All Work, No Pay

All Work, No Pay

By BazBusinessEntrepreneurship
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All Work, No Pay episodes

  • 7 - Sure I’ll keep you in mind
    They’re the words you hate to hear. “Sure I’ll keep you in mind”. You know it will be followed by silence. The problem is this. You’re an expert. They are not. What you say sounds amazing to them but they don’t know how it can help them. You need to take them on a journey.
    4 min
  • 5 - How to change someone’s life
    Always remember this. Things do not have to stay the same. You can make a difference. You might not change the whole world but you can change your world. And you can change the world of the people around you.
    6 min
  • 2019 in review
    If there’s one thing I’ve learnt over 2019 (and without getting political, that the U.K. election was a perfect representation of), it’s this.
    You need to be able to explain what you do in UNDER ONE SENTENCE.
    I used to think a “positioning statement” was enough - “I help X achieve Y by doing Z”.
    But that alone isn’t enough, it’s too long to cut through the noise.
    The positioning statement comes second.
    Your identity statement comes first.
    And mine is “take control”.
    (Swiftly followed by “I help technology experts take control of their time and build a sustainable consulting business that reflects who they are”)
    That’s my reflection, my main lesson from 2019.
    1 min
  • 3 - Writing your First Proposal
    That potential client sounds really interested. Your conversations have been great. And then they say "OK, send me a proposal". You stop dead. You've never written one before. What goes into a good proposal? Where do you even begin?
    6 min
  • 1: Tips for growing clients within your niche
    One year into starting a new business? Tips for growing growing clients within a niche?
    If you work within quite a narrow niche, it can often look quite difficult to find new clients.
    Especially if what you do is quite technical.
    Those of us who work in that space tend to be quite detail orientated and often struggle with marketing, networking and finding clients.
    But it doesn’t have to be difficult.
    In fact, putting a process, a system, in place can actually make it quite easy.
    First thing you need to know is who are your clients? And why would they hire you? The narrower you make this, the more focussed your niche, the easier the rest of the process becomes.
    Next step is to figure out where they hang out - is it offline or online? If it’s offline, how can you get an invite to those events? If it’s online, can you subscribe or join to those places?
    Can you get niche-focused testimonials and case studies from your existing clients? Can you describe how you solved their problems in their own words?
    Then, go to the places they hang out, listen to what they are saying and if they have a problem, talk about how you solved something similar for one of your existing clients. Point them at your testimonials or case studies.
    It will take some time, but you will soon be noticed and become known as the expert in your field - at which point people will start coming to you for help.
    ---
    Send in a voice message: https://anchor.fm/getrichquick/message
    4 min
  • Episode 13 - How much should I charge?

    I talk quite a lot about pricing. It’s one of those things that most business owners struggle with at some point. Price too high and you won’t win any business. Price too low and you won’t cover your costs. Both have the same outcome – you can’t pay yourself. And if you can’t pay yourself, then what’s the point of putting all that hard work into running a business? 


    13 min
  • 2: Value, Sales, Money and Profit
    I had the great honour of being interviewed by Steve Twynham for Great Yorkshire Radio and Podcasts for Business. 
    We chatted about giving value to your clients, how sales isn’t the sleazy process it often appears, how getting your money sorted can trigger the improvements in the rest of your business and how you need to put your Profit First.
    19 min
  • Episode 11 - Do I need a business coach?
    Do I need a business coach?
    There's a quick answer to the question "do I need a business coach?"
    NO
    No-one needs a coach of any kind.
    A coach doesn't actually do anything.
    So why are there so many coaches out there?
    12 min

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Running your own business should be a joy.