience is to host webinars or workshops on what it teaches.

Select a portion of the contents to highlight during each event.

Depending upon your book, you can teach different workshops or webinars on different sections or chapters, OR, you can do an overview of the overarching concepts.

When you offer these repeatedly, you will become known for sharing this information.

And as I've often said, events aren't just about the events themselves, they are about the promotion and the follow-up. Simply by sharing that you are providing these events, you are marketing your thought leadership and your book.

You never know what opportunities will come from that marketing.

A third way to market your book without leaving your home is guest blogging.

Consider guest-blogging for websites whose target audiences are similar to your own. Traditionally, blogs that accept guest bloggers will have a space for your bio and website details. You'll want to include the book or books you are the author of there.

Guest blogging gives you an opportunity to promote where and when you've written something, and typically garners marketing effort on behalf of the platform owner. It is a win for everyone.

Finally, I want to suggest you do a virtual book tour.

While it is ideal that you might do this right when your book is released, you can always choose to concentrate on publicizing your book. A few ideas for this are:

· Do virtual book signings. You can set a date and time to meet people on zoom and sign book plates to them that can easily be mailed right afterward.

· Connect with book clubs and do Q&A sessions on your book's concepts and messages.

· Do virtual readings – these could be combined with either of the other ideas.

· Finally, find ways to be interviewed about your book in all kinds of media. This will take some research and effort, but will help you get the word out about your expertise and book.

Everything I've spoken about on this episode is something you can do without leaving home. So, if doing so is difficult for you, don't fret. You can still market your book!

Robert Pardi shares his story of leaving behind an investment banking career when his wife Desiree was diagnosed with terminal cancer at 31. Their shared experience taught him that creating one's desired life should be the focus of each day -- not someday -- leading him to a career as a life coach. Learn how Robert puts Possibility In Action™ at the forefront in his own life, and in the lives of his clients.

Guest

Robert Pardi, Life Coach

RobertPardi.com

Highlights

In this episode you will learn:

· What Robert means by Possibility In Action™

· How and why he chose to leave Dubai for Italy

· What he feels the most extraordinary moments are actually made up of

Book

Chasing Life: The Remarkable True Story of Love, Joy and Achievement Against All Odds

A Pimby Tale: Adventures Into Imagination

Possibility in Action: A Journey to an Intentional Life

Recommendation for Every Entrepreneur

"I would like people to realize is that possibilities exist all around us, but without action, they remain in the land of wishing."

"We are each born with a block of marble and the tools to shape, craft it into a sculpture. We can drag it behind us, untouched, we can pound it into gravel or we can shape it into glory. And that's the story we should be all writing."

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Episode Summary

Kristen Kidd discusses how the love she saw between animals and their people became an opportunity for growth in her photography business while also giving generously through the sale of coffee table books. Her unique business and donation model is an inspiration for all looking to take their talents to a higher level and to support causes important to them.

Guest

Kristen Kidd, Owner/Photographer/Author/Speaker

luxsummitstudio.com

Highlights

In this episode you will learn:

· Kristen's unique business model that allows for 6-figure success and generous giving

· How Kristen moved into photographer from social work

· What is special about Kristen's particular focus on pet photography

Book

Woman's Best Friend Volume Three

Recommendation for Every Entrepreneur

Meditate daily

Favorite Book

Daring Greatly by Brené Brown

Dog Songs by Mary Oliver

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Kate Arbuckle and Suzanne discuss what it means to be a woman of spirit, why we hold ourselves back from marketing our books, and how her book instructs women to heal what keeps them from personal and business growth.

Guest

Kate Arbuckle, Author, Woman of Spirit & Spiritual Empowerment Coach

mynaturalhappiness.com

Highlights

In this episode you will learn:

· The challenges that began Kate's writing career

· Why you might struggle with marketing your book and what needs to shift to break the block

· The Oracle card message Kate selected for All Things Authorpreneur™ listeners

Book

Shine Your Light Goddess, Shine Your Light: Empowering Women to find their voice

Free Gift (If applicable)

Your free Sacred Soul Restoration Kit

Recommendation for Every Entrepreneur

Insert recommendation

Favorite Book

Get Rich, Lucky Bitch!: Release Your Money Blocks and Live a First-Class Life by Denise Duffield-Thomas

The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows