All Things Fitness and Wellness

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Bill Davis, CEO of ABC Fitness, to unpack the strategies powering growth for fitness businesses worldwide. With ABC supporting operations across 100+ countries, Davis shares his insights on what it takes to scale, innovate, and stay competitive in a rapidly evolving market.

💡 What you’ll learn:
– How AI is driving personalization and retention
– Key trends in global expansion and unit economics
– The future of billing, collections, and operational margin
– How to adapt to changing member behavior and data privacy regulations
– Where the next wave of tech investment is heading

Whether you're a multi-unit operator, franchise executive, or industry investor, this conversation offers a blueprint for navigating 2025 and beyond.

🎙 Hosted by Krissy Vann
🔔 Subscribe for more C-suite fitness insights: @AllThingsFitnessAndWellness
🌐 More at www.atfw.ca

#FitnessBusiness #FitnessTechnology #ABCfitness

This Week in Fitness, hosted by Krissy Vann, delivers the top headlines shaping the fitness business landscape in under 5 minutes. Here’s what’s making news:

🔹 WeightWatchers & Novo Nordisk – Expanded GLP-1 access with discounted Wegovy and real-world outcome tracking.
🔹 Syntis Bio – Raises $33M to bring an oral alternative to injectables into the obesity treatment market.
🔹 Apple Fitness+ – Rolls out F1®-inspired HIIT, Strength, and Treadmill workouts to boost engagement.
🔹 Barry’s – Leadership transition sets the stage for a global expansion strategy across key markets.
🔹 World Gym – Signs master franchise agreement to open 50 new locations across Brazil.
🔹 GymNation – Launches an air-conditioned HIIT experience to beat Dubai’s extreme heat.
🔹 PHIT Act Provision Dropped – Senate excludes HSA fitness spending in final version of reconciliation bill.

Stay fit, stay informed, and keep your fitness business in shape.

#fitnessbusiness #fitnessindustry #fitnessnews

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Pete Moore, founder of Integrity Square and one of the most trusted voices in fitness industry finance. They unpack the state of mergers and acquisitions in 2025, shifting valuations, and the renewed spotlight on franchise models.

What you’ll learn:
– What major deals like TSG acquiring EōS Fitness signal about the market
– How valuations are shifting across sectors
– Which business models investors are prioritizing—and which may be in trouble
– Why franchise systems are gaining ground heading into 2026

Whether you're an operator, investor, or decision-maker in fitness and wellness, this is your midyear financial pulse check.

Interested in the HALO Academy. Learn more here: In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Pete Moore, founder of Integrity Square and one of the most trusted voices in fitness industry finance. They unpack the state of mergers and acquisitions in 2025, shifting valuations, and the renewed spotlight on franchise models.

What you’ll learn:
– What major deals like TSG acquiring EōS Fitness signal about the market
– How valuations are shifting across sectors
– Which business models investors are prioritizing—and which may be in trouble
– Why franchise systems are gaining ground heading into 2026

Whether you're an operator, investor, or decision-maker in fitness and wellness, this is your midyear financial pulse check.

Interesting in the HALO Academy. Learn more here: https://www.thehaloacademy.com
#fitnessbusiness #finance #fitnessindustry

This Week In Fitness by ATFW delivers the top fitness business headlines in under 5 minutes. In this episode:

Novo Nordisk Ends Partnership with Hims & Hers
Novo Nordisk cuts ties with Hims & Hers Health Inc. over concerns related to compounded versions of Wegovy®. What does this mean for telehealth partnerships and the future of obesity care?

Solace New York Launches Mental Health Collaboration
A first-of-its-kind partnership is embedding mental health services directly into a Manhattan fitness club. Could this signal a shift in how wellness is delivered?

American College of Cardiology Issues New GLP-1 Guidance
GLP-1s like semaglutide and tirzepatide are now recommended earlier in treatment—even before lifestyle changes. What this clinical update means for fitness providers.

Congress Weighs HSA Coverage for Fitness Expenses
With the PHIT Act provision on the line, advocates push to include gym memberships and youth sports in HSA-eligible spending. Where do things stand?

