AllAboutThatBrand

With more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements.

In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.

In this episode, Laura joins Grace as they speak about the importance of marketing your personal brand and finding out your zone of genius.

Learn more about Laura here: https://www.linkedin.com/in/laura-casselman/ | https://www.jvzoo.com/

Best-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/in/davidavrin/

Best-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/

Yesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Traffic Secrets: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

A powerful force in front of a multi-generational audience, Karen McCullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she has an informed voice for her colleagues, clients, and audiences. First learning ‘what is branding’ from Ralph Loren & The Limited brands, she found her tribe of Millennials first by embracing GaryV’s podcast and getting social coaching from another. Learn more about Karen here: https://www.linkedin.com/in/karenmccullough/

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.

Grace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s adventures.

Uplevel your LinkedIn brand with AllAboutThatBrand's 7-day Challenge: http://bit.ly/BlueCover

Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.

Grace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF bootcamps and branding swag. A special offer from Christine: http://bit.ly/yourownpodcastshow (promo code: PODKIT19)