Pvolve Joins Entrepreneur’s Franchise 500® List
The boutique fitness brand earns national recognition. What contributed to its rise—and how it’s positioning for future growth.

Zumba Cruise Returns in 2026
After a 7-year hiatus, the Zumba Cruise is back. Thousands are expected to join at sea, but it’s more than just a dance party.

🎧 Hosted by Krissy Vann
 For more fitness business coverage, subscribe to ATFW.
#fitnessbusiness #gymowners #fitnessnews

This Week in Fitness delivers the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann, this weekly industry briefing keeps executives, operators, and decision-makers up to speed on the trends shaping the fitness and wellness sector.

McKinsey Report – A major shift is underway. The top 5 U.S. gym operators now hold over 40% of memberships, up from 25% five years ago. McKinsey outlines three strategic imperatives as consolidation and consumer demand reshape the industry.

VAURA Pilates Expands to California – Backed by FIT House of Brands, VAURA brings its immersive reformer Pilates concept to the U.S. market, adding franchise opportunities in California with Austin to follow in 2025.

Humana’s Pickleball Strategy – The new Invite campaign uses the fastest-growing sport in America to engage the 50-plus demographic through national media buys, grassroots activations, and community court development.

David Beckham Launches BEEUP – The functional snack line powered by honey is now on shelves at Target. Positioned for active kids and families, BEEUP reflects the growing overlap between lifestyle branding and clean-label nutrition.

Peloton Leadership Restructuring – Megan Imbres joins as CMO and Francis Shanahan steps into the new CTO role, reinforcing Peloton’s focus on brand, personalization, and AI-driven innovation.

GymNation Earns Brand Recognition – Named to Fast Company’s 2025 Brands That Matter list, GymNation stands out for its purpose-led approach to accessibility and regional growth across the Middle East.

Stay fit, stay informed, and keep your fitness business in shape.

What does the future of fitness content look like—and how can CEOs and marketers turn video into real revenue?

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with David Sherman-Presser, Founder of Structure Creation Consulting and former YouTube strategist, to unpack what fitness executives really need to know about YouTube, content monetization, and building a personal brand that drives business.

With nearly seven years inside YouTube developing monetization tools, David now advises top brands in fitness, wellness, and sports. He shares exclusive, behind-the-scenes insight into how the platform works—and how fitness businesses can use it to grow revenue, expand influence, and stay competitive.

In this episode, we discuss:

• How YouTube is evolving as a business tool for fitness brands
• The 90-day roadmap to monetize content—without chasing trends
• What most fitness execs overlook in YouTube analytics
• Shorts vs. long-form: what’s actually worth your time
• How to repurpose video content across YouTube, LinkedIn, and podcasts
• Personal branding for CEOs: what works now—and what doesn’t
• What fitness businesses can expect next in content strategy and consumer behavior

Whether you're a CEO looking to step into the spotlight or a fitness company building out a media arm, this episode delivers tactical, insider-level insights that go beyond surface-level advice.

#fitnessbusiness #fitnessindustry #podcast 

Welcome to This Week in Fitness by ATFW, where we crunch the latest fitness business headlines—all in under 5 minutes. Hosted by Krissy Vann and designed for busy executives who want to stay ahead of the game.

Mindbody’s Big Move – Mindbody introduces Playlist, a new parent brand bringing together Mindbody, Booker, and ClassPass, consolidating over 113,000 partners worldwide.

ClassPass x WeWork Partnership – ClassPass expands beyond workouts with new workspace bookings at over 100 WeWork locations, meeting the growing demand for hybrid work solutions.

Arketa’s $15M Boost – Arketa raises $15 million in Series A funding to provide enterprise-grade technology to boutique fitness operators.

iFIT x Xponential Fitness – iFIT expands its digital content library by adding Club Pilates and YogaSix classes, giving members more diverse at-home workout options.

Gold’s Gym x HYROX – Gold’s Gym launches North America’s first HYROX Performance Center, highlighting the growth of functional and performance-based training.

Health and Fitness Association’s Tariff Fight – The Health and Fitness Association challenges proposed steel tariffs on fitness equipment, citing threats to public health, small business viability, and economic growth.

Eli Health’s Hormone Breakthrough – Eli Health secures $12 million in Series A funding to launch the Hormometer, the world’s first instant hormone test, using real-time data to guide daily wellness decisions.

Global Wellness Day 2025 – Global Wellness Day returns on June 14th with the #ReconnectMagenta campaign, reinforcing that wellness is a right, not a luxury.

Burn Boot Camp’s Impact – Burn Boot Camp raises $465,000 for the Muscular Dystrophy Association in its ninth annual “Be Their Muscle” campaign.

That’s a wrap on This Week in Fitness by ATFW! Stay fit, stay informed, and keep your fitness business in shape.

On this episode of The ATFW Podcast, host Krissy Vann is joined by Tyler Danen, founder of FitBench, to unpack the story behind his viral LinkedIn post that’s turned heads in the fitness industry. Viewed by over 50,000 people, Tyler’s post took aim at a troubling trend: the flood of copycat products in the market and the impact it has on genuine innovators.

In this conversation, Tyler reveals what inspired him to go public with his frustrations and the personal experiences that fuelled his message. From his days volunteering at local races to working alongside Ironman, Tyler’s journey gave him a front-row seat to both the power of authentic ideas and the frustration of seeing them imitated.

We also dive into how these insights shaped the creation of FitBench, a product that’s all about efficiency, versatility, and true innovation in training. Tyler opens up about the challenges he’s faced, why he believes originality still matters, and how he’s staying true to his mission in an industry that too often rewards imitation over genuine creativity.

#fitnssbusiness #fitnessindustry #fitnesspodcast

Welcome to This Week In Fitness, your go-to weekly update for the biggest news in the business of fitness and wellness. Hosted by Krissy Vann, this series covers the latest deals, trends, and insights—all in under five minutes.

This Week’s Headlines:

Equinox Fined for Complex Cancelation Policies
Equinox Group has agreed to pay $600,000 in penalties and offer refunds to members after New York regulators found their cancelation policies unclear and hard to navigate. The case highlights a broader industry challenge: balancing retention with transparency.

UFC GYM Launches Jiu-Jitsu Franchise Concept
UFC GYM is expanding with a new Jiu-Jitsu franchise model featuring certified black belts, MMA-style programming, and franchisee-focused management solutions.

Bay Club Acquires 425 Fitness to Expand Pacific Northwest Campus Model
Bay Club’s acquisition of 425 Fitness supports its vision of community-focused “Campuses,” blending fitness, social connection, and family-friendly amenities.

Younger Consumers Drive $500B Wellness Boom
A McKinsey report shows millennials and Gen Zers now contribute 41% of U.S. wellness spending, with rising interest in functional nutrition, mental health, and holistic solutions.

Hims & Hers Enters Europe with ZAVA Acquisition
Hims & Hers is acquiring ZAVA, a digital health platform with 1.3 million active customers, to expand personalized healthcare services across the UK, Germany, France, and Ireland.

00:00- Intro
00:16- Equinox Fined for Complex Cancelation Policies
00:58- UFC GYM Launches Jiu-Jitsu Franchise Concept
01:33- Bay Club Acquires 425 Fitness
02:10- Younger Consumers Drive $500B Wellness Boom
02:54- Hims & Hers Enters Europe with ZAVA Acquisition
03:36- Outro

On this episode of The ATFW Podcast, Krissy Vann connects with Erin Phelan from the Fitness Industry Council of Canada to explore why national health and fitness initiatives matter to operators across North America—and what Canadian policy developments could signal for the broader industry.

We’re covering:

How national fitness days like Canada’s National Health & Fitness Day can boost member engagement and brand positioning
Why these initiatives go beyond PR—they’re real opportunities to align your club or wellness brand with community health
Insights on the latest policy shifts in Canada—including the election of fitness industry leader Gabriel Hardy to Parliament—and what it could mean for advocacy and cross-border trends
Key takeaways for C-suite leaders, club owners, and wellness operators looking to future-proof their businesses
Subscribe for more B2B fitness insights, trends, and expert interviews for decision-makers across North America.

Stay fit, stay informed, and keep your fitness business in shape.

Connect with The Fitness Industry Council of Canada

www.ficdn.ca

https://www.linkedin.com/in/erinphelan